If there were an award for the most insensitive and idiotic attempt at commercial gain from the goodwill generated by the Queensland floods, it would surely go to white goods company Fisher&Paykel.

Fisher&Paykel, not so much innovative but silly thinking

The company has been claiming Red Cross like status for dryer sales in the wake of the Queensland floods. In this article/press release headlined “F&P dryer sales soar in wake of devastating floods”.

Bizarrely Fisher&Paykel have attempted not only to link the increase of dryer sales in Queensland last year with the recent disaster, but sought to score points as some kind of socially responsible corporation in the floods’ wake.

“There has been a significant increase in dryer sales across Australia’s Eastern States compared to the same period from the previous year,” F&P national marketing manager, Peter Russell said.

“Despite the dramatic increase in demand, Fisher & Paykel are extremely proud to be able to supply all purchased products within days to those affected by the floods,” Russell said.

The comments were posted on connectedaustralia.com, which describes itself as the “number one news source for the electrical appliance industry offering ‘must read’ email newsletters and a dynamic website” (one can only imagine the bloody electrical appliance website wars that led to this position of market dominance).

National marketing manager Peter Russell concludes by telling us:

“It’s another example of F&P’s commitment to provide complete satisfaction to its customers, especially in times of need.”

What? Are you seriously trying to get away with this?

Just a few days after Australia’s major retailers copped a beating from the public over GST-free online imports, it might be reassuring for them to know that wholesalers appear to be equally clueless as to what kind of rubbish they can sell the public.

50 comments

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    • fairsfair says:

      05:01pm | 10/01/11

      Sorry… I think I might be missing something because I fail to see what the issue is with that. Good on them for being able to keep up their regular service stamdards at this time. In fact, I am looking to buy a dryer this weekend (because it hasn’t stopped raining since November and I am not really coping with it - explains the rise in sales) so this might actually sway my decision if I can’t get one off the showroom floor. Thanks for bringing it to my attention.

      I purchased a roller door at the beginning of December and I rang today to find out its wheareabouts. It has been ordered, and “might” be in the truck that is due 24.01.10. I was then lectured on the advent of the floods (who the hell knew *sarcasm*) and that may mean the truck will be delayed by a MONTH. So you see it takes up to four months to get a new roller door. You see, I find that blatant use of “the Floods” as an excuse for poor service (which everyone will be on to now as that is what always happens) worse than trying to get mileage from it.

      If you find it insensitve and idiotic you must also detest Channel 9.

      Outside of major cities, this is something that is looked at by consumers. I am in a major regional centre and I have some options to shop around. But not being in Melbourne or Sydney or Brisbane I don’t have the option to pitch five seperate good guys against each other and get myself a good price. People more remote than me have less options and it is things like not having to wait four months for a dryer that I want to purchase one Saturday that makes the difference.

      How is it insensitive either? I am sorry, but Floods are part of life in Queensland. Yes they are more severe than usual, but I think your decision to take offence on behalf of others is a bit misguided. The people of Rockhampton will not be looking to put the CEO of F&Ps; head on a stick for this.

    • The Badger says:

      05:41pm | 10/01/11

      Perhaps you missed this bit Fairsfair

      “For the November/December period of 2010, compared to that of 2009, the company has seen an approximate 130% increase in Queensland dryer sales; 100% rise in Victoria dryer sales; and a 52% rise in NSW dryer sales.”

      Seeing as you are in Qld, can you remember when the floods started?
      Now look at the 2 month period.

    • Michael says:

      07:15pm | 10/01/11

      Agree with fairsfair here. I dont see anything untoward from an the F&P article. It merely stats that the period in question saw a significant rise in dryer sales in comparison to the rest of the year and despite the floods managed to keep deliveries on time. If thats what floats their boat then big deal. Nothing to warrant a lash out like this. Other than the article reference was there further info requested to get a balanced view or was it simply easier to have a rant? Mountain out of a mole hill over this one.

