F&P award for worst attempt to link company with floods
If there were an award for the most insensitive and idiotic attempt at commercial gain from the goodwill generated by the Queensland floods, it would surely go to white goods company Fisher&Paykel.
The company has been claiming Red Cross like status for dryer sales in the wake of the Queensland floods. In this article/press release headlined “F&P dryer sales soar in wake of devastating floods”.
Bizarrely Fisher&Paykel have attempted not only to link the increase of dryer sales in Queensland last year with the recent disaster, but sought to score points as some kind of socially responsible corporation in the floods’ wake.
“There has been a significant increase in dryer sales across Australia’s Eastern States compared to the same period from the previous year,” F&P national marketing manager, Peter Russell said.
“Despite the dramatic increase in demand, Fisher & Paykel are extremely proud to be able to supply all purchased products within days to those affected by the floods,” Russell said.
The comments were posted on connectedaustralia.com, which describes itself as the “number one news source for the electrical appliance industry offering ‘must read’ email newsletters and a dynamic website” (one can only imagine the bloody electrical appliance website wars that led to this position of market dominance).
National marketing manager Peter Russell concludes by telling us:
“It’s another example of F&P’s commitment to provide complete satisfaction to its customers, especially in times of need.”
What? Are you seriously trying to get away with this?
Just a few days after Australia’s major retailers copped a beating from the public over GST-free online imports, it might be reassuring for them to know that wholesalers appear to be equally clueless as to what kind of rubbish they can sell the public.
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