Roses are dead/Violets are dead/Sugar is made from a different dead plant…

This poetry form is actually pretty sadistic. If you over-think it.

If you're going to do something cheesy, it may as well be underwater… Pic: AFP

That’s my first attempt at a Valentine’s Day poem but I’m proud of it. It actually tells you how I feel about Valentine’s Day. I’m pretty much against the over-commercialisation of everything and I know I’m definitely fighting a losing battle on this. This is my own personal Gallipoli. 

There is no winning this battle. Unlike Gallipoli, though, there is no retreat from the marketing of the “next big event” in the year, whether it’s Easter stuff being sold from the first few days of January or Christmas decorations going up in August to “celebrations” of things that don’t belong in Australia at all (like Halloween), not to mention the selling of cheap and nasty “Australia Day” junk that has clearly been made in China, I just don’t think it needs to be like this. I won’t be overly surprised to see Thanksgiving make headway in the next few years because of the glut of things to market in October.

And now they even want an Anzac “brand”, which irks me no end. But the one day of the year (and thankfully it is only one day) that really, REALLY shits me is St. Valentine’s Day. I truly believe that Saint Valentine’s Day is actually the least romantic day of the year. But I’ll get to that later.

You know something is being “over-marketed” when they remove any mention of religion from it. Just as Christmas becomes Xmas a little bit more every year (sure, sure, it’s about saving money by using less ink), Saint Valentine’s Day is now just Valentine’s Day. Pretty soon it will be Val Day, and then probably just VD. And people will get confused as to why we’re doing something romantic for the patron saint of venereal diseases. But the question I ask is, why Saint Valentine? Do you really know the story of St Val? What is the big deal?

Well, without the marketing, truth is… nothing. There have been 14 Saint Valentines in all and all did different things. There is no record of any of the individual St Valentines being particularly known as the patron Saint of lovers as the marketing would suggest. There is actually very little known about the St Valentine whose feast is marked as being on February 14, except his name and the dates of his birth and death.

The only one that really comes close was a totally different St Valentine (a Roman priest) who was put to death for the crime of “aiding Christians” which included performing marriages but he was not the only priest killed for this during the reign of Claudius II.

Seriously, where did all this “St Valentine = Romance” business come from? No-one is actually all that sure. Wikipedia states “Many of the current legends that characterise Saint Valentine were invented in the fourteenth century in England, notably by Geoffrey Chaucer and his circle, when the feast day of February 14 first became associated with romantic love”.

So basically St Valentine’s Day and the notion that he was all about romance were invented by an author and now are being exploited by people who just want to sell you more shit you don’t need at inflated prices by using your own inbuilt guilt that says you haven’t shown your loved-one/special friend/life-choice partner enough love and you know it! It would be more apt to call it “Guilted Into Romance” Day.

Romance needs to be about spontaneity and what Valentine’s Day does is allows all those guys who never put a moment’s thought into it to get away with never putting a moment’s thought into it. It is a day for the truly thoughtless because it allows all those guys without a romantic thought in their heads to get away with being unromantic for the rest of the year simply by doing “something” on Valentine’s Day. How much more does a bunch of flowers mean if you actually thought of them yourself?

I can hear the echoes of “You un-romantic bastard” across the country as you read this, but believe me when I say that I come at this from a far more romantic stand-point than you would think. This year (being a leap-year) there are 365 days in the year other than Valentine’s Day in which to send your loved one a bunch of flowers. And seriously, flowers on Valentine’s Day? Has there ever been a less original thought?

Here you go, Darl… 12 gorgeous, genetically brilliant roses that represent my love for you. Which is why I killed them and chucked them in cellophane with a bit of gyp, like a really cheap open-casket funeral. And now I expect you to put these dead things on display somewhere for a week or so until they’re fully dead and then dump them in the green-bin. Love you.

I mean, come on. Cook her dinner, or call her during your lunch break just to tell her you love her. Or even text her something nice to remind her how much she means to you. For too many of us, we only do that when the marketing tells us to.

So I charge you, ladies and gentlemen, not to expect or give anything on Valentine’s Day. Don’t buy a card or flowers or go out to dinner. Not only will you not spend $300 for the privilege of dining out somewhere that would normally cost you 1/3 of that but you will also probably save $100 on a bunch of roses that on March 14 (World Not-A-Day Day) would cost you about $50.

Imagine how much more special it is for your loved-one to receive a bunch of flowers or have dinner cooked for them to actually show them you love them on ANY OTHER DAY OF THE YEAR without being told to do it.