    • fairsfair says:

      07:37pm | 10/01/11

      It does cut it a bit fine, but it has been raining like a biarch since November, add that to Cyclone Tasha crossing the coast on Christmas day, merging with the monsoon trough - bingo - floods. This hasn’t come about from just a couple of days of rain at the end of December. It was a good couple of months of ground saturation and then continued heavy downpour. And this started in SEQ before Christmas. Then it went north, now it is going south again. So even though the effects of the floods only became apparent at the end of that period and since that time it has still been raining heavily. People are sick of the crotch of their jocks being wet after five days hanging on the line - they are buying dryers. Just one of the joys of living in the tropics!

      Leo, I think that they are actually quite justified in saying that as like I said, sometimes when you live in regional areas you have to order this kind of purchase and if F&P are still getting their stock delivered despite the floods and wetseason (ie they may be absorbing the airfreight costs in the interim) they have the right to tell potential customers of this. 

      This is the problem - it happened ith Cyclone Larry and Innisfail. It is not just Rocky that is affected peeps. There are heaps of smaller towns that flooded well before Rocky. The highway was cut to the far north well before Rocky. This didn’t only start on Christmas Day.

    • Leah says:

      11:18pm | 10/01/11

      I understand Fairsfair’s point, but I do mostly agree with the original article—good on F&P for maintaining service, but Russell seems to be plugging the fact that people have chosen F&P dryers over other dryers and bragging about their increased sales as opposed to this time last year. That’s a bit pathetic.

      And yes, I live in a northern regional town that is currently lacking certain goods and services due to the floods.

    • Reg says:

      11:15am | 11/01/11

      @fairsfair, I think you might be in my old home town of 42 years and if you are, then you know that every year you’re in for the gray overcast and the clothes mildewing on the clothes-line, but most of the year a dryer is a waste of space. F&P are pushing something that is almost unnecessary except to accommodate the peak periods, but worse, they seek to attach themselves to the generous help organizations.
      Now if they’d off-loaded a bunch of free dryers, say a thousand of so, I’d be quite impressed.  I am also conscious of the media exaggeration factor in the Rocky story as old timers are only too aware. Depot Hill is a flood plain and the un-insurable have a vested interest in community support. Just don’t mention that it happens a couple of times in most years. “Flood of Biblical proportions,” what a laugh.

    • Eno The Wonderdog says:

      05:04pm | 10/01/11

      Leo that’s QUITE a magnificent find - thank you for the laughs..

    • guy lee hanlon says:

      06:01pm | 10/01/11

      the Liberal party can do worse than this

    • The Hervey Bay Galah. says:

      06:43pm | 10/01/11

      guy lee hanlon :  Is that right ?  Well then they will have to be good to beat the Federal Labor offer of $1 million towards the Flood disaster appeal . The money is to be dispersed via the Red Cross to those who desperately need immediate financial aid just to exist .

      Queensland State Labor government also gave a lousy $1 million to the appeal but then of course , the state coffers are empty because of Labors apalling mismanagement and waste.  So much so the the state lost it’s AAA credit rating.

      I suggest you leave the Liberal party alone and concentrate on the lousy Labor government with a load of invective.

    • kerrie o'rourke says:

      07:58pm | 10/01/11

      where is the liberal party’s donation to flood victims???

    • guy lee hanlon says:

      08:24pm | 10/01/11

      nobody attacks Labor Governments except the mass media.
      Its sacrilege! Its unknown!

    • Ben C says:

      10:19am | 11/01/11

      Few points here:

      1. Since when did this become a political article? (I’m looking at you, guy lee hanlon.)

      2. Governments should NEVER be making donations to disaster appeals - this is just a poll-driven popularity stunt. Instead, it should be provided as part of their disaster relief package, with temporary offices set up in affected areas to provide such immediate financial assistance until such time that the area has rebuilt.

