You might not know this, but on the wall of every single cosmetic company in the whole entire world, there is a sign that reads: when all else fails, scare the living crap out of them.
Exhibit A: The latest, “ahem” research from tanning company St Tropez that claims women look their oldest at 3:30pm on Wednesdays.
Yes, please note use of the word “oldest”. Because we’re not just talking a little bit rough around the edges here, ladies - we are talking REALLY, REALLY OLD. As in, you-could-be-mistaken-for-your-own-grandmother, kind of old.
Please also note that these findings also coincide very neatly with the launch of their latest product, St Tropez Gradual Tan Plus Anti-Ageing face lotion.
The bad news is that no woman in the entire world appears to be immune to the 3:30pm curse. But the good news is we can’t blame ourselves entirely.
According to the company spokesperson Nichola Joss, it’s thanks to a lethal combination of high stress levels, natural mid-afternoon slump and a tendency to “neglect our skin routines” by the middle of the week. Oh, and because the visual effects of last weekend’s drinking are starting to show.
“It’s fascinating,” said Ms Joss.
Hopefully right before rushing to the mirror to check her own face.
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