Hosting the World Cup is like a bad divorce and FIFA’s lawyers are better than yours. After the fun you’re left with the costs and a sour relationship.

If you think the dry Cup in Qatar is going to be bad, imagine a World Cup where you were forced to drink this slop. Image: AP

Never mind the demands in the lead up, even during the event you realise that something is wrong. Construction activities have to stop for a month. The construction site has to be beautified. There is no compensation for the companies and the workers.

Worse still, you have to drink Budweiser. No more VB. Budweiser paid all those millions in sponsorship and FIFA requires that no Australian beers are drunk in areas associated with the event. There too, you are required to eat McDonald’s burgers. McDonald’s is also a sponsor and it is an offence to sell local in the same areas.

If you thought that you could make some money selling clothes with football logos, think again, as you could be subject to arrest. That is, unless you paid FIFA for a license. It extends to your dress habits as well, akin to your partner junking your favourite Melbourne Storm jersey.  If you wear a football shirt not approved by FIFA you also will not be allowed into the stadium due to poor clothing sense.

These lawyers ensure that problems are your problems and the costs are your costs. When only some of the foreign guests fail to arrive, it is you who are hosting the expensive dinner party and inviting the neighbours to fill the table. And when a FIFA licensed company gets the hotel bookings wrong, again the costs are yours.

FIFA requires a country and city to deliver, but do not expect that FIFA will deliver similar requirements in return. One only has to look at this year’s event in South Africa for evidence of that: there were plenty of great travel deals to be had during the South African World Cup, due to the overestimated numbers of tourists and the spaces airlines and hotels set aside.

In the end it is FIFA that walks away with the billions in advertising revenue and sponsorships, and it is the long-term costs that really hurt. Paying the debt incurred for constructing expensive stadiums and for their ongoing maintenance stadiums hurts. Instead of building stadiums, the money could have gone into extending public transport systems, reducing taxes or building hospitals.

The private sector, ever alert to profits and the potential for losses, leaves it you to pay for the government guarantees and removing advertising and road signage that may catch the eye of a tourist or a roving TV camera. Adidas did not pay millions for billions to see Billabong advertisements.

The stadiums are like children living with your partner. You have to pay for the house. The maintenance costs of the children increase over time. At least you can implode a stadium, which happens.

There is a lesson to be learned.  Go local. Your own festivals brand the city. Once you get to know them, global superstars are not that attractive.  This is not to be disrespectful to Sepp Blatter. The maintenance costs of children are a lot less when the children live in your house and your partner likes you for who you are.

Australia has had a lucky break.

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    • acotrel says:

      05:18am | 08/12/10

      ‘Hosting the World Cup is like a bad divorce and FIFA’s lawyers are better than yours’

      What are we trying to do? - convince ourselves we really didn’t want the cup anyway? We missed out - GET OVER IT!

    • Macca says:

      06:59am | 08/12/10

      “Worse still, you have to drink Budweiser. No more VB. Budweiser paid all those millions in sponsorship and FIFA requires that no Australian beers are drunk in areas associated with the event. There too, you are required to eat McDonald’s burgers. McDonald’s is also a sponsor and it is an offence to sell local in the same areas”

      What rubbish. You can’t drink VB at the Waratahs because they are sponsored by Toohey’s new. So FIFA has sold their drinking rights to Budweiser. Next. And is FIFA going to have millions of MacDonald’s franchises erected around all the stadiums? I think not.

      “In the end it is FIFA that walks away with the billions in advertising revenue and sponsorships, and it is the long-term costs that really hurt”.
      Yes, FIFA get the advertising revenue, but the host country keeps the ticket tackings, and considering we already have to maintain the stadiums that already exist, the additional costs from the World Cup post construction would be minimal, especially in a country that uses square stadiums the whole year round.

      As for the Jersey things, if you sell a rip-off of a jersey you can be fined. The wearing of alternate Jersey’s that occured in South Africa was about beer sponsorship, not the colour or team.