    • Reg says:

      11:50am | 11/01/11

      I agree Ben, droughts and floods are part of the environment that carries risk and those at risk need to take their own precautions. Governments plan for rescue packages and the community bears the cost as part of their taxation burden.  We never seem to hear of those who turn away assistance on the grounds that they’ve taken all reasonable precautions based on past experience. F&P equate themselves with the price gougers of old with their $10 or $20 for a loaf of bread for those cut off by the floods.  No-one complains after the event ‘cos no-one is listening.

    • Black ops says:

      06:16pm | 10/01/11

      Not as well as Labor guy, here in Qld up till he lost his last election Joh was planning dams, to help mitigate flooding and control the flow of water when it did flood.  But Mr Goss came into power with his advisor Mr Rudd, who recommended that the construction of dams be halted, since then following Labor governments here in Qld have adhered to the same line.  We have had mostly Labor in government since Goss in Queensland.

    • Conrod says:

      09:41pm | 10/01/11

      Yeah Dams are such a great idea genius. They’ve worked so well for the people of Emerald…..

    • NicoleG says:

      06:39pm | 10/01/11

      Does anyone know if they donated any money? Genuine question here BTW.

    • Oliver Townshend says:

      06:51pm | 10/01/11

      @Blackops - I think we only had to look at the Dam in Brisbane having its Sluice Gates open because it was full to see what a two edged sword a dam can be.  And didn’t the LNP oppose a dam in Queensland, just last year?

    • Peter says:

      07:01pm | 10/01/11

      OK. Next time I see somebody’s house being waterlogged in a flood I’ll recommend they buy a Fisher&Paykel; dryer. I’ll just have to tell them to try and avoid being electrocuted when they turn the bloody thing on.

      Honestly, if that’s how Fisher&Paykel; treat this as a “marketing opportunity” then they have lost me as a potential customer.

    • Janine says:

      08:01pm | 10/01/11

      That’s not at all what the article says, they are simply pointing out the fact that they have increased sales due to the weather…are you blind???  Nowhere have they used it as a marketing opportunity, they are just stating that they are managing to keep on top of orders etc therefore providing excellent service, not taking advantage…

    • Paul says:

      09:31pm | 10/01/11

      @Janine Fisher and Paykel have in the past and will continue into the future to use all forms of marketing “opportunites” in a vain attempt at keeping their brand in people’s minds. Not that its a problem, but knowing that all of the Australian and NZ factories are now gone and the vast majority of F&P products now come from Haier (Chinese manufacturer and 30% owner of F&P) or Thailand (even cheaper labour than China) the quality is at an all time low. They need to keep the brand name flying about because they can no longer use the “quality” angle as that’s just a distant memory now…(not that it ever was quality).
      This particular stretch at a marketing ploy is a little tasteless but nothing out of the ordinary for the F&P marketing department, and I would know having been selling electrical appliances for almost 30 years. However not many F&P sold because I don’t want to deal with irate customers about the poor quality appliance they bought from me, so I tend to steer clear…

    • Neita says:

      07:01pm | 10/01/11

      My husband works in eletrical goods sales and has sold so many dryers in the last 6 weeks it is ridiculous. They can not get hold of stock quick enough, and if F&P have stock and can supply stock good for them, most companies can’t. I haven’t used my dryer for about 2 years and started just this week as the rain has just not let up and I cannot get things dry without it.  Why is this hard to believe.

    • Clinton says:

      07:09pm | 10/01/11

      I see no issue.

    • David says:

      09:23pm | 10/01/11

      Indeed, too much is being read into this statement by F&P. It’s the article writer who’s tried to throw labels on such as “Red Cross of Whiteware”. F&P isn’t making any such claim. Leo pretty much quoted the entire original article. F&P simply said they’ve had dramatically increased demand in wake of the floods, and have been able to keep up the supply. It wasn’t even a major press announcement, just something that someone looking for something to write about managed to dredge up and write their own opinion of. Stawman here. Unfortunately, a number of commenters seem to have fallen for it.

