Sitting on my desk is a picture of a fox wearing a green jacket and pink tie. Thanks to a childhood immersed in Beatrix Potter, I’m enchanted by anthropomorphised animals (and smarty-pants words, it seems) but, mostly, I love my fox because he made me laugh.

There's barely time to try something on Photo: Paul Loughnan.

You see, I ordered him online and he arrived this morning wrapped in recycled paper. “Hi, Angela,” said the note that came with him. “You smell nice and your hair looks great today.”

With service like that, what’s not to love about internet shopping? Plus, you do it in your pyjamas, and it’s delivered right to your door.

For me, real, old-fashioned, use-your-legs shopping used to have the promise and thrill of a hot date – spying the perfect jacket was as exciting as going in for a first kiss. Now, though, a trawl through Paddo or Chapel Street is about as appealing as a drunken fumble in an alleyway with the bloke from accounts.

To the toddlers screaming in their strollers in the mall, I’m with you, kids. So what’s happened? To steal a Keneally-ism, have I deserted the shops or have the shops deserted me?

My friend Sarah agrees shopping has lost its allure. A few weeks ago, she headed to London department store Harvey Nichols to buy a hat to wear to the royal wedding.
(As in, inside the Abbey. I know, it’s amazing she still bothers to answer my emails.)

“I used to virtually dribble with excitement in Harvey Nicks,” she says. “This time, all I could think was, gosh, look at all those sunglasses. I can’t choose because my fashion eyes have gone blind, and I’m glad I can remember where the escalator is, because I don’t want to be here long.”

I’m sure the ritual of shopping is as gorgeous as it ever was for those with money, time and inclination. But when you have two hours wedged between one child’s soccer match and another’s haircut, a $198 bill for ballet lessons, and you have to find a frock, like, right now, retail is anything but therapy.

I’m not so jaded that I’ve slid into elasticated slacks. But after reading Tanya Ha’s book Greeniology: How to Live Well, Be Green and Make a Difference, my retail lust is now filtered through a series of questions: Do I need it? Do I have something else like it? Can I afford it?

Which brings me to the shops. CEOs, your eight stock-drops a month mean nothing if your staff are snooty and your changing rooms are badly lit. The ‘spend and save’ promotions are great, but if we’re in-store the day before it starts, do us a favour and put the shoes on hold. You don’t have our size? Don’t mention “Wodonga is showing two” if you’re not prepared to order it in for us.

As for you, bespectacled lingerie matrons, stay close. There’s nothing worse than realising you need a 12C (if only) when you’re stuck in a changing room with a 12B.

While in London last year, I chanced upon a store called Anthropologie. What’s so special about it is the fact it sources the most divine clothes and homewares and styles them with vintage props and scented candles.

In the sky-lit changing rooms, an assistant wearing a wireless headset instructed a colleague on the floor to bring different sizes. As I mused over a grey dress, she magicked up a necklace that was so me, I could have kissed her. She even understood the small matter of my mortgage and helped me whittle down 17 items to eight.

Retailers, I know the internet is kicking you hard but, remember, nothing beats the flushed-cheek joy of being seduced by a shop.

Catch Angela Mollard on Weekend Today, Sundays at 7am on the Nine Network.

Most commented

22 comments

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    • Rob says:

      06:06am | 22/05/11

      Oh god… more boring female twadle

    • Fiona says:

      11:37am | 22/05/11

      Yeah, you get that, get over it and get it again, just like sports on tv every weekend.

    • Ally says:

      12:07am | 23/05/11

      Fiona, I think I love you.

    • me says:

      09:23am | 22/05/11

      Made in China, Made in China, Made in China….it gets pretty boring after a while. Quality is gone, service is gone - long live internet shopping.

    • stephen says:

      09:56am | 22/05/11

      Shops should look interesting from the outside, be interesting on the inside and have trained and personable staff handling the sales.
      Doesn’t really matter where the goods are made ; if the owner uses his/her nous, they can’t lose.

    • Madison says:

      10:17am | 22/05/11

      Yes Angela, it was really fascinating about hearing about your shopping trip. No really….please keep writing these fascinating mummy shopping columns….Sigh

    • Cate P says:

      11:20am | 22/05/11

      can’t you see that it is really a front-line comment about the state of the economy?

    • Condor says:

      01:31pm | 22/05/11

      No, Cate P, it’s not a front line comment about the state of the economy.

      It’s a front-line comment about the over-indulgent mess that we’ve gotten ourselves into.

      Hopefully, Australians will learn to stop wasting so much money on silly stuff we don’t need. Shopping should not be seen as an entertainment activity, but rather something to do that you have to do in order to get the essentials.

      The world got itself into trouble because it was living beyond it’s means (low doc loans, balloon interest payments, credit card debt, buy now pay later). Hopefully, we learned and realised to live within our means.

      Seriously, what child needs ballet lessons? Is she going to be a prima ballerina? That will only eanr you about $40k per year and clearly isn’t something you can support yourself on as a career. My cricket and soccer games cost $1 per game. We wore club uniforms that we didn’t have to pay for and one pair of shoes per season.

      Learn what is necessary and live within your means.

    • Part-time legendary soccer coach says:

      05:20pm | 22/05/11

      >>>Seriously, what child needs ballet lessons? Is she going to be a prima ballerina?

