Julia Gillard says she for one was not surprised by the closeness of the August federal election result, maintaining with an `I-told-you-so’ tone that she’d always argued it would be close. But why? Had the Government not successfully steered Australia around a massive global crisis, keeping people in jobs and businesses trading?

Don't expect to see too many more photos like this one with state premiers. Photo: David Caird.

Her ready resignation to a cliff-hanger result at best raises fundamental questions: What’s gone so wrong with the Australian Labor Party that voters are deserting it in droves. Why is that even competent governments (the pink batts fiasco notwithstanding) cannot seem to muster enough support and enthusiasm to form a majority?

Take the federal poll about which Ms Gillard proved correct. Despite the leadership change, (or perhaps because of it) Labor fell well short of the 76 seat minimum needed to govern in its own right.

In South Australia earlier this year, it was a similar story where the Rann Labor Government was all but run down by a lack-lustre Opposition, suffering huge swings in safe seats and only surviving in the end due to some deft marginal seat campaigning and a big slice of luck.

The Tasmanian poll conducted on the same day in March was similar - a virtual dead-heat with the Liberals forcing Labor into a coalition with the Greens.

Even in the Labor stronghold of the ACT, Labor relies on Greens for its majority.

In NSW, outright defeat is expected in March next year - its charismatic premier, Kristina Keneally batting against huge odds as her party literally crumbles around her.

In Queensland, the once popular Anna Bligh faces a likely mutiny from voters in 2012 with voters once again waiting on their verandas with base-ball bats to belt Labor.

Perhaps Labor strategists should have taken more notice of what happened in WA in 2008.

There, Labor voters simply bled away without making a fuss but they did so in enough numbers to end the competent but typically opportunistic Carpenter government - the then premier’s decision to race to the polls early to catch the Opposition off-guard as it changed leaders, backfired.

Like the subsequent results in the states and at the national level, the WA result was not widely picked ahead of time.

But what is clear now is that Labor’s full-house dominance of every state and territory parliament is ending not with a bang but a whimper.

The common theme is of close results often leaving the question of who takes the reins to be sorted out through post-election negotiations rather than on election night.

The dominant characteristic in many of these elections is voter equivocation. Where governments have survived, they have generally done so only by a whisker.

Tony Abbott says the Labor brand is toxic.

``What voters are increasingly understanding is that governments that are more talk than action, that are more announcement than delivery, that are more spin than substance, will be rejected by the Australian people,’’ he told Parliament yesterday.

``We see today, the absent prime minister, (she wasn’t absent actually) in Sydney, making the announcement that she’s just discovered that the year 2011 should be all about decision and delivery, well that’d be a day Mr Speaker, wouldn’t it, that’d be a day from 2008, that’d be a day from 2009, that’d be a day from 2010, but Mr Speaker, shouldn’t every year, shouldn’t every day from every week from every month be a time when governments should be about deciding and delivering and it is precisely because this government can’t decide and can’t deliver that Labor is on the nose right around Australia right now.’’

Abbott’s argument, and it is one that has been used to great effect around the states, is that these governments have become overly professionalised spin machines. Slick media dominating outfits which look good for a term or two but which eventually are exposed as more marketing than product.

It is tempting to immediately dismiss the Abbott critique as self-serving. Clearly it is. But smarter ALP strategists see the danger federally and recognise that true or not, it is an argument that has already cut through to voters.

And this is why Julia Gillard has moved into action mode - well if not action mode then certainly to the talking about it stage (shades of the real Julia announcement perhaps?)

By nominating next year as the action year on key reforms, Ms Gillard hopes to buy some space, at least between now and then. To her credit, she is trying to play a long game, a game in which she hopes voters will come to see a much narrowed gap between promise and delivery.

But her long game strategy includes factoring in new dynamics as well such as a Greens-controlled Senate from next July, and, funnily enough, fewer unpopular state Labor governments to apologise for.

She cannot say so publicly, but like John Howard did before her, she will actually benefit politically if Labor’s once unbroken edifice of wall-to-wall state governments is replaced by a Liberal one.

