Coffee snobbery is getting out of control. The other night my request for a dash of milk in a post-meal espresso at a hip new eatery drew a firm shake of the head. “We do not have milk,” the French owner sniffed. She didn’t mean they’d run out - they simply don’t serve milk with coffee. Not a drop.

You want what with your espresso? Non, says Catherine Chauchat. Photo: Rebecca Michael.

Much like Seinfeld’s Soup Nazi, eatery owner Catherine Chauchat sets high standards for her patrons. Her chalkboard menu vetoes soft drink, and a cup of any tea other than obscure herbal digestives is out of the question.

And you can bet if she ever puts steak on the peasant-style menu, eaters won’t have the option of it served well done.

In some ways Ms Chauchat’s near-religious devotion to the integrity of the food and wine she serves is admirable. (For those in Melbourne, the wine bar, Boire, is in Collingwood.)

But I’m starting to find the puritanism of some of the coffee crusaders serving my daily heart-starter infuriating.

I broke a barista’s heart at one place recently by telling him my latte bordered on cold.

Iconic Melbourne eatery Marios refuses to serve skinny milk, soy milk or even decaf. Sydney’s Bar Italia is among others to take a similarly stubborn approach.

Here’s a triple shot of common sense: it’s my $3 and if I want to put moo juice, eight sugars, hot water or any other pollutant in my cup, I will.

Even in the country that spawned Starbucks, snooty baristas are imposing standards.

One US cafe owner had a very public tiff last year with a patron annoyed at being denied espresso over ice.

Customer Jeff Simmermon later posted an angry blog announcing “the only way I’m ever coming back to Murky Coffee in Arlington is if I’m carrying matches and a can of kerosene”.

The owner responded with his own internet rant: “if you ever show your face at my shop, I’ll punch you in your dick”.

For the record, my own recent espresso encounter left nowhere near as bitter a taste.

To her credit, when Ms Chauchat noticed I’d left the cup virtually untouched, she refunded my $3 and politely suggested next time I should try a brandy with alcohol-soaked prunes.

Given the way coffee snobbery is mutating, though, get set to feel like coffee heathens more frequently.

Soon we’ll be expected to know whether our beans were micro-roasted, grown in the shade or picked at midnight.

A dedicated ‘coffee restaurant’ with an eight-course degustation menu paired with eight unique brews is planned for Melbourne - complete with coffee trees in a hot house in the entrance.

Coffee guru Salvatore Malatesta of South Melbourne cafe St Ali hopes the venture will make patrons treat coffee with reverence, not just as a commodity.

Kneel before the coffee bean, demands devotee Salvatore Malatesta. Photo: Stephen Harman.

He insists drinkers should celebrate the subtle flavours of each estate, and goes to great lengths to nurse his beans from grower to cup.

A “sensory coffee lab” in Sydney where customers will sit down for individual assessments so staff can tailor the best possible brew for them is among his other plans.

Also on the drawing board is a ‘siphon bar’ – serving coffee from machines that look like a science experiment, complete with halogen lamps and Bunsen burners.

This week another Melbourne coffee devotee, Mark Dundon, will open Seven Seeds, a small micro-roaster devoted to boutique beans.

Perhaps surprisingly Mr Dundon, a judge in the global Cup Of Excellence competition, is sanguine about those who don’t share his fetish for the perfect cup. “Though we get a little bit offended when people put three sugars in,” he says. “Sugar is for cakes, not for coffee. In the end though, the customer is always right.”

At last, a caffeine fiend with customer service nous.

Baristas need to remember most of us aren’t on an obsessive quest for fruity, floral notes from a remote plantation.

Just hand over my heart-starter and hold the lecture, not the milk and sugar.

46 comments

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    • Toby Hunter says:

      05:40pm | 31/05/09

      3 sugars in a coffee is akin to ordering a wagyu steak “well done”. short and sweet, NO.

    • KimberleL says:

      06:15pm | 31/05/09

      Having worked in what the owner describes as an ‘upmarket cafe’, as the manager, I was placed in a position of support for very hands-on and ever present said owner. He once said ‘we need to train the customers; they don’t really know what they want, it’s up to us to educate them’.