    • Tracey says:

      07:57pm | 10/01/11

      I don’t see the problem. They’re just stating the obvious which is the fact that more rain means more sales of dryers.  It’s not cashing in on a bad situation, stop reading into stuff that isn’t there….good on them for being there and ready to help, I’ve bought countless F&P products and their service is second to none…let’s look for positives rather than pointing out negatives that don’t exist…

    • Elphaba says:

      08:14pm | 10/01/11

      I just bought a new dryer, but it is a Simpson.

      It’s great too!  My old one was on its last legs.  This gets my towels and sheets super fluffy dry very quickly.

      Hee hee.  I love new appliances…

    • Argyle says:

      03:22pm | 12/01/11

      This has to be the best reply yet. Well Elphaba. And guess what, I love new doo dads to!

    • Foss says:

      08:19pm | 10/01/11

      A bad move and poor marketing by this greedy New Zealand based company. They’ve damaged their reputation.

    • Richo says:

      08:22pm | 10/01/11

      Abel rent a car are currently hocking their “Abel Noahs Ark” Deal…...... every car hire donates $2 (TWO) dollars to the flood relief! I was utterly appalled when i recieved their email…..... feral company

    • Confused Fuddy Duddy says:

      09:50pm | 10/01/11

      I can find no referece to “Noahs Ark deals” on their web site, however that is not the point. If you hire a car from Abel the flood relief gets $2.00, don’t hire a car from Abel the flood relief gts $0.00
      So your holier than tou point is?

    • liz says:

      08:22pm | 10/01/11

      Its been raining here for over 3 months people.
      My cothes line isicovered in very wet cobwebs.
      My electricity bill is sky high.
      Thank goodness for my drier.

    • Alicia says:

      10:01pm | 10/01/11

      I don’t really understand why everyone needs to use their dryer. I live in Darwin and we’ve had wet weather for the past week or so and my clothes always dry overnight on a clothes horse under the fan without any issues.

      Perhaps it’s because we only have two people in the household and fairly small loads but I don’t have a dryer and don’t need one.

    • matt says:

      08:31pm | 10/01/11

      Fisher & Paykel would be a defunct company if it wasn’t for Haier…

    • chris says:

      08:51pm | 10/01/11

      The only issue is your power bill.

    • Peter Jones says:

      09:04pm | 10/01/11

      I had a Fisher and Piker whasing machine before the circuit board melted and I dumped the whole thing , they are crap.

    • Reg says:

      11:21am | 11/01/11

      I’ll second that. Along with their washing machines and their fridges and their dish-washers. ...oh…and their service.  They really do need to try.

      If you’re reading Eric, there’s another example of private industry screw-up.

    • Craig says:

      09:37pm | 10/01/11

      I think it’s important to distinguish between opportunistic advertising and and a source of industry news.  I’m sure those within the industry would be interested to read who has been able to supply product and who hasn’t over the last few weeks.  It’s not as though F&P have taken out a full page advertisement in the Courier Mail trying to flog their wares in light of the suffering of others.

      Leo, I think you must’ve got out of the wrong side of bed as I can’t really see anything to get upset about.

    • Jason Barnes says:

      09:46pm | 10/01/11

      So Richo… have you donated more than $2 to the appeal?

    • san leung says:

      09:51pm | 10/01/11

      Mountain out of a molehill. Its a trade magazine thats simply stating the obvious.

    • Geoff S says:

      11:10pm | 10/01/11

      Big overreaction on this one. The source article is on an electrical goods industry website. F&P are stating that they have managed to maintain good customer service even with a massive surge in demand. Good. Customer service sucks in Australia. The bit about the floods and customers in need? Sure. People move back in to their houses, their old appliances are ruined. They need new ones and want to get their lives started again. They don’t want a six week wait. F&P are glad their tip top customer service can make even a little contribution to getting these people moving again. Their proud they aren’t the source of another frustration for these poor people. That’s all.

      F&P are proud that they have managed to keep their customer service up, even in trying times. And you’re cutting them down for it? I think you’ve read the source article entirely wrongly, thinking F&P are claiming some sort of humanitarian credit for providing dryers. And that’s not what they’re saying.