I know, it’s mind-blowing! The sheer giddiness of thinking for yourself with such reckless abandon! If you MUST do something on Valentine’s Day itself, do it thoughtfully and non-commercially. Put some thought into it instead of dollars into the pockets of some big company. Make dinner at home for just the two of you. Go for a walk together. Build a blanket fort in the lounge room and then give each other a foot massage while you watch Freddy vs Jason on DVD.

Make love like your kids can’t hear you.

Think about what you mean to each other and actually say some of those things. Give it some real, heartfelt romance and make it mean something more than the hollow wallet-opening sham it currently is.

52 comments

Show oldest | newest first

    • acotrel says:

      05:20am | 13/02/12

      I suggest the catholic church has done less for lovers than any other institution !

    • NESLIHAN KUROSAWA says:

      06:33am | 13/02/12

      Hi Bert,

      Yes but, whether you happen to spend big or small on this Valentine’s Day, you are actually doing your bit by contributing to the Australian economy! It is called the ultimate commercialism experience at this day & age!  These are most definitely sign of the times to come, right?

      More red roses in your flower arrangement from Inter Flora can actually mean the endless & incredible love you must be feeling for your loved ones!  That is if you happen to get the roses just like intended from others or alternatively you can actually send them to your self from one of your imaginary friends or secret admires. Hopefully that would not hurt your wallet or purse a great deal.

      I used to think very much like you, not believing so much in the commercial side of things of special occasions like Valentine’s Day.  Somehow, I just think very differently now & I say something like “if you can not beat them, just join them”.  I am just wondering who are the real winners out of this equation?

      The very people so truly & totally in love with each other or the big giants of Retail Industry? It is also very sad to think that we will be judged solely by the gifts bought for the ones who are supposed to love us, no matter what!  Well may be in a very ideal world?  Kind regards to your editors.

    • Phillip says:

      01:14pm | 14/02/12

      And what better day to contribute to the Australian economy than on the anniversary of the decimal currency in Australia!

    • Direct says:

      07:02am | 13/02/12

      You could just get the stupid flowers, chocolates and stuffed toys or whatever will give her the greatest edge when it comes to the status games and pray she remembers come Steak and Blowjob day.

      Or you could simply stand back and say “Non serviam”

    • Martin says:

      07:44am | 13/02/12

      “Steak and Blowjob Day ?”

    • TRBNGR says:

      07:52am | 13/02/12

      Status games. Ain’t it the truth.

      Never forget the day I’d spent a small fortune on all the varied Valentines day accoutrement for my girl at the time, so she could come home from work and be surprised at my super awesome romantic efforts.

      All I got was “Why didn’t you send this to me when I was at work?!?!??! Raaaaaaaaaaaarrrggghhhhhhhhhh”.

      Good times, good times.

    • VVS says:

      08:41am | 13/02/12

      @ TRBNGR

      Always send flowers to her work mate, that’s V Day 101. All guys should know this if you’ve had enough girlfriends. She wants to be able to show them off to all the moles she works with that she has a super awesome boyfriend.

      I’ve already ordered mine for tomorrow. Giving her such bragging rights is probably the best gift you can get.

    • TRBNGR says:

      09:38am | 13/02/12

      @VVS.

      Yep, know that now.

      Stupid(er) 20 years younger and only a year or 2 removed from high school TRBNGR, well, that’s a whole other story!

    • Chris L says:

      10:49am | 13/02/12

      @Martin - I believe it’s the 14th of March and is the lady’s chance to demonstrate her appreciation for showing up all her co-wokers whose boyfriends failed to send flowers to the workplace.

    • ByStealth says:

      12:40pm | 13/02/12

      The fact that VD is just about status only adds to the cynicism of informed men. Its nothing about caring about your girl and showing her how special you think she is.

      My advice to men is to ignore VD and use your apparant ignorance of it as a screening tool to test your woman for long term compatibility. To be fair, you should be doing romantic things at other times of the year to make her happy, but not because you have to, but because you want to.

      Spending money to win a woman’s affection is a mugs game. Goldiggers make the wealth and toys of provider simpletons available to their player boyfriends. Don’t feed the sharks.

    • Audra Blue says:

      10:13pm | 13/02/12

      I hate Valentine’s Day.  I feel sorry for guys who are forced to jump through stupid hoops to do something romantic just so their partners can brag to their stupid girlfriends that they have the best boyfriend ever.