      FIFA is a corrupt and completely unaccountable organisation, but this article is a piss poor attempt at arguing that.

    • Macca says:

      08:13am | 08/12/10

      Ticket Takings*

    • Lindommer says:

      10:50am | 09/12/10

      “You can’t drink VB at the Waratahs because they are sponsored by Toohey’s new (sic).”
      Wrong, Macca.  The SFS has a supply agreement with CUB so it’s always possible to drink VB while watching the Waratahs.  In fact it’s quite difficult to find a Tooheys New at such a game.  Exclusive supply arrangements abound at sporting venues, soccer World Cup or not.

    • MudCrab says:

      05:01pm | 09/12/10

      “especially in a country that uses square stadiums the whole year round”

      Much to my annoyance a fair few of the Australian states play AFL and wouldn’t know what to do with a square field if it carried them into touch.

    • Gavin says:

      07:28am | 08/12/10

      Soccer is such a dreadfuly boring waste of time dive-a-thon played by pea hearted drama queens wearing hairbands.
      I am so happy that Qatar won, they deserve it!!!

    • Seriously says:

      08:37am | 08/12/10

      I think you have soccer confused with cricket

    • Brendan says:

      07:40am | 08/12/10

      I think you might have a point.  Why buy a world cup.  Let the Russians pay for it all, then go over and watch it.

    • Mick says:

      07:45am | 08/12/10

      Make constructions sites beautified, you mean like the Sydney Olympics where there were no high rise cranes & the construction fencing around the city was removed during the Olympics

      Whenever I have been in any sports venue in Australia I have been limited to the sponsors product, & thus get limited selection, I can really see Budweiser sponsoring & letting everybody else put their products in the shelf along side Budweiser.

      Sporting clothes are made under licence for any sporting body, I have yet to see any sporting body let non licenced clothing etc.. be displayed on the shelves at various shops.

      I do not like eating the rubber food at Subiaco Oval so I eat elsewhere as I can not get healthy food, it is not like McDonalds or the government is making every food shop close

    • NS Welshmen says:

      08:36am | 08/12/10

      McDonalds is the perfect fit for Soccer, over branded, easily digested, not fulfilling, over packaged and the same wherever you are in the world. The upside is the beer, any beer, but there won’t be much of that at Qatar.

    • Alicia says:

      11:12pm | 08/12/10

      Easily digested? Not me. My body is not accustomed to that much fat % in one serve. Makes me vomit. Not easily digested at all.

    • A Dose of Reality says:

      09:16am | 08/12/10

      Valid point. 

      During the bid much was made of the money flowing INTO South Africa for the last cup - but no-one was mentioning the money that flowed OUT of South Africa.

      Qatar’s bid was all about money - which is what FIFA hold the event for.

      Another event that actually brings money IN for the host country is the Rugby Union world cup.  Perhaps we should look at a smaller but more profitable event?

      Still a secondary sport (behind League in two states and Aussie Rules in 4).

    • richo says:

      09:41am | 08/12/10

      What an absolutely nothing article. There is nothing new or exciting in this article, nothing we haven’t heard before, nothing riveting or overly intellectual.

      This is just more of the same old crap from anti-football people. AFL and NRL fans trying to sound smart, or as if they know something about FIFA that fans of football don’t.

      I would have more respect for these commentators (I refuse to call them journalists) if they had said some of these things before we went for the world cup bid. It’s easy to point out failures in hindsight, hell nearly every person with an opinion column has done it for you.

      Every code of football has licensed clothes deals, so printing a Saint Kilda top and trying to sell it will get you in just as much trouble as trying to sell a knock-off socceroos one.

      FIFA are corrupt, wow no one just learnt anything. If you had been following football longer then five minutes you would know of FIFA’s reputation, it’s hardly new or surprising.

      This article exposes nothing new, it is very late to the party, has some clear facts wrong and only serves to try and get one over on football. This supposed expose on FIFA’s activity’s is so pathetic it’s ridiculous.

