Fifty shades of crap clichés we should leave in 2012
It’s a New Year - time for a fresh start.
In everyday life and in the news in 2012, a lot of phrases got thrown around that fast became pretty cliche.
Here’s a small list of a few that got up our noses last year.
“Fifty shades” - of everything
Every marketer in the world tried to jump on board the 50 Shades of Grey erotic fiction bandwagon in 2012.
Dymocks built a whole new shelf in their stores for the series (“Steamy Fiction”). Hotels carried on about replacing the Bible with 50 Shades. There was a “50 shades of” headline in every major newspaper (“50 shades of ouch”). If ever there was a sign of how exhausted the phrase was last year, not even the realm of the dad joke was safe from the phenomenon. Dr Karl named his latest book 50 Shades of Grey Matter.
He only gets a pass for it because he’s Dr Karl.
We welcomed the World Wide Web into our lives in the ‘90s, entering a whole new world where we could read about the issues our one-time primary school friends had developed - in real-time! And websites like The Punch sprung into existence.
Early last decade, when talking about technology, then US President George W Bush referred to cyberspace as the “internets”. Yep, as a plural. Ever since people have tried to be funny by calling the net the “Interwebs”. It was kinda funny then, but people still keep on saying it. A Google search of “Interwebs” finds more than 5 million results out there on those internets. God help us when people who say “interwebs” discover memes.
Accountants, they aren’t always the most creative folk. But the chairman of the US Reserve Bank, Ben Bernanke, cleverly dreamt up “fiscal cliff” as a metaphor for a looming economic calamity.
He hoped his phrasing would draw attention to the mixture of spending cuts and tax hikes that were programmed into the US budget to force them to reach a deficit-slashing deal. Otherwise there would (probably) be an economic calamity.
It sure did grab our attention. We’ve been hearing about the “so-called fiscal cliff” for months now. There’s hopeful signs there might not be a cliffhanger ending to this saga. But then again, a “debt ceiling” debate is on the horizon.
YOLO – You Only Live Once. This phrase has lived a lot in its short existence, appearing everywhere from Zac Efron’s wrist to Facebook statuses, caps and singlet.
Earlier this year The Punch explained the philosophy behind it. It’s had its time in the sun.
“Social media storm”
Strangely, the Bureau of Meteorology seems to have missed this crazy outbreak of weather that seems to have occurred on social media last year.
As David Penberthy pointed out on The Punch last year, there’s always someone blowing up at someone on Twitter. Whether it really matters for any of us is another question.
What phrases got up your goat in 2012?
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@mooks83 sophisticated response. Think the kids parents saw it differently
More class from 9's footy show, lampooning a baby that allegedly looks like Sterlo with a pic swiped from Facebook http://t.co/BGoYP6Pn68
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