      If you love someone show them every day.  And not in stupid showy scenes, but small gestures.  They mean more. 

      As for Steak and Blowjob Day, that should be every day.  Steak is awesome and very tasty as for BJs, if more women did that, they would have much happier relationships.  Sex is there to be enjoyed and BJs are just one way to indulge in connecting with the one you love and making each other happy.

    • stephen says:

      07:14am | 13/02/12

      I refuse to talk to a horse about Love.

    • acotrel says:

      07:48am | 13/02/12

      You’d get more sense than if you talked to a priest about it.

    • patsy says:

      09:15am | 13/02/12

      @stephen-so you’ve seen Equus?

    • Nass says:

      07:42am | 13/02/12

      Couldn’t agree more with everything in this article! In recent years I’ve even started to wonder what the hell is even the point of Christmas anymore seeing 98% of Australians don’t even seem to realise it was once a religious festival…anyway that’s another rant. Valentines day is crap and thankfully my wife doesn’t care for it either.

    • Sarah says:

      10:07am | 13/02/12

      Me too.

      I was quite cut to see Easter crap in stores just a day or two after New Years Day.

      Xmas has become a mess - its all about who can over-indulge their already spoilt children even more.

      Halloween has is rapidly becoming bigger and bigger now too! - WTF??? Its AMERICAN people. NOT Australian.

      Valentines Day has been a joke for years. I’m single right now, but I’ve always told partner’s over the years that come Valentines’ Day, just ignore it - I don’t need a bouquet of roses (even though I do love getting flowers) that are disgustingly overpriced, on the 14th - JUST because social marketing tells everyone that you have to.

      Pfftt.

      You watch - Thanksgiving and Christmas in July will be next.

    • Jason Todd says:

      08:51pm | 13/02/12

      Sarah - Halloween is a Celtic thing, which was adopted by America in a typically American way, but there is no reason that it can’t be celebrated here. We have people of Celtic decent too. Not to mention Wiccans and all other sorts that observe it as a holiday.

    • Tim says:

      08:08am | 13/02/12

      “Make love like your kids can’t hear you. “

      And make sure you save plenty of cash for the ensuing therapy sessions.

      Poor kids.

    • Yip says:

      03:13pm | 13/02/12

      Agree on that one. Went to get some water from the kitchen at 9pm the other day-walked past my parents room and it’s open door and BAM. it took a 40 minute shower and another half hour of nervous trembling to get over the sheer terror.

    • reality girl says:

      08:18am | 13/02/12

      so with you here bert, what a crock valentine’s day is, if you need to make it up on one day of the year, then your relationship is probably already shit

    • GroovyChick says:

      02:27pm | 14/02/12

      I agree 100% - I’ve never been one for VD - and if any of my “boyfriends” sent me anything they didn’t last much longer afterwards!! Thankfully my husband doesn’t even notice VD - and I occasionally get a little something at random times throughout the year. such a nice change grin

    • Rick of the Dustbowl says:

      08:30am | 13/02/12

      When is it ? or have I missed it ........again.Oh well as they say it’s only the depth that varies.

    • nihonin says:

      08:50am | 13/02/12

      Just as long as you’re not head first in it, its all good Rick.

    • redvixen says:

      08:47am | 13/02/12

      My (now) husband sent me flowers at work on our first Valentine’s Day together.  Nothing surprised him more than when I thanked him for them and then told him that I appreciated the thought, but I wouldn’t be offended if he didn’t buy flowers on Valentine’s Day again as I thought they were a rip-off.

      To this day we don’t celebrate Valentine’s Day (but do create our own days of romance) - flowers are expensive, restaurants are crowded and the service is bad.  You don’t need a ‘day’ to prove you love somebody.

    • Debbie says:

      10:35am | 13/02/12

      I’m so with you guys on this. If you need a bunch of flowers on valentines day to know your husband loves you then your relationship sucks! And as for eating out, don’t even get me started. We give each other a card and that’s it. I much that my husband will turn up on a random day with a big bunch of flowers, or buys me some nice choccys for no other reason than to tell me he loves me and to make me smile. Much nicer that Valentines day.

