How much does a scandal affect a brand?
David Jones is reeling this morning after Chief Executive Mark McInnes quit after a 25-year-old female employee made a complaint about his conduct at a company function.
The Board is currently conducting a long, and amazingly frank, press conference, where Chairman Bob Savage has addressed the issue of what impact the scandal might have on the venerable David Jones brand.
Mr Savage says the David Jones name has been around since 1838 and its retail reputation was unlikely to be shaken. Would a harrassment scandal like this make you less likely to shop at the department store chain?
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