      The IOC are just as corrupt as FIFA. Licensing agreements are signed in all sports, even Australia’s beloved AFL and NRL have these. The only thing this article announces is that company’s that pay millions of dollars to sponsor an event want to get their money’s worth! No way, I never would have guessed.

      Thanks for the laugh though.

    • Charles Kelly says:

      10:12am | 08/12/10

      A little dose of reality for you, Richard Tomlinson. One really important point which should be noted, is that it’s not “THE World Cup”, nor is it “the Cup”, and definitely NOT “The Football World Cup” (as it ONLY represents one, not ALL codes of football) - it’s merely “a World Cup”, no more, no less. It’s only correctly referred to as “the FIFA World Cup”, “the Association Football World Cup” or “The Soccer World Cup” - that is all. There are PLENTY more “World Cups” in the world sporting arena besides this one, representing a myriad of international sports - and it’s truly pathetic that some people choose to call FIFA’s version “The World Cup”. Seriously, wake up people. To refer to an event held in twelve years time as “THE World Cup” is truly the height of ignorance.

    • Adam says:

      10:24am | 08/12/10

      This Charles Kelly fellow is fantastic. Every time there is mention of football or soccer, he pops up like superman. He must have a sixth sense for the word football. “What’s that someone said something about football, I’ll get my cape.”
      Charles if you have nothing better to do in your life then sit on the internet all day bagging out a sport, then I really feel sorry for you. Fair enough you don’t have to like football, but mate hanging out for football articles to be written just so you can write some drivel is ridiculous.

      The whole, AFL vs NRL vs football vs cricket debate finished for me after primary school, still you’ve got to keep yourself occupied. But seriously though check your blood pressure, you do seem to get overly worked up by it sometimes. Keep calm and lighten up a bit Charles, if football bothers you that much, just ignore it.

    • Tombowler says:

      10:52am | 08/12/10

      “Grab my cape” hahahaha classic stuff Adam..

      Don’t expect a reply though; The under 12 soccer team near my place is having a fundraiser sausage sizzle… They had the nerve to call it a “Under 12 Football Fundraiser” so Charles is probably there kicking over the barbecues and tipping out the sauce.. (In full cape/mask/outer underwear)

    • Captain Mister Football says:

      11:32am | 08/12/10

      so im not allowed to change my name to Captain football, or Mr football?

    • Jim says:

      12:59pm | 08/12/10

      Tombowler…the FFA demands that any club use the term ‘football’ and are forbidden to use ‘soccer’ in any form of letterhead, correspondence, email or signage, nor are they allowed to say ‘soccer’ out loud in a public place. This applies even to under 6’s.

    • Charles Kelly says:

      05:21pm | 08/12/10

      That’s where you’re wrong Adam - so very, very WRONG. You see, contrary to your opinion, I DO “like football”. I played Rugby Union FOOTBALL from an early age, all the way through school, and I still enjoy watching the occasional game - I’m even going to New Zealand next year for the Rugby World Cup. I also played some Australian FOOTBALL (ie. “Aussie Rules”) as a kid, and even a season of Association FOOTBALL (but nobody called it that - because in Australia, we call it “soccer”), but it was sooooooo boring I didn’t pursue it. I still play touch FOOTBALL every now and then, and have also been to games of both American FOOTBALL and Gaelic FOOTBALL. Soooooo very, very WRONG, Adam.

      That, of course, isn’t by any means the extent of your failings though, Adam. Perhaps I was hasty in saying that “to refer to an event held in twelve years time as ‘THE World Cup’ is truly the height of ignorance” - because clearly it’s exponentially more asinine to attempt to compare “AFL” and “NRL” (neither the GAME nor the CODES by the way - simply the COMPETITIONS) to “football”, when even a toddler should be capable of comprehending the fact that they’re ALL “football”, so such a comparison is impossible! Epic logic FAIL there, Adam.