After all, one of the dead weights on Labor in the federal election was a pair of state ALP governments well passed their use-by dates. Dud state governments did the brand no favours in Qld and NSW. In this sense, last Saturday’s result in Victoria may represent a bullet dodged by Gillard. By 2013, if John Brumby had survived in Victoria, he’d be on the nose as well as Victorian Labor approached its 15th straight year in office.

By contrast, when she goes to voters in 2013, there will likely be no state Labor governments on the eastern seaboard to worry about.

John Howard did very well out of the fact that Labor controlled the states. Gillard, while no doubt embarrassed by the defeat in her home state, may however benefit from a reversal of fortune in the longer term.

57 comments

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    • Overflow says:

      11:19am | 30/11/10

      Gillard can try all she like to deflect blame, although I do remember Kevin07 “ending the blame game” with the states.  The real reason she will continue to have difficulty is the fact that she promised to fix three things before the election, minerals tax, boat people and carbon tax.  None of these are even remotely likely to be fixed in the next two years and add to that health “reforms” and NBN are coming under more scrutiny than even I think Gillard can cope with despite her politcal skills.

      All up the Opposition will have plenty to work with even if they don’t mention the ongoing saga of Pink Batts

    • mickijo says:

      01:53pm | 30/11/10

      She promises to ‘fix things” , those same things that were not broken until the ALP took hold of them and as quoted by Garrett,“We will change everything.” And that is how many,many voters see it. The old saying,“If it ain’t broke, don’t fix it” should be seared into Labor’s minds for ever.

    • Super D says:

      11:29am | 30/11/10

      The first thing incoming governments do is clear the decks.  That means exposing and canning all of the most outrageous programs of the former government.  Sullying and discrediting the former governments name as much as possible. 

      Rudd and Gillard didn’t have much to work with as Howard despite his faults did run a fairly tight ship.  The incoming Coalition governments in Victoria, NSW and possibly Queensland will have a lot more dirt to work with once they get to peak inside the books. 

      Rather than ending I would expect that the next couple of years will be full of state Labor scandals.  Particularly in NSW.

    • Steve_of_Cornubia says:

      06:13pm | 30/11/10

      Ah, but SuperD, you’re forgetting Labor’s main weapon through the ages: lying. Using this weapon, despite Howard leaving Australia in good shape when Krudd took over, Labor nevertheless heaped scorn and blame on him and his government at every opportunity. In fact, they’re still at it now!

    • acotrel says:

      08:32am | 01/12/10

      Mickijo, ‘if it ain’t broke don’t fix it’ is exactly what’s wrong with the Liberal Party.  No vision, and not prepared to spend a dollar to make a dollar.  No risk management ethos, so the needy fall through the cracks in the system while the uncaring make a fortune and widen the gap between rich and poor.  Utopia will be South Africa under apartheid, with the rich living in compounds!  We’re steadily moving towards becoming another India. Wages zilch, and the country depleted and undeveloped.

    • nosthow says:

      11:33am | 30/11/10

      It would be remiss of me Mark to say that Labor going into the election did not have some image problems - of course they did. Not state governments who have run their time (e.g. NSW 14 years !) but Federal Labor and the sacking of Rudd. 3 weeks into the election campaign I truly thought we were done. But god blessed us with an incompetent chap called Tony Abbott ! Bless you Mr Budgie Smuggler ! Daffy Duck could have led the Opposition to a comfortable win over a badly wounded Labor but not Tony Abbott ! Ohhh nnnoooooo ! Now of course Ms Gillard is sensing some clear air in 2011 and will do her best to rebuild the Labor brand Federally so that by next Federal Election in 2013 Labor will wipe the floor with whoever is currently fronting the ragged bunch of no-hopers and blockers we today call the Opposition - Tones will be long gone - only a distant memory ! Building Infrastructure will also be a major thing for Gillard given that for nearly 12 years under Howard Infrastructure died ! Abbott , as Gillard has already pointed out, will have nowhere to run and hide in 2011 given he has nothing to say on Climate Change, nothing to say on a Carbon Tax and in reality no policies to run with bar a draconian Asylum Seeker policy stolen from Howard ! Its gonna be sweet watching Tony squirm in 2011 and even sweeter when the final realization hits the Opposition - that they are led by the King of Duds, Tony Abbott ! Shame on you Abbott for wasting millions of Taxpayers dollars in having Parliament recalled to vote on a matter where he knew on Friday he did not have the numbers ! Says it all about this lightweight of lightweights !!