      He was referring to incidences such as ‘my coffee is too cold’, ‘well done steak’, ‘do you have bbq sauce?’ (for the well done steak). In some cases, he refused the service and in those times when he obliged it was with a snobbish disdain for the ‘peasant’ customer.

      My personal attitude is one of ‘s/he who pays has final say’. Who am I to wrong a personal taste and preference? Fiona, They should have given you what you wanted. You bothered to go in. You chose their establishment over the many options in Melbourne. Some may say it was downright decent of them to refund your untouched, unsatisfactory purchase. For me, it’s a given.

    • regina says:

      06:26pm | 31/05/09

      a coffee restaurant?
      a sensory coffee lab?
      siphon bars and micro-roasters?!

      gosh, i remember a time when serving moccona to guests was considered the height of coffee snobbery i.e. what, international roast isn’t good enough for you?

      i’m no coffee snob.

      i drink tea, but it has to be mariage frères, french breakfast or first flush darjeeling, brewed in a warmed teapot ... uh oh, tea snob ..

    • Norgs says:

      06:27pm | 31/05/09

      Steak well done, steak blue rare.  I don’t mind how you eat it.  If you paid for it, you can wear it on your head as a hat if you like.  I don’t see why the coffee people don’t remember this rule.

      I think we public will tell our story with our custom.  If these picky barristers continue to exist, we have no one to blame but ourselves.

    • maxie says:

      07:22pm | 31/05/09

      espresso doesn not contain milk
      machiatto does
      if machiatto is not on the menu, it stands to reason that no, you cannot get a drop of milk in your espresso.
      Does one have the right to demand anything with their meal if it’s not on the menu?
      no.
      if you don’t like it - take your business elsewhere.
      i doubt the coffe snobs will mis you.

    • Justin Polites says:

      07:27pm | 31/05/09

      This has more to say about French snobbery than coffee snobbery.  Their is a pretty good reason why the best coffee machine makers in the world incl. ECM, Bezzara, Diadema, Vibiemme, etc incl. a milk wand. We love milk based drinks!

      So next time you are refused a milk based coffee in Catherine’s establishment ask the purist where the french press (plunger) is.  It’s the last good thing the french did for coffee circa 1850.

    • scot says:

      07:59pm | 31/05/09

      French coffee is appalling anyway.


      However, a restaurant serves what it serves. I don’t go to a Thai restaurant to order Turkish Pizza, or demand no peanut oil, or complain that everything is spicy. If the restaurant wants to serve proper espresso only then that’s what they serve. You can choose not to have it or to not go back.

      BTW, if you order a steak well-done you are aware of what the kitchen staff will do to it, right?

    • David Miles says:

      08:07pm | 31/05/09

      Remember the Golden Rule - them with the Gold makes the Rules.

      The customer is always right, etc etc etc.

      If I would like a peanut butter sandwich with smoked salmon and raw chili - then who is anyone to deny this request? After all - I am willing to pay for it. I’m not asking the owner of the shop to eat it, am I?

    • the anvil drops says:

      09:31pm | 31/05/09

      i laugh at people who drink cappucino in the afternoon

    • Max says:

      09:38pm | 31/05/09

      The Dancing goat cafe in Melbourne (little Lonsdale) is the place to go.

      Victorian barista of the year. Who is a total dude and will make your coffee as you please, no snobbery, no pretention, just amazing coffee

    • espressionist says:

      10:31pm | 31/05/09

      “i laugh at people who drink cappucino in the afternoon “

      ahh yes .. milk is for breakfast or for children!

    • Dan Cass says:

      10:54pm | 31/05/09

      I enjoy coffee much more after taking advice from a professional taster.

      He says leave it in the cup unless its great -  you’ve wasted the $3 anyway.

      And don’t make a fuss because even the best barista can’t completely control the taste. It apparently varies with water and air temps and all sorts of truly subtle cosmic factors, eg. the ratio of BlackBerry’s to iPhones in the immediate vicinity etc.