    • Greg says:

      11:17pm | 10/01/11

      I dont see what the issue is here. I’m sure F&P are selling lots of dryers. It has been pissing down here for months and our old dryer is starting to creak under the strain of it all…maybe I’ll even be buying a F&P.

    • Michiglen says:

      11:42pm | 10/01/11

      With all that extra profit, F&P could afford to donate a large number of washers and dryers for community use whilst the rebuilding is underway.

    • Ann Smith says:

      11:49pm | 10/01/11

      Boo to Fisher & Paykel, if they really wish too help flood victims they should be donating dryer free of charge.  I’m sure the company can use the tax break.

    • Bec says:

      09:36am | 11/01/11

      I’m resisting the temptation (and to be frank, the need) to buy a dryer simply because I know I can’t afford to run one. I’m trying to not turn into a smelly hobo by wearing my work clothes a couple of times, but there’s just been no way to dry anything. My lounge looks like a dry cleaners already.

    • Tess says:

      10:38am | 11/01/11

      F&P use the internet to:
      a) talk about their increased dryer sales and ability to keep up with demand in the context of the Qld rains; and
      b) hopefully trigger some kind of emotional response in the reader.

      The Punch uses the internet to:
      a) talk about F&P increasing their dryer sales and being able to keep up with demand in the context of the Qld rains; and
      b) hopefully trigger some kind of emotional response in the reader.

      ‘fraid I don’t see the difference.

    • Bobster says:

      11:42am | 11/01/11

      Now that’s the sort of argument that could only come from within the public relations industry.

    • Tess says:

      01:24pm | 11/01/11

      Bobster, hand-on-heart I’m nothing at all to do with any aspect of the PR industry and my only involvement with F&P has been the purchase of a dishwasher.  My use of numbered sub-clauses should have made it obvious that my career has a more legal flavour.

      That sort of argument can also come from - and very much did in this instance - a cynical media consumer who doesn’t just swallow the bait dangled by opinion columnists. 

      Leo and the PR industry person who wrote the source material for this hyped-up, slow-news-week outrage are just doing their jobs.  Doesn’t mean I have to give either of them the knee-jerk reaction they’re after, or that I can’t point out the bleeding obvious that this is a pretty lame effort to drum up outrage where none is justified.

    • Phil H says:

      01:55pm | 11/01/11

      @ Shanahan “If there were an award for the most insensitive and idiotic attempt at commercial gain from the goodwill generated by the Queensland floods, it would surely go to white goods company Fisher&Paykel;.” 

      I can give you one better than F&P it is called Tony Abbott and the LNP coalition for blatant opportunism to flog a slogan “build dams as possibly one of the most devastating events are unfolding.  Albeit not for commercial gain but certainly ranks higher on the insensitive and idiotic rankings.

    • gra gar says:

      10:03pm | 11/01/11

      Phil H. How right you are. What an abysmal response from Abbott, who probably, because of his brainwashed belief that this is an act from his “merciful god”, is convinced that this is Queensland’s ‘just desserts’.
      How could anyone vote for this dreadful person.
      My heart goes out to those affected by this ‘natural’ disaster, and to all of those relatives and friends of the victims. Let us all, unlike the the ‘Mad Monk’, give our hearts and our minds, and any spare cash we might have, to alleviate their dreadful plight.
      I’m not a christian, I’m a caring person, with no allegiance to any organisation except the reality of life and the consideration of others. Let’s rally to the call of nature and human compassion, and forget the money gatherers of Rome. Contribute locally, and get a receipt.

    • Sooboo says:

      03:54pm | 12/01/11

      How many more ‘clever’ companies are going to profit from the floods.  You would think the folks at Hayman Island would have more class.  They are not only offering a big $50 per booking (rooms sell from around $800 per night) but they are also sticking up the finger and crowing about how the sun is shining in the Whitsundays.  Poor form marketers.  I would like to see some of those Hayman folks in their white shoes filling sandbags or cleaning up the mud in the aftermath.  By the way $50 does not even buy breakfast for two on Hayman.

 

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