    • Cate P says:

      11:56am | 30/11/10

      Forget your meds again this morning nosthow?  Better wipe the froth off your keyboard before your laptop shorts out.

    • Rosie says:

      12:43pm | 30/11/10

      nosthow, you are begining to sound very desperate like your Labor counterparts!

      This article is a great one and the timing is good because we are reminded of the facts! We are not stupid to realize that you and the likes of you want nothing more than for us to become complacement and allow Labor Govts, Federal/State to cruise along at their leisure.

      The majority of Australians that voted for the Rudd Labor Govt in 2007 and because they were out to justify that vote voted for a return of that Labor Govt. If Gillard had done anything in her own right she would have formed a majority Govt after the Aug Federal Election.

      These words spoken by Gillard; “not surprised by the closeness of the Aug Federal Election” is typical of what someone would say when they become unsure of themselves, not someone who was riding on cloud nine in the Polls during the “honeymoon” period after she knifed her leader and took over the top job. Today, Gillard will say anything to cover up the ” toxic Labor brand” that is unfolding before our very eyes. They cannot muster the support and ethusiasm because Australians are waking up to their toxicity style of governance.

      Big talking Oakeshott & the retiring soon gullible Windsor will also have to answer for installing a Gillard Govt that cannot make tough decisions and deliver good governance.

      It is all there before I very eyes;

      - South Australia so close and should’ve have been a Lib Govt today
      - now Victoria
      - next no doubt will be NSW
      - then QLD

      Hey nosthow who thought the Libs would win in Gillard’s home state? I didn’t but now I am confident they will win in QLD at the next elections.

      Gillard’s Primeministership was controversial so am not surprised it will bring “bad karma”

      To win the bid for the World Cup and the legislation of “gay marriage” maybe the only legacy of the Gillard Govt because they will be too busy pleasing the “Greens in 2011 to please the Australian people.

    • Richard says:

      01:08pm | 30/11/10

      I understand what you’re trying to do nosthow. Its an old adage of propaganda that if you repeat a lie often enough it sticks, and becomes accepted as the truth, mainly because the people who know better just couldn’t be bothered to oppose it any more, and the sheep who’ll buy anything just shrug and accept it.

      It is so tiresome to constantly correct you, but it must be done, for if I give up the good fight, your lies will weasel their way into the record as accepted fact, when actually they are the pure fantasy of a bitter mind.

      The truth is that Tony Abbott reversed a dire situation for the coalition. They were on a hiding to nothing until he came along, and against all odds started to turn things around. Any objective assessment of the election result this year would rank it as a miracle that the coalition even came close, especially since Tony Abbott was underestimated and written off before he began.

      You demonstrate the full extent of your delusion by declaring that Abbott “will have nowhere to run and hide in 2011 given he has nothing to say on Climate Change, nothing to say on a Carbon Tax”. Weren’t you reading Penbo’s piece this morning? Did you even bother to look through the comments? Electricity prices have already risen to unsustainable levels, and any Greens/Labor policy that directly leads to an even higher prices will be electoral poison.

    • Tammy says:

      01:22pm | 30/11/10

      Rosie, bad karma, so there goes our chances for the World Cup!

    • Jade says:

      02:10pm | 30/11/10

      Lol this comment made me laugh… its people like you who bring our country down.

    • Tom says:

      08:19pm | 30/11/10

      “Image problems” ...? They are not “image problems”, nosthow. They are competence problems, which even your most skillful liars and B/S artists can no longer gloss over.

    • Tripper Smurf says:

      01:16pm | 01/12/10

      My grandparents and parents are rusted on Labor voters.  However even someone from a Laborite background (who thankfully thinks for himself nonetheless) can see that the very fact that you say ‘Image Problems’ as the issue with the Labor brand is in fact the issue!