    • h says:

      11:53pm | 31/05/09

      given most people in australia still think starbucks and gloria jeans serve good coffee (as opposed to realising they serve nasty burnt dishwater), the fanatics might bring things up to a happy medium somewhere.

      still, the customer should still get what they want - i think the approach of refunding your $3 was excellent though. they couldn’t or wouldn’t do what you wanted so you didn’t get charged.

    • Jay D. Bee says:

      12:39am | 01/06/09

      You laugh at people who drink cappucino in the afternoon?  Yeah, yeah - once upon a time it was consumed as a breakfast beverage.

      But you’d best tell that to the Europeans, who are now consuming cappucinos throughout the day in increasing numbers - especially the young ‘uns.

      Funnily enough, the application of cultural products changes thoughout the ages.  Who would have thought?

    • Adrian says:

      07:01am | 01/06/09

      Last night I ordered my usual takeaway coffee from a renowned Sydney cafe, regularly featured in various journals of taste.

      Tapping the container on the counter to emit a hollow sound, indicating a large amount of froth, I challenged the barista, “This is a flat white, right?” His deadpan reply: “It’s whatever you want it to be.”

      For many baristas the only difference between a flat white and a cappuccino is the addition of cinnamon/nutmeg topping. Idiots.

      And don’t get me started on optimum serving temperatures. Sure, it’s trendy to bag Maccas McCafe but at least the kids there can recite the proper serving temperatures. Unlike other so-called baristas.

    • Matt says:

      08:46am | 01/06/09

      Good luck ordering a milo at that coffee shop then. What kind of cafe doesn’t serve any form of milk?

    • Daniel Lewis says:

      09:36am | 01/06/09

      Wankaccino…

    • Facdicducfer says:

      11:27am | 01/06/09

      What a lovely name, “Chauchat” - I thought Balzac made it up in La Cousine Bette” and Thomas Mann stole it in “The Magic Mountain” - she can pull my plunger anytime!

    • Kate Davies says:

      11:32am | 01/06/09

      And another thing…what about that rediculous coffee art!  Flouncy fluer de lys and swirly hearts dragged into life by a tooth pic, aweful…bogan beverages, up there with Mugachinos

    • kit says:

      11:38am | 01/06/09

      I’m still reeling from being told by a waitress at a very well-known Italian restaurant in Bondi that they “don’t do olives” a few years a go. And then they tried to serve me the (olive-less) $18 martini in a wine glass.

    • Michael says:

      12:07pm | 01/06/09

      Oh please like bogans would pay for coffee, that’s for Yuppies who are too good for instant, unless we are starting to apply bogan to anyone that does something different and wanky?

    • The cabbie says:

      12:39pm | 01/06/09

      Three dollars for a take away coffee that doesn’t taste right? Do what I do, make it yourself. There is plenty of good ground coffee to be purchased, and those Italian percolator’s do a great job. Then add milk or sugar at your own peril.

    • Joan says:

      01:07pm | 01/06/09

      I like cappucinos, but only now and again and as far as I can taste, having “trained” baristas hasn’t improved the quality at your average cafe.  All I want when I’m out is a large cup of decent filter or plunger coffee (Starbucks and McDonalds don’t qualify as decent) with a small jug of cold milk.  A long black with cold milk is not the same.  If anyone can tell me where I can find an establishment - preferably within cooee of the Northern Beaches, but would be interested to know if there’s one anywhere in Sydney - which serves same, I will be eternally grateful.

    • Michael says:

      02:26pm | 01/06/09

      How many of these fascist coffee shops don’t have raw sugar on the tables? I know for a fact that St Ali doesn’t and personally I think it’s a crime. Just so happens you bring this up days after I ranted about it on my own blog.

      You can’t have it both ways, if you are going to force your way of drinking coffee on us, then atleast let me put a nice sweetener in.

    • tracy heiss says:

      02:56pm | 01/06/09

      Truly amazing…I seriously can’t believe just how shallow and pathetic people are…the whole barrista thing is a joke…they are wait persons, not brain surgeons!!! Yeah yeah I KNOW I’m insuilting people BUT come on…if you want accolades for your skills, then at least develop a skill that is worthwhile to the planet!

    • Theo says:

      12:53pm | 04/06/09

      You do not visit an establishment to have what you want. You go there to have what is on offer.