      Plus I just feel for most singles who are just hoping and praying they get something or someone loves them or admires them. Purgatory for everyone, just like New Years Eve -

    • nossy says:

      08:53am | 13/02/12

      I sent a Valentine to Gina Rhinehart on the off chance I could get lucky - wish me well Punchers as soon Gines and I will be flying over the Kimerleys looking at “our” mineral wealth and discussing ways to spend “our” $20 BILLION fortune! whoa whoa! I may well be turning to my beloved Gines and asking “what are the poor people doing today Gines?”  hahahahh

    • SimonFromLakemba says:

      09:27am | 13/02/12

      Should of sent it to Tony Abbott, he could of given it to her personally!

    • nossy says:

      09:40am | 13/02/12

      @SimonFromLakemba   hahhaha good one Simon - could explain why I have so far heard nothing back - Tones has trumped me!

    • Jane2 says:

      09:21am | 13/02/12

      Im proud of the Valentine’s day record (well its either be proud or dispair at it 8) ), 39 years of Valentines day and to date the only Valentine’s thing I have ever recieved is a card from my mother which was meant to make me feel better (however she didnt know I was dealing with a slightly stalky guy at the time so it had the opposite effect wink  )

      I personally think Valentine’s day is a day that puts unnecessary and meaningless pressure on the relationship.

      The poor guys can be in a no-win situation. Any sign of affection could be declared not big enough by their Valentine’s and if they go too far the strength of their feelings could be totally misinterpreted (ie affacttion is read as love because of the size of the gift)

      The most vulnerable male age group are males under 25 who will blow more than a weeks income to try and impress their girl with expensive gifts, gifts that in all honesty will not be remembered in 2 years time.

      I dont think girls have that same pressure because I dont think guys are inclined to compare Valentine’s presents with other guys or to talk about how fantastic a girlfriend they have because she bought them blah.

      Everyone get sensible and dont spend a lot of money on this day of marketing. Note: guys only get sensible if your partners also agree that it is a day of marketting else you will regret the decision. Not fair but unfortunately life, especially when dealing with the opposite sex, rarely is.

    • KWT says:

      09:23am | 13/02/12

      I was a total non-VD believer, but now I love someone so much it’s nice to be romantic and cheesy and spend the day with each other.  It doesn’t mean we aren’t romantic on any other day (I’m currently looking a post-it note that tells me he loves me), but geez, if you look past the commercialism, the meaning, the “we’re above VD”, it’s just a bit of fun, right?

      PS - always with the flowers to work.  It’s such an awesome feeling seeing a big bunch of flowers coming your way, and not only is it bragging rights, it also makes my office look pretty nice.

    • Anubis says:

      10:41am | 13/02/12

      @ KWT - “I was a total non-VD believer”  I understand that penecillin is generally a good cure wink

    • Gymmer says:

      09:30am | 13/02/12

      I’ve warned my boyfriend off flowers in general (pretty and the thought is nice but ultimately I think the money could be better spent). We won’t be doing any other gifts really either. Women who live off of flowers being sent to their work obviously are insecure about their relationships and have something to prove to the world. My boyfriend and I have theories about people that splash their love all around on facebook etc. They are trying to convince themselves just as much as they are trying to convince the rest of us how wonderful their relationship is. Unsurprisingly these are the relationships that usually crash and burn.

      For Valentines this year we are getting takeaway at the beach (I’m pretty much using V Day as an excuse to eat some greasy food which normally I go without. Happy Valentines to me! nom nom nom)

    • Kika says:

      10:38am | 13/02/12

      I think you are correct..

    • Fred says:

      09:33am | 13/02/12

      I spent $5 on a flower for a girl once. Good thing as she had already cheated on me.

      Valentines Day is just to make all the single people feel bad isn’t it? Well, I don’t. It’s one of the majority of times I am grateful for being single.

    • M says:

      11:29am | 13/02/12

      I’m single, and the only thing I worry about on Valentines day is whether there’ll be any good looking girls left by them time I get to the pub/bar/club.

    • TheBigMicka says:

      10:02am | 13/02/12

      Retail landmarks. 

      Australia Day, Valentines Day, Mothers Day, May Madness, End of Financial Year, Christmas in July, Father’s Day, Grand Final Day, Melbourne Cup Day, Christmas, New Years Eve…then start all over again.

      They keep the economy growing.  (sigh, think happy thoughts to fight sense of impending doom)

    • Kika says:

      10:30am | 13/02/12

      Valentines Day - Schmalentines Day. What a commercial crock.

      I guess it’s more for new loves or those dating. Once your married a while gosh I’d rather an early night - in my own bed. LOL.

    • Kate says:

      10:30am | 13/02/12

      The only Valentine’s Day gift I’ve ever received were flowers from a guy I’d broken up with the week before. In the note HE apologised. Go figure.