      You can have the best image going around, but if you dont have the substance to back it up that image is going to get tarnished pretty quickly.  The lesson of Kevin Rudd’s downfall should be a lesson to all those politicans who put image above substance.  Rudd had the makings of a good prime minister, he certainly had the image, he lacked the substance to follow it through.

    • Jane Wallace says:

      11:35am | 30/11/10

      the Liberal and National governments of colin barnett Western australia, ted bailleau Victoria,barry Of farrell NSW and Key’s New Zealand are one term governments.
      These governments are like tennis balls.
      They are yellow and soft .
      They are hollow on the inside, and are made dirty by users very fast,.

    • Simonious says:

      12:13pm | 30/11/10

      And Labor govts are like balloons. Pretty to look at. Does not serve a real purpose other than to brightem things up short term. Full of hot air and it only takes one prick to burst their bubble.

    • Razor says:

      12:32pm | 30/11/10

      Jane,  have you seen the polling in WA.  The ALP doesn’t currently have a snowball’s chance.

    • dinkidi says:

      02:00pm | 30/11/10

      In WA, the Barnett government was voted in with a huge sigh of relief. Labor is like a tarted up old harriden, pretty on the outside but rotten to the teeth inside. It always is, always voted in for a change but then put out as fast as possible for a long time.

    • Reg says:

      05:18pm | 01/12/10

      Which reminds me, the respectable waiting period after which opposition leader Abbott is bounced, must have elapsed by now. Such failure cannot be allowed to endure for long. Dreary to look at and dreary to listen to.

    • NicoleG says:

      11:37am | 30/11/10

      Perhaps voters a turning away in droves because they can finally see how useless Labor are. Perhaps they can see through all the spin. Perhaps the can see that Labor just spend, spend, spend and deliver jack. There are however, those who are blind and will continue to follow like sheep. And Abbott is so right. Labor, both state and federal are toxic.

    • jane wallace says:

      11:39am | 30/11/10

      The liberal party sees it self as a business party which runs governments like private businesses and using business jargon.
      Hence their greatest mistake has now been revealed.
      Kim beazley was the member for brand But labor is more than just a saleable product brand unlike the liberals and nationals

    • jane wallace says:

      11:41am | 30/11/10

      Do you want LABOR Brand?
      Kim beazley was the Member for Brand.
      He no longer is.

    • MarK says:

      11:50am | 30/11/10

      I see.

      (By I see I actually mean I don’t but this third post after the other two just screamed for a comment)

    • TimB says:

      03:10pm | 30/11/10

      MarK, the other day Nosthow was bragging about all the ladies who love him (ostensibly because of his giant boat). I assumed it was something he came up with in one of his frequent trips into fantasy, so I didn’t think much of it.

      Looking back, I feel Jane could easily be a good match for Nosthow though. Finally someone who he can consider an intellectual equal.

      I wish them well.

    • nosthow says:

      04:01pm | 30/11/10

      @TimB - thanks for the thumbs up Timmy ! You know that Teddy Ballilieu looks a lot like me only I am fitter and decidely more handsome. In the chick magnet stakes I beat Teddy hands down fella ! hahahhhhhhhhh Of course one doesnt like to brag does one ?

    • NicoleG says:

      04:15pm | 30/11/10

      That’s the second day in a row that you have me screaming ” Bucket ” nosthow !

    • nosthow says:

      04:29pm | 30/11/10

      @Jane Wallace - hi Jane you are doing a fine job - the boys are just jealous because they didnt think of your points ! Ms Gillard is our sunshine huh !

    • Rosie says:

      04:31pm | 30/11/10

      nosthow we can tell when you are losing the discussion, you turn to narcissism! What’s the matter, finding it difficult to defend the indefensible toxicity of the Federal Labor Brand of Govt with its outrageously expensive NBN??????

    • Mattb says:

      05:34pm | 30/11/10

      Haha, rosie, you can talk, we all know when your losing ‘the discussion’, because you turn to god!. Haven’t forgot that post of yours after the election have you?, when you claimed that god didn’t make big Tony PM this time around because it’s not going to be an easy term of governance and thus he did Tony a favor. Bout time we taxed religion, that’d help pay for the ‘big bad, end of the world’ NBN, what do ya reacon eh rosie?.......