      It’s ironic that the Rugby codes are regarded as “meathead” sports, when even their supporters are at least intelligent enough to realise the importance of distinguishing their codes from all others. Soccer supporters are embarrassingly alone on that one. Perhaps it’s actually a lack of intelligence that precludes modern soccer players from capably using both their feet AND their hands?

      No, football doesn’t “bother” me, Adam - clearly it’s just the opposite. What I don’t “like” is the kind of illiterate ignorance you and others have displayed here. I’m genuinely embarrassed for you.

    • iansand says:

      06:11pm | 08/12/10

      If I am in the Grandstand Bar at Sydney Uni and I say “football” everyone understands what I mean.  If I am at Souths Juniors and say “football” everyone understands what I mean.  If I am wherever those AFL people hang out in Sydney and say “football” everyone understands what I mean.  If I am in the Marconi Club and say “football” everyone understands what I mean.  If I am in a bar in Jackson, Wyoming and say “football” everyone understands what I mean.  If I am in most places in the world and I say “football” the vast majority of people think it is about a game played with a round ball.

      But if I want to talk about a different version of football in any of those places I have to find a way to distinguish the game about which I am talking.  It’s not rocket tapdancing.

    • Adam says:

      07:11pm | 08/12/10

      Charles Kelly (superman), I think you left the rant button switched on. As I said “The whole, AFL vs NRL vs football vs cricket debate finished for me after primary school.” Good to see some people never grow up though.

      I also said, “But seriously though check your blood pressure, you do seem to get overly worked up by it sometimes. Keep calm and lighten up a bit Charles.” This bit you still need to work on.

      Have fun at the Rugby World Cup, try not to bore everyone with your anti-football rabble the whole time.

    • Tony says:

      10:26pm | 08/12/10

      Nice try ‘Jim’. The FFA do not ‘demand’ that clubs use the term football or cannot use the term soccer. My club has kept soccer club in its name & I know many,many more who have also.
      Perhaps you should engage your brain a bit before using the keyboard pal.

    • Charles Kelly says:

      09:46am | 09/12/10

      It’s perfectly clear I’m NOT “anti-football”, Adam - I’m anti-ignorance. So it’s little wonder you take it all personally.

      As iansand says, the word “football” means many different things to many different people - so when you are in a place where there is NO one singular “football” (like AUSTRALIA), you have to be specific about which code you are referring to, or end up looking like an idiot.

      The main factor in play here is that the fans and official managing bodies of EVERY code BUT soccer in Australia are well aware that as there is more than one prominent football code in this country, each code NEEDS to have its own point of identification - and while soccer fans remain ignorant of this very simple point, it’s impossible to take them seriously in any capacity. Name-wise, the defining factor of the Association Football code is the word “Association” - which was, from the very beginning of the modern game, abbreviated to the nickname “soccer”. If the term “soccer” isn’t used when referring to the code in countries where there is more than one prominent football code, the word “Association” MUST be included along with the word “Football” - or another appropriate term will have to be created. People incapable of displaying such basic common sense deserve to be treated like the ignorant illiterate fools that many Australians currently think they are.

      It’s abundantly clear that the majority of Australians are NEVER going to agree with officially calling Association Football just “Football” in this country, so at some stage the ignorant illiterates in charge are going to have to wise up and rebrand the game in Australia yet again. Evidently they don’t want to go back to “soccer”, so a new name will have to be found. As the word “ASSociation” is essential in determining which code of “footBALL” is being referred to, and given the overwhelmingly camp Broadway musical theatrics which dominate the general public’s perception of the game, the choice is perfectly obvious - “ASS BALL”.

    • Soldier says:

      12:35pm | 10/12/10

      Haha, love it!
      Here’s another vote for ASSBALL

    • DaveinPerth says:

      04:55pm | 10/12/10

      ASSBALL = WIN !

    • Prince says:

      10:37am | 08/12/10

      Agree RT re missing the world cup - our tax dollars better spent on Australian taxpayers for infrastructure health etc than foriegn tourists and FIFA…..