      I think the random romantic gestures are the best - when you don’t expect them at all, and they are ‘just because’.

    • Tory says:

      10:32am | 13/02/12

      I like Valentine’s Day but I’m unusual for a girl I guess in that I think flowers and chocolates are a total waste of money. I usually cook him a nice meal as his gift, and he usually gets me something small that shows he listens to my babble - a glass teapot one year, martini glasses last year.

      My first Valentine’s day with my fiancee we had only been dating for two weeks and he wasn’t sure what to do so he bought me a copy of No Country for Old Men as a gift. ( I absolutely loved it -  I’d mentioned that I wanted to read it on our first date)

      I remember showing it off proudly to my (female) housemate and mother. I also remember their reaction.

      ‘I don’t think he likes you very much’.


      My mother STILL brings this up as an example of how unromantic my poor boy is!

    • Chris L says:

      10:51am | 13/02/12

      Don’t expect the price of flowers to come down on February 15th. That’s when the shops really have those forgetful men by the balls!

    • amy says:

      10:59am | 13/02/12

      I’ll just say if I was with somone I wouldnt expect anything for valentines day….just that they dont annoy me

      Ive never liked romantic crap

    • LostinPerth says:

      11:09am | 13/02/12

      Say it with flowers - Buy her a Triffod!!

      Seriously, I totally agree with you Bert, Valentines day is an over-marketed, guilt trip aimed at fleecing shoppers to pay twice as much for transient things that will be gone in a week.

    • M says:

      11:24am | 13/02/12

      I love how everyone thinks that Halloween is an American tradition.

    • Jason Todd says:

      08:55pm | 13/02/12

      I agree M. See my comment above. Also, I enjoy the all too pervasive myth that rendering Christ as X is an insidious ploy by the atheists, secularists and non-believers to destroy Christmas.

    • Anne71 says:

      12:17pm | 13/02/12

      If I was going to send anyone a Valentine’s card, I’d be quoting Bernard Black from Black Books: “Think of the bee. You are its knees. You blow right through me like summer’s breeze. Can I come round on Tuesday, please?”

      You’d really know you were onto a winner if they recognised the quote!

    • Kathy says:

      05:55pm | 13/02/12

      Bernard is my hero !!

    • Josephine says:

      01:48pm | 13/02/12

      I do agree that a spontaneous show love on any other day would mean more.
      But I’m also a chocaholic, so every day of the year is a good day for some dark chocolate. But I’m single, so I’ll be stocking up on chocolate after VD when the tacky heart shaped ones go on sale. I hope I can find some that will contain 70% cocoa.

    • Mr Darcy says:

      04:12pm | 13/02/12

      My wife is OK but I wouldn’t bother with any flowers. Might let her have one of mi beers though.

    • Jason Todd says:

      07:47pm | 13/02/12

      Not to pick you up on anything too drastic, but the use of Xmas in lieu of Christmas, is not something sanctioned by athiests or non-believers trying to take ‘the christ out of Christmas” and commercialise the holiday. This is a common misconception. It is a part of the history of the church, which I am surprised more people don’t know about.

      The X is taken from the Chi-Rho christogram, which in turn is from the first letters of the Greek word for Christ. In the 15th century, the use of either Chi-Rho, or the X alone was recognised and accepted shorthand for the word christ. Once moveable type was created, the X was used by the church as a sanctioned shorthand for Christ, not only to fashion Christmas to Xmas, but Christian to Xtian, and in some Bibles, even Christ to X.

      The more you know.

    • Angela says:

      12:43pm | 14/02/12

      I’m assuming Bert received no payment for this article, considering how anti the commercialisation of Valentines Day he is. Wouldn’t want to be profiting, and certainly not marketing.

    • PsychoHyena says:

      01:20pm | 14/02/12

      Honestly if you feel guilted into being romantic then you’re obviously not happy with how you choose to live.

      I’d probably sicken you all because I like making my partner happy, I do romantic (read romantic not showering with gifts) things (not just on St Valentines Day) and St Valentines Day just gives me an excuse to do it.

    • Rando says:

      07:13pm | 14/02/12

      Why is the emphasis always on ‘guys’ doing the romantic deeds? 

      I’d love it for my girlfriend to do something romantic for me (on any day, not just this one).  As a modern, empowered, traditional-gender-role-breaking woman, it’d be nice if she made dinner tonight.

 

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