As politicians reconvened in Canberra this week, Liberal MP Malcolm Turnbull was asked how he’d managed to shed 14kg over the summer hiatus.

“I’ll tell you what I’ve learnt,” he responded. “This may seem like a penetrating glimpse of the obvious – but it is an insight that most of us ignore because it is too painful: the way to lose weight is to eat less.”
Let’s hear that again.
“The way to lose weight is to eat less.”
Startling in its simplicity; compelling in its clarity; alarming in its novelty – so novel these days that common sense actually sounds a little weird.
Inspired by the man who would be Liberal leader (again – and yes please) let us today ponder a few more old-fashioned ideas from the University of the Bleeding Obvious…
The way to save money is to spend less than you earn.
The way to remain Leader of the Opposition in SA is to lead the Opposition. (My jaw almost hit the floor when I read this quote from a senior SA Liberal source in The Australian: “Everyone is just waiting to see if the new Premier, Jay Weatherill, is going to get any momentum and expose us as not being up to the job.” Why not just print some t-shirts that read “Liberals: heaps crap”.)
If you don’t want the media to focus on the Prime Minister’s gender, Bob Brown, don’t bang on about the Prime Minister’s gender.
If you’d prefer the police didn’t recognise you on the roads, perhaps drive a white second-hand Holden instead of a bright orange model fresh off the production line at the Bavarian Motor Works.
If you want to live in a clean house, try cleaning it every now and then (that one’s for you, Max, and likeminded husbands everywhere).
If you want your pre-schoolers to be good at reading, read to them. If you want your teenagers to be good communicators, talk to them (and not via Facebook or SMS).
If you want people to like your kids, raise likeable children who know the difference between good and bratty behaviour.
If you want to be viewed as a credible alternative Prime Minister, act like one.
If you don’t want Australia’s food production and supermarket sales controlled by two multinational companies, don’t always shop at Coles and Woolworths – and don’t always buy their generic brands.
If you hate the idea of job losses in Australia’s manufacturing sector, buy products that are manufactured in Australia.
And not too far along that road, a note to car companies: if you want to sell cars in Australia, produce cars we want to drive. Australians like nippy Mazda3s; thunderbarge Falcons not so much.
The way to get a promotion is to work hard in your current role, not by promising to do so if you get a promotion.
The way to get fit is to exercise, with or without eye-wateringly-exorbitant gym membership or ugly dust-collecting fitness equipment.
And finally, if you want people to like you, try not to be a complete tosser.
So why is it that common sense can sound so strangely refreshing?
Perhaps it’s because marketers and political spin merchants are constantly and deliberately diverting us from the bleeding obvious.
It’s in their interests to do so: if losing weight is simply a matter of eating less, the multi-billion-dollar diet industry will itself waste away.
But let’s give Mr Turnbull the final word: we ignore insight because it is too painful.
It’s easy to blame TV shows for your feral children. It easy to blame Kevin Rudd and a fiercely negative Opposition for the fact you can’t sell a message (or stay true to your word). It’s easy to blame politicians for the loss of Aussie jobs, instead of spending a few extra bucks to put Aussie groceries in your supermarket trolley.
Start looking closer to home, people. It’s common sense.
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