      Some restauranteurs choose to do things a particular way. If they do it badly, then you should complain.

      If they choose to not do what you want, then go somewhere else to dine.

    • Jake McCrann says:

      08:51am | 15/06/09

      I knew Salvatore Malatesta in the north court, and all his cafes there. I knew the guy for several years and watched him. You are outrageous with this slander of him. He is simply an entrepreneur. Millions have found him and millions more will find him. You are jealous.

      Hey Sal, how is it man! Say hi to your sleazy brother Tony.

      The Malatestas were cool in our time at Uni. They showed all of us how to be entrepreneurs. You will make more enemies than friends speaking like this about our times there. We all made money.

    • Jake McCrann says:

      08:53am | 15/06/09

      “Some restauranteurs choose to do things a particular way. If they do it badly, then you should complain. “

      Actually you dont say anything and you simply dont go back.

    • T.C. says:

      09:37am | 15/06/09

      For virtue of timing Henry Ford was probably the only person in history who could afford to dictate the tastes of customers with his ““People can have the Model T in any color - so long as it’s black” stance.

      It would have been a different outcome however, if people had to drink the Model T.

    • LQ says:

      01:30pm | 15/06/09

      I have a very simple solution for you - if you don’t like what you are being served, go somewhere else. Contrary to popular belief, the customer is not always right.

      If a coffee bar (eg Bar Italia) decides to serve only full cream milk and nothing else, deal with it. That is their choice. Having worked as a barista in many a coffee shop, I know that offering decaf, soy and skim as options, although it is tha norm, increases the price of every coffee you serve. Firstly, full cream milk is cheaper than any other kind, therefor, your full cream coffee will alwyas be cheaper than a skim decaf. So on the one hand, they can offer you skim and charge you more, which, strangely enough, you would also complain about no doubt.

      Adding more options to a menu also increases the price of all the coffees on that menu (be they short blacks, full cream caps, whatever) simply by making it more time-consuming anc costly to make every cioffee - more milk jugs for different milks, another grinder for the decaf, etc. It also increases the likelihood of you stuffing up people’s orders.
      In most major cities an Australia, you can get whatever the hell kind of coffee you want customised to your exact specifications. I have had someone order a 3/4 soy decaf caramel cap (ie 3/4 of the size of a normal cappucino). I could’ve endured that, except they ordered it every day, and always with a 1/2 full cream latte and a skinny piccolo.

      So I can understand why businesses would look to reducing the options - to reduce the cost and the fuss. At the same time, they are pitching their product to a certain end of the market wha may appreciate a well-made black coffee, which you often don’t get from a barista somewhat distracted with trying to figure out what the hell a soy caramel-mint frappe involves.

    • stephen says:

      02:29pm | 15/06/09

      I like to sneer at those who dare to make a fuss over a black ointment that goes in one end and comes out the other.

      “er,garson, a flat white please mate…maaaaaate”

    • Tony says:

      04:03pm | 15/06/09

      LQ thank you. You made the post that I would have if someone else hadn’t.

      As someone who runs a very successful cafe which makes upwards of 3500 coffees a week, I get where everyone is coming from. Mostly, we do exactly what the customer asks for. That’s our position but it’s not always easy because people don’t know what they want.

      Of course, it’s so easy, that everyone who has ever had more than 5 coffees could make a better one if they had a machine….right?

    • JR says:

      03:31am | 16/06/09

      The coffee world is about to change, people.
      Fiona, you won’t have to worry about snobs any more.
      I am in Paris, where Nestle has opened Nespresso shops.
      There they sell what are in essence espresso coffee machines.
      Except you don’t need to be a barista to work them.
      You just pop a little (Nespresso pod, 35 euro cents each) pod - similar to those long-life milk portions you get at motels - into the machine and hit a button.
      Out pours a perfect coffee.
      When the French have had enough of coffee snobbery then you know there really is a problem.
      Must have got up the nose of someone at Nestle, too.
      So they’ve made what will soon be a very big, global business off the back of it.