    • nosthow says:

      06:13pm | 30/11/10

      @Rosie - I can see you are the gurl for me ohh yeah ! Wait till nosthow takes you out on his powerboat -in the nude !

    • MarK says:

      06:32pm | 30/11/10

      It is not I don’t think much of here points.

      i really don’t understand them besides Labor is good Liberal bad.

      Maybe I expect to much ....meh

    • Sven Gali says:

      05:57pm | 04/12/10

      That was fantastic, wasn’t it, Mattb ? Although we still have a few weeks left, barring an, ahem, miracle, there’s no chance of anyone touching “God made Julia Gillard Prime Minister in order to save Tony Abbott from the difficulty” for 2010 Punch Comment of the Year. Congratulations, Rosie.

    • MarK says:

      11:47am | 30/11/10

      Cannibalise the kids to stay alive.

      Yes. I see.

      I like how we have to wait to the 2nd term of a government for announcement they will do something.

      Next year.

      Awesome

    • Cate P says:

      11:52am | 30/11/10

      “By 2013, if John Brumby had survived in Victoria, he’d be on the nose as well as Victorian Labor approached its 15th straight year in office.”  So you don’t think his defeat shows that he and is govt were ‘on the nose’ with the voters already?  Interesting take.

    • AdamC says:

      12:17pm | 30/11/10

      The press likes this ‘Labor brand’ narrative. I don’t.

      The problem is not branding, it is a divided constitutency. The left is splitting and Labor’s primary vote is falling in favour of the Greens. Labor has had this problem before. In 1950s and 1960s, the right of the Labor Party marched off to form the DLP, in the 2000s and 2010s, the left has joined the Greens.

      The challenge for Labor is to lead a broad ‘watermelon’ church, much like the Liberal Party has been able to do much more successfully (without the greens and reds, of course). I would contend one of the difficulties the ALP has in doing this is the union-driven patronage machine structure it has adopted. But then, I probably would say that ...

    • Wilma J Craig says:

      01:28pm | 30/11/10

      Labor a damaged brand? Well look no further than Julia Gillard to see who to blame for that. All was well until she stabbed Kevin Rudd in the back. At least publicly all was well. Now look what she has done:
      Lost the 2010 Federal Election
      Lost the 2010 Victorian Election
      Will be held responsible (a little unfairly) for the ALP losing the 2011 NSW State Election
      Though Mike Rann & Kevin Foley don’t need any help she will be held responsible for the ALP losing the 2014 SA State Election.
      The chances are, that Federally, she will lead the ALP into the political wilderness also in 2014.
      And why? Because she could not restrain her over-riding ambition to be Prime Minister.
      The chances are that this “Grace & Favour” PM will be simply that & never PM in her own right

    • Mattb says:

      05:52pm | 30/11/10

      More rants from a liberal voting hack pretending that they are a labor supporter by throwing in the ‘all was well until she stabbed Kevin in the back’ line. Lost the 2010 fed election you say eh, well, im sorry, but just who is the current PM???. Wilma, you forgot to mention how Julia is responsible for world poverty, starving children, war and disease!. Your just another moron that goes to bed with all the lights turned on and then conveniently blames the government for your massive electricity bill….

    • Against the Man says:

      01:52pm | 30/11/10

      Gillard is part of why the ALP brand is damaged.

      1) Back stabber (Not the best way to land a job and define your legacy)
      2) Lack leadership and insight (C’mon saying Rudd’s government ‘lost’ their way is a cop out, you were part of that government)
      3) The East Timor solution (Super idea…....not!)
      4) Cash for clunkers (Whatever happen to that idea?)
      5) BER (Badly implemented my dear)
      6) Carbon tax? (Really this is a bad idea)
      7) Thanks for throwing any dignity associated with being a PM of sorts out the window.
      8) NBN (Okay so whats the plan?)
      9) Health care (Standard drops, blow out in surgical waiting times, training nurses to be cheap doctor substitute and creating the 1st generation of unemployed doctors in a country with a doctor shortage, mighty brilliant!)
      10) Not doing enough to help your State ALP buddies (Oh wait guess you have to sort your own issues before helping others, my bad)

      Gillard should be proud to be this country’s 1st non elected fake PM!

