This is not an anti-Eddie piece. Nice guy, by all accounts. It’s not an anti-Melbourne piece either. Nice city, by all accounts too. Very liveable and all that.

This isn’t even a piece written in outrage against Eddie McGuire’s cheap, nasty “land of the felafel” slur against people of Arabic origin in Western Sydney, the sharpest rebuke of which was by young freelance blogger Antoun Issa.
Despite that slur, and the national backlash, and Eddie’s embarrassing half-arsed apology, the fact is most people outside of Melbourne couldn’t give a toss about what Eddie says or thinks about anything. That’s what this piece is about.
Like trams and dinner cabaret, Eddie doesn’t travel beyond Melbourne. Punch editor Tory Shepherd begs to differ a little on this front, arguing that in her AFL-mad home city of Adelaide, much of what he says resonates.
But here in Sydney, we barely even know who he is. Seriously, we don’t. Oh sure, we know he’s in charge of some footy team down south.
And if we really pay attention to AFL, which most people north of the Murray don’t, we might have gleaned that he retained such cleanskins as Alan Didak in his Collingwood culture cleanup, which clearly was not as important as a premiership.
But generally, Eddie’s a bit of a non-entity up here. We see him turn the letter “l” into the letter “y” with relentless monotony on Who wants to be a Miyonaire and we think, ‘yeah, he’s a pretty natural game show host’. This is not a compliment.
Eddie himself will no doubt tell you he didn’t get Sydney either. As you’ll recall, at least if you’re from Melbourne, he came here in 2006, “boned” a few people as CEO of Channel Nine, then returned to Melbourne in 2007 with his tail between his legs.
There’s a great anecdote which demonstrates just how much of a “meh” factor Eddie generated when he lived in Sydney.
I can’t give too many details, but let’s just say the editor of a major Sydney newspaper was about to splash with a story about Eddie on his front page.
Then an hour or so before early edition deadline, something happened in the Big Brother house. So long Eddie, hello turkey slap. Hardly the sort of thing Eddie would be bumped for in Melbourne, you’d have to say.
Just why Eddie doesn’t travel is anyone’s guess, and I certainly welcome your input on this one. Maybe he works everywhere else bar Sydney. Maybe this is yet another fickle Sydney thing.
But you know what I think? I think that when Eddie made his racist felafel slur, he was actually expressing his frustration at the one Australian city where his magic potion of everywhereness just doesn’t wash.
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