      1. How do you tell who is going to be what?
      2. Ballet (and many other “useless” past-times) teaches rhythm, movement, spatial awareness, co-ordination and some other stuff I’m not good at. If a kid is 15+ though, they’d want to be really good at it to keep going.
      3. Spare me from cricket. No kid of mine will play that booooooooooring game. I’d rather watch paint dry. At least soccer is get ‘em in, kick a ball, get ‘em out.

    • Jade says:

      10:21am | 22/05/11

      Screaming children, stinky bogans and slow walking old people just don’t do it for me any more.  I spend more time raging my way through the walkways and stepping around prams and trollies left in skinny isles in shops than I do actually looking for things I like.  Shopping lost its joy a long time ago (maybe the same time I started saving to buy a house) - then you bring in the rude attendants that spend their time chatting between themselves about such and such’s new boyfriend and less time offering customer service and shopping isn’t really fun at all.  Its any wonder people shop online more these days!

    • Goldenfaber says:

      10:54am | 22/05/11

      Yes unfortunately Australia has so many shops full of over priced goods and services and a LOT of indifferent to outrageous service but remember if instead of always trying new restaurants and lunch joints all the time and you frequent the ones that treat you well shopping can still be a joy. This is true of hairdressers, pubs etc.

    • Gladys says:

      03:23pm | 22/05/11

      Or the change rooms don’t have clothes hooks to hang your own clothes but they’ve managed to put one pathetic little one in for their clothes.

    • MephistoJones says:

      03:27pm | 22/05/11

      Truth is the “shop till you drop” mantra was very persuasive to air headed women who believe they could solve any problem buy spending.  The invention of the credit card in 1974 allowed us to become an all spending debt to the eyeballs good ole capitalistic nation just like Uncle Sam.  Now people are scared because they are in debt up to the max.

    • marley says:

      09:09pm | 22/05/11

      Well, golly gee, some of us who were around in ‘74 knew exactly what credit cards were all about.  Are you saying it’s taken all you bright young things 35 years to work it out?  Credit cards are great - providing you consider them as a short term loan, to be paid off before any interest is due.  In other words, providing you’ve got the means to pay for whatever it is you buy by the end of the month.  Otherwise, forget it.

    • Jack says:

      09:28am | 23/05/11

      Credit cards were invented in 1950. And not everyone is a brokeass bogan up to their eyeballs in debt. In fact, with average cc debt of $3300ish, I daresay that there are very few people ‘scared because they are in debt up to the max’.

      But generalisations are awesome. So please, continue.

    • Cate P says:

      11:55pm | 23/05/11

      OMG if you have a credit card you don’t need money do you?

    • Anne_N says:

      04:52pm | 22/05/11

      May I just give a quick plug…

      I’m very much on the down slope of the hill, and a couple of months ago went out shopping for a birthday present for my son’s girlfriend.  I ventured into the new Sportsgirl store in Pitt Street Mall Sydney, feeling somewhat out of place amongst the pretty young things ...

      Anyway, the assistants could not have been nicer, they were just attentive enough without being condescending or aloof, a bit of pleasant chit-chat, and they even said goodbye as I passed the entrance on the way out with my little Sportsgirl bag….all with what I felt were genuine smiles.  And not just one assistant,  they all behaved this way even though I"m obviously outside their demographic.

      Pat on the back for whoever trains the staff.

    • Demoman says:

      08:43pm | 22/05/11

      Amusingly women are the one’s going on about the environment the most yet are the ones that cause the most environmental degradation with their self indulgent shopping.

      We always knew women were this empty of soul, we just knew to keep her tethered properly to prevent these problems from occurring. That was until feminism set her free.

      Seriously women, go do something useful for a change.

      Fem-banshee impact in 3…2…1.

    • bec says:

      08:03am | 23/05/11

      D-. I’ve become accustomed to a better quality of troll here. Pick up your game, sonny, or return to /b/.

    • trigeekgirl says:

      03:04pm | 25/05/11

      @Demoman. So you buy…precisely nothing? No TV? No car? No mobile phone? No games console or books or DVD’s? You don’t eat or clothe yourself? You don’t live in a house, or consume electricity or water or gas? You don’t drink coffee - takeaway or otherwise? Not being a fem-banshee, just curious is all…

    • Pete says:

      12:07am | 23/05/11

      It’s about time retailers in Australia copped a hiding. The industry is grossly overcapitalised (too many shops), is family-unfriendly (eg. casualised, work on Sundays etc), pays very poorly and seems to be run by neanderthal or rapacious managers. There’s nothing clever-country about Chadstone after Chadstone in the outer suburbs and I hate the idea of retail being a significant part of our service economy. We’d do well to pay more for less stuff of higher quality bought from smaller, local shops that care.

    • It's servant not slave says:

      09:41am | 23/05/11

      The reality is that the introduction of mass merchants and continous discounting has lead to a consumer that says they want service but really wants cheap pricing (if service was the most important then speciality retailers would be booming and the mass merchants would be out of business).  What are you getting really from internet shopping?  If good service is fast delivery then what is faster than taking your purchase home with you on the day you find it?  How do you get personal assistance when you are on a computer and not face to face with a shop assistant?  Our society believes that they are well connected because they can communicate with people on the otherside of the world.  You are not communicating with a person but a machine.  If we are so well connected then why are so many people living alone and are lonely? Real communication and relationship is face to face and is lacking in our society.  It is evident in the complaints of those who say there is no customer service and in those whose job it is to give customer service but find it difficult to understand what the customer wants because they (the customer)are unable to communicate clearly.  I have been in customer service for 20 years and have seen first hand the decay of real communication.  Many young people cannot read facial expression, body language or voice inflections.

 

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