      Come to that our tax dollars better spent on Australian taxpayers for infrastructure health etc than funnelled into foreign aid or defence contractors who have politicians in their pockets so that they decide they want to build additional 6 submarines when we only can manage to crew 3 of the existing 6 ... but don’t get me started on that - it will all sort itself out come the revolution…

      (would have preferred you didn’t trivialise bad divorces however…)

    • Tony says:

      10:33pm | 08/12/10

      We spent 45 mill with a chance to recoup billions. Did you know we also give PNG $4million per annum to develop some weird game called rugby league? Now thats scandalous. What do we get in return for that?? No exposure to tourism markets, no improved infrastructure here in Australia thats for sure. Hang on why don’t we give a few million to the Falklands Islands chess team for ‘development’?

    • Dieter Moeckel says:

      01:35pm | 08/12/10

      Like the Olympics, The World Cup is global game and there is kudos in hosting the Olympics and the World Cup. The event brings people to host country and exposes the host country to millions of people. In construction terms it provides for jobs and capital infrastructure, infrastructure not normally provided to local games or sports.
      Whether it is worth spending 45 million dollars to try and win the right to stage the competition depends on whether you are an ordinary bloke or a rich financier - to the little bloke 45 million if a great deal of money, to a rich financier or a politician inured to dealing in billions it is just small change.
      Like it or not Australia missed out - live with it, our turn will come, it won’t be overnight but it will happen.
      Apart from that it isn’t after all sport it’s entertainment. Sport is what you do not what you watch. Calling professional sport, sport is like calling Oprah sport. I isn’t it’s enterainment.

    • Anthony says:

      02:59pm | 08/12/10

      I would drink Budweiser over VB any day. VB is just terrible, it’s an insult to beer.

    • nosthow says:

      03:47pm | 08/12/10

      Stuff the soccer Richard - if FIFA are so dumb as to only give us 1 lousy vote I say why bother with the big bunch of losers ! Also may not hurt to improve the poor image of this great game in Australia in the meantime.

    • ramagram says:

      11:07pm | 08/12/10

      Not spending all that money on stadia redevelopment in SA and WA for another sport played by men, might mean we could spend a % on sport played [ and won !] by women locally and at an elite level with some spin off in terms of personal health and positive role models.  It could also have a positive impact on the federal budget.  With the current men’s cricket ashes debacle I am waiting with baited breath to see the composition of this year’s prime ministers 11 ! Go girls !

    • Ash says:

      01:09pm | 09/12/10

      If women were able to ably compete against men, they would be invited too. If womens sport got a tenth of the interest, then too would there be a reason to care. But nobody gives a hoot, so there is no money in it, and therefore no point in staging such an event.

    • Smurf says:

      07:35am | 09/12/10

      There is only one football. The one where you use your foot to kick the ball the entire game (with a header or two). It is the Football World Cup. Get over it. Stupid to go calling so many different sports (League, Union, Grid Iron, AFL) the same name. Maybe originality would stopped all these arguments. It’s the World Game, just because its not popular here it suffers constant bagging, it’s really no big deal. Charles, take it easy before you have a hernia.

    • Charles Kelly says:

      09:48am | 09/12/10

      WRONG, Smurf.

      Historically “football” is named NOT in reference to the action of a foot kicking a ball (as many people falsely claim) - but because it’s played on foot, not on horseback. The word originally referred to a variety of games in early Europe which were played on foot by peasants, as opposed to the horse-bound sports more often enjoyed by aristocrats.