    • dinkidi says:

      02:49pm | 30/11/10

      You are on the dot with ‘throwing any dignity associated with being PM.” She acts and screeches like a shrew on camera. For God’s sake will someone teach her some etiquette. How to bloody behave in public. How not to embarrass the people of Australia. How to dress appropriately would also be a benefit.

    • Sven Gali says:

      03:30pm | 30/11/10

      For example, dinkidi ?

    • Jen says:

      02:03pm | 30/11/10

      Politicians and nappies have one thing in common. They should both be changed regularly, and for the same reason!!

    • Anna C says:

      02:04pm | 30/11/10

      The Labor Party has no soul. It no longer stands for anything ,as was evident by Julia Gillard’s refusal to support the unions case for equal pay for women in the community and welfare sector. If they don’t support equal pay then what the hell do they stand for?

      The problem with Labor is that they have been taken over by appartckiks who have no real work or life experience.  Their only reason for being seems to be to hold onto power for power’s sake, not cause they actually have an agenda they want to implement. The party needs to stop selecting these ex-staffers as their electoral candidates and select some real people.   

      They also need to pull their finger out and get stuff done. They seem to have learnt nothing from Kevin Rudd’s removal. The reason why people stopped supporting Kevin Rudd in the polls was because he was seen as a ‘do nothing’ PM in charge of a ‘do nothing’ government. People want to see action not just empty words. We want to see some action now on border control/asylum seekers, tax reform,  over population, infrastructure, housing unaffordability etc.

    • dead to me says:

      05:36pm | 30/11/10

      Right on the dot! What life experience does Gillard have? Has she been through what the average Australian family has been through? Gillard is do nothing part 2 and she is making Rudd look like an absolute genius by comparison.

      @ATM - Agree that dignity has been exiled from politics since Gillard became PM, substitute family picture with Zoo magazine centrefold - we need good role models for young people.

    • emel says:

      08:00am | 01/12/10

      Anna C I agree with your comments re: ex-staffers and Labor’s image being damaged by inaction through the Rudd years. However you cannot blame Gillard entirely for the perceived ‘do nothing’ approach, she is running a govt. by the skin of her teeth. One false move and Australia will be managed by a party led by a man who is well known for his views on equal pay for women. Privately julia gillard holds many views which are contrary to her party’s stance but what is she to do? Standing up for your views is rather meaningless from opposition.
      Give her a break. Labor was doomed under Rudd after a series of poor decisions (regardless of whether Gillard was as much to blame) and at least she held govt.

    • Holly says:

      02:13pm | 30/11/10

      The weakest link in Federal Labor is Gillard.  She’s dragging the whole team down.

      Who pushed the Rudd govt to abandon climate change policy? Gillard.

      Who was responsible for the BER projects going over budget?  Gillard.
      (read ‘Shitstorm’)

      Rudd was accused of being overly verbose in rhetoric - and speaking in slogans.  Gillard is even more so.  At least people in international circles ‘get’ him.

      Had she done what Deputies should do, and supported Rudd instead of backstabbing him, they could have won a few more seats.

      The Labor party can say anything they like about Rudd but the fact is:  the man knows how to win a convincing election.

    • rufus says:

      02:31pm | 30/11/10

      Did Gillard really believe the August election would be THAT close? Any closer, and she was toast. If so, why not postpone the election until December and try to build up more creds with the voters? The decision to go early was either very poor political judgement or an admission that she knew her opinion poll ratings would not rise. Even so, Labor would have won a November election by a majority if the last opinion poll is right.

