He rammed her head against the headboard. She tried to master the silent scream. She is left with a limp and her neck in a brace.
This is the ethical treatment of animals, PETA style. Watch the ad above. Then watch the Sourcefed lads’ excellent discussion.
It’s about a woman getting the ‘bottom knocked out of her’ by a virile vegan. But don’t worry, ladies, PETA also offers some tips on protecting yourself from his aggressive advances!
These include:
* Wearing a helmet (“strap it down, hop in bed and hold on tight”).
* Wearing goggles to “protect your corneas from his turbocharged loads”.
* Strengthening your pelvic floor muscles so you can handle his ‘superpower’.
Stick to getting famous people to take their kit off, PETA. This is just a nasty, puerile piece of work. Not because of the sex. Talking up the virility of a man who has forsworn all animal products is not a bad way to counteract the general impression of vegans as anaemic, pale weaklings.
But domestic violence? Really? Don’t chortle and say it’s “tongue in cheek” and “playful” and point out the chick’s “mischievous smile” as though really, she was asking for it. She’s wearing a neck brace, and you’re merrily jesting about needing protective equipment.
PETA’s President is female. I wonder if she likes getting the bottom knocked out of her.
The advertising meeting where this was dreamed up must have been quite something. A bunch of circle-jerkers creating a steaming pile.
“Let’s come up with a catchy acronym!” chortle chortle chortle. “How about BWVAKTBOOM? For Boyfriend Went Vegan And Knocked The Bottom Out Of Me?” chortle chortle chortle. “Yeah, chicks dig that shit!” chortle chortle chortle”.
I’ve only had the bottom knocked out of me once, after a seafood banquet in Lombok, and it was bloody unpleasant, so don’t come the raw prawn with me, PETA. Chicks do not dig that shit. They may say they enjoy getting the bottom knocked out of them but if they do, they mean it in a non-injurious way, trust me.
The oddest bit is the takehome message: It’s OK to slam your girlfriend’s head into the end of the bed, but don’t eat eggs or cheese because that’s cruel.
I wrote last week that depictions of sexual and physical violence against women have a place in films and theatre; that the holier-than-thou need to calm their hysteria. Where are they now? This is a target that truly deserves the most critical attention. There is no artistic merit here, no justification. And it crosses over from fiction into reality because PETA’s answer to criticism was that she smiled, she enjoyed it.
This is pure attention-seeking sexing up of violence against women to sell an anti-violence message. Rank hypocrisy.
The possible effect of such a message was driven home this week by the reaction to chick basher Chris Brown’s Grammys return.
Bad enough that he resumes his elevated position with nary a word said. More disturbing were the women who took to Twitter and said he “can beat me up all night if he wants”. Then there was “I don’t know why Rihanna complained. Chris Brown could beat me anytime he wanted to”, and “I’d let Chris Brown punch me in the face”.
A Facebook group for ‘I don’t care if Chris Brown hit Rihanna, he can hit me any day
’ has 751 likes.
That cheeky winking emoticon is on a par with PETA’s comments that putting a chick in a neckbrace is tongue in cheek.
It’s not playful. It’s not funny. It’s sick and it needs the bottom knocked out of it.
Twitter: @ToryShepherd
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