      Originally holding the ball with the hands was allowed in the game of football, and it wasn’t until 1863 when Association Football officially split from Rugby Football and the NEW official rules as we basically know them today were formulated (even then, handling the ball was allowed to some degree, until eventually it was restricted to just the goalkeeper and any player throwing in from the sideline). The rules for Rugby Football were written 15 years EARLIER in 1848, although it was played in a similar manner for MANY years prior to that. The world’s oldest football club still in existence is a RUGBY club - the Dublin University Football Club. The world FIRST football club was also a Rugby Football club - Guy’s Hospital Football Club, accepted by the Rugby Football Union and the Guinness Book of Records as being the oldest football club in the world, with a foundation date of 1843. The point here is that the original game of football involved the use of hands, and the code banning the use of hands (Association Football) is actually the newcomer.They’re ALL “football” codes, but if any code has the least right to call itself JUST “football”, it’s the one NOT PLAYED ACCORDING TO THE ORIGINAL RULES OF FOOTBALL - Association Football.

    • James1 says:

      11:05am | 09/12/10

      My question is, why should we call games where the majority of the ballwork is done with hands “football”.  Sure the game where 20 out of 22 players on the field are not allowed to use their hands should be football, while those involving less foot-to-ball contact should be called foot and hand ball, or something.  According to logic, at least.

      Also Charles, please keep in mind that it is just a game.  No reason to pop a neck vein.

    • Charles Kelly says:

      01:18pm | 09/12/10

      Well James1, your question, “why should we call games where the majority of the ballwork is done with hands ‘football’” was answered directly above. Perhaps you should pay a little more attention.

      And there’s no “logic” in your assumption whatsoever, only ignorance. Ignorance of the history of the game. Ignorance of the origin of its name. Ignorance of the fact that it’s actually possible to play an entire game of soccer with the ball barely touching your foot at all. Ignorance of the fact that the one universal point scoring method in the various football codes is the “goal” - and only in soccer can you score a goal with other parts of your body besides your hands. Epic logic FAIL, James1.

      Yes James1, “it is just a game” - and intelligent people are well aware that “football” is actually the name of the GAME, NOT the CODE to which you refer. Even though this is a concept even infants can comprehend, soccer fans continue to struggle. I wonder if soccer players need someone to tie their shoes for them before they take to the field?

    • James1 says:

      02:28pm | 09/12/10

      It was a joke, Charles.  I hate all forms of football, and couldn’t care less about any of them.  Lighten up.

      In any case, most intelligent people have better things to do than argue over what “football” means…

    • Charles Kelly says:

      02:48pm | 09/12/10

      Off course James1. Now that your assertion was revealed for the inane drivel it so clearly was, NOW it was simply “a joke”. Sure James1, whatever you say.

      I shouldn’t be surprised. After all, you did just state that intelligent people have better things to do than argue over what “football” means, right after you’ve just been arguing over what “football” means. How sad.

    • James1 says:

      04:51pm | 09/12/10

      I’m not arguing with you - I am sure you are right about which one came first.

      I just like winding you up - it is so easy.  I have this image of you hunched over a keyboard, foaming at the mouth while you come close to a mental breakdown over people not agreeing with you on the internet about cycling, speed limits, the various forms of football, and other hard hitting issues.  Keep up the important work.

    • Charles Kelly says:

      05:32pm | 09/12/10

      OK James1, now you’re just being pathetic. Every single time you’ve made some feeble attempt to best me, you’ve FAILED dismally - and NOW you expect us all to believe that you were just “winding me up”? Really? Get a grip.

      I’ll let you in on a little secret matey - showing deluded imbeciles the error of their ways is nothing but sport to me. There’s no “foaming at the mouth”, no “hunching over the keyboard”, no “mental breakdown” - there’s simply my personal amusement at your expense. Yes, that’s right - I enjoy putting supercilious morons in their place. It’s fun - simple as that. Don’t like it, stop swimming with sharks. You really should have run away with your tail between your legs while you had the chance.

    • DaveinPerth says:

      05:20pm | 09/12/10

      WHO CARES ?
      Could Soccer be any more irrelevant to Australia?
      Where does it rank ? Right behind AFL, Cricket, League & probably Basketball.

      In many countries it is THE sport. Let em have the world cup. They likely need some cheering up anyway.

      Bring the world POLE VAULTING champs here instead.
      We might qualify?

 

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