    • Andrew says:

      02:46pm | 30/11/10

      The media seems to like this Labor is toxic storyline at the moment but I think similar scrutiny needs to be applied to the Liberal part as well. Labor has been in government in every state and territory for the best part of the last decade and in 2007 when they won the federal election they were in power everywhere. The highest office held by an elected Liberal at that time was the Lord Mayor of Brisbane. It is only natural that after all the time they have spent in government that Labor administrations are on the nose and getting too cosy to vested interest groups (as always happens with long term governments). But why then haven’t these Labor governments been swept from power in landslides? Voters were clearly dissatisfied with the Labor governments in South Australia, Tasmania, Victoria and the Federal Government and they each suffered large swings. But only in Victoria did the Liberal party actually manage to win, and despite the media calling it a landslide I hardly think a 1 seat majority can be considered a landslide.

      Both major parties in Australian politics seem to have lost their mojo at the moment and are in a slump which is why we saw the first preferences of the Greens rise so much in the federal election. Labor needs to get its act together but so does the Liberal party. If both parties can rejuvenate then hopefully the number of people who are apathetic about our political system will start to decline.

      As someone who is interested in politics I am very underwhelmed by the current nature of political discussion at the moment. We seem to have lost the contest of ideas that should be at the heart of politics and instead the major parties seem more content to engage in cheap point scoring and defining themselves as simply not being the other mob rather than presenting policies built on an ideology and a vision of how Australia should be in the future.

    • Matthew says:

      10:45pm | 30/11/10

      Yup. Labor was already “on the nose” in Queensland and NSW at their *last* elections, but Iemma and Bligh got back in comfortably because of woeful performances from the Oppositions.

    • Super D says:

      03:04pm | 30/11/10

      On reflection I don’t think the problem is with the Labor brand.  It’s actually with the Labor product.  There is nothing that lets people see through marketing spin more than having a go with the product.

    • Sven Gali says:

      03:24pm | 30/11/10

      Good point, Mark. In a country whose national pastime is whingeing about the Government, incumbency is more of a liability than an asset. As you mention it did for Howard, having wall to wall State Governments of another persuasion will benefit the Prime Minister.

    • Holly (the original) says:

      04:27pm | 30/11/10

      Goodness - no Holly hasn’t changed her spots.  Well the original Holly.  Don’t know who the interloper is but obviously not the one oft accused of being a “Labor staffer”.  Reading through these comments I can’t believe people are still trotting out the same old boring rubbish.  My only comment is that if Labor fell well short of the 76 minimum needed to govern, then the coalition fell even shorter.  So keeping sucking on it guys, and try not to explode with resentment.

    • NicoleG says:

      05:47pm | 30/11/10

      Never fear Holly, I’m sure I can speak for others in saying we knew it wasn’t you.

      Now, I’m sure you are familiar with the old saying - Pot-Kettle-Black?

    • Seano says:

      06:05pm | 30/11/10

      Come on Holly, you know how it works, unless you’re a rabid right ranter wing, an obvious bigot or a complete lunatic then in their eyes you must be a Labor staffer.

      I just wish the pay was better.

    • Keith hammersmith says:

      01:14am | 01/12/10

      im guessing you would like to stop talking about ‘the same old boring rubbish’?
      I am also guessing most labor supporters would, I mean anything to not talk about their actions in government -  yes actually i think i agree,  rubbish is a rather apt description.

    • Freeman says:

      08:53am | 01/12/10

      who ever accused YOU of being a Labor staffer, Seano? there are people here that are obviously involved in the ALP but they usually offer more than sarcasm and sneering comments to the debate.

    • Seano says:

      10:45am | 02/12/10

      And exactly what have you offered to this debate Freeman?

    • NESLIHAN KUROSAWA says:

      09:08pm | 30/11/10

      Hi there,

      I totally disagree with you, we do want more photo shoots like this to remind us that we are doing really well economically and socially.  If you ask me for my personal opinion, our politicians are so far removed from reality and the actual problems facing most Australians right now.  Somehow, we need these little distractions of our leaders with happy faces, which tend to give us that comforting feeling, everything is under control and all is well.

      Instead of talking about real issues, it does take the pressure off our Leaders to just take time out from their stressful and monotonous lives.  They are very nice pictures by the way!!  We will certainly know in 2011, if they actually served purpose and worked like a charm.  They were certainly intended for that reason all along.  Only, if they could get along with each other as well, it would make a great change.  Best regards to your editors.

 

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