    • T.C. says:

      08:08am | 16/06/09

      LQ and Tony, customers aren’t asking for their sashimi to be cooked. It’s not rocket science. It’s milk. Put some of the white stuff in the black stuff. If that’s too hard a request to fulfill then maybe pushing trolleys would be a recommended career change.

    • Lin says:

      05:00pm | 16/08/09

      I love coffee. But a few years ago found out I was allergic to dairy! I have soy or oat milk with my coffee. It sucks that sometimes I feel like I need to justify why I order my coffee with soy. Isn’t it good enough that I love coffee? At least I’m not “those” people who do not even like coffee!

    • BK says:

      12:28pm | 05/09/09

      I agree totally with LQ! that is the facts behind the scenes, the reality is however that most cafes serve skim across the board without saying,  they just rip off the full cream customers, some do the reverse. I would hazard a guess those who indulge the customers just cant keep up, which is the reality of giving every customer “what they want”. I respect Bar Italia because they have the guts to be honest! It is amasing that you will pay $3.50 - $4.00 for a factory produced coke that probably has a real cost of .10c that you help yourself to at a servo, and yet in a cafe you feel you can customise your coffee to ridiculous extremes for sometimes as little as $2.50, and still bitch about a price rise.

    • John C says:

      01:06pm | 05/09/09

      if there are “pratts” in this world who want to get wanky about wine then why can’t I be particular about coffee?

    • Bitten says:

      10:22am | 06/09/09

      Coffee makes your mouth taste like arse. Drink something else.

    • cercamon says:

      03:51pm | 20/10/09

      VIVE LE CAFE NOIR !

    • stephen says:

      04:39pm | 20/10/09

      Bitten ; h’mmm, not sure i’ll go there.

    • Ben G says:

      07:15pm | 20/10/09

      Wow….This article has given me a great idea. I’m going to open a cafe in Melbourne, stand out the front giving people the finger and yelling at them, and I’ll STILL be the friendliest cafe owner in town.
      Mind you, we have a coffee place in Perth (Leederville) called “1:30” that prides itself on its terrible service. You get your coffee in a glass without a handle, and you must order it, sit down, check back every now and then to see if it’s made yet (it takes a while), pick it up when it’s ready and burn yourself carrying it to your table. And the coffee frankly is nothing special at all. Still gets a crowd.
      I’m intrigued by the business nous it takes to come up with the idea of hating your customers.

    • Ian says:

      09:15am | 21/10/09

      I suppose CoffeeMate is out of the question then ???

    • Luke says:

      11:31am | 04/11/09

      I challenge anyone to walk a mile in a barista’s shoes?

      500-1000 cups of coffee a day, consistantly with as little varience as possible.

      You wouldnt go to McDonalds and ask for a Zinger burger would you? So dont expect to get served something thats not on the menu. Do your homework and go to the place that most suits you..dont go to a place because it popular just to be seen outside sipping your latte with your pinky in the air.

      Ever wondered why the coffee you made at home out of your $200 sunbeam espresso machine tastes like crap? Because it takes years of experience and practice to develop the skills to be a proper barista thats why..they are not wait staff and they arent just a cafe hand that works the machine. YES there are a lot of rubish coffee makers out there who call them selfs barista but there are some really good ones too.

    • WHR says:

      06:59am | 05/11/09

      People who drink coffee are left wing art type snobs. Hence people who drink coffee are bad.

      Ban coffee.

    • Squigglezz says:

      08:07pm | 15/11/09

      just picked up the usual coffee, burnt, full cream and half a bag of sugar LOL, then proceed to read this, turned bad coffee good…....

    • Helene says:

      01:30am | 21/12/09

      Well, I understand from a business perspective not offering soy or decaf - but people such as myself don’t make wanky requests for the fun of it. There are those of us who can’t tolerate dairy - and I refuse to heed the coffee snobs who maintain that “coffee with milk isn’t real coffee.” It’s a personal choice - millions of people all over the planet can’t all be wrong. Coffee snobbery has certainly gone too far - it’s almost like it’s a competition of whomever can decry such-and-such a place’s coffee as being “crap” before anyone else does. Ah, but of course - it’s Tall Coffee Syndrome!

 

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