On a simple buzz-for-bucks basis, booze on sale at the wildly popular Summafieldayze festival is the most expensive drug on the Australian market.
main.jpg)
Single cans of mid-strength Smirnoff vodka and lemonade were going for the ridiculous sum of $10.50; a captive market of 30,000 punters (each shelling out $140 for a ticket) was caught in the net.
For the cost of three or four festival drinks and a couple of phone calls, any half-connected ticketholder could instead score himself a measure of illicit drugs sure to get them far closer to “the happy place” place than a few pre-mixed cans ever could.
This situation puts a new duty of care on festival licensees. Their loyal patrons deserve more than the responsible service of alcohol, they deserve the responsible pricing of alcohol.
Queensland’s Summafieldayze is known interstate as Summadayze or Field Day, all essentially the same annual roadshow co-promoted around the country by Future Entertainment and Fuzzy, with Cross Promotions pitching in to stage the Gold Coast leg.
The simple fact that vodkas are $10.50 and beers are eight bucks a pop is evidence of pretty serious price gouging, particularly as Smirnoff and beermaker Pure Blonde are top-tier sponsors of the event and competing brands are shut out.
But that’s all a side issue. The real double-edged Catch-22 lies at the point where a $10.50 drink overlaps with Australia’s head vs. brick wall drug policy and the music festival demographic.
The cops are hip enough to know that a big portion of the crowd at outdoor parties such as Summafieldayze are either off their heads or intending to get that way.
That’s why police go to the trouble of deploying drug sniffer dogs at these events and patrol the grounds with their eyes peeled for awkward, lingering handshakes.
Summafieldazye is an outdoor dance party advertised online and in the street press to kids, not on the back cover of the Robb Report to fat cats.
Put $10.50 on a drink and you’ve got a perfect storm of cash-poor young punters looking for a good time, legal booze at ridiculously “uncompetitive” prices and illicit options offering more fun for less money… and possibly a fine or criminal record.
The authorities want kids off drugs while allowing the legal alternative to be sold at much higher prices. Clearly there’s a big incompatibility here between the sweetness of the carrot and the sharpness of the stick.
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
RT @popculturechris: Meanwhile, Gotye holds no.1 for a sixth massive week in the US - "that" song has now sold over 4 million copies there.
I like how a tip erodes so only you can use it MT “@paulwiggins: BBC News - Why are fountain pen sales rising? http://t.co/0hk2MRtf”
Recent posts
The latest and greatest
Punch on: Open thread 25/05/2012
Last week, the Friday open thread featured an image of a baby hippo. They’re more attractive than…
Protecting the Barrier Reef is the Fin end of the wedge
When you take on a job like being Environment Minister there’s some hits you can see coming. …
ICB: Is white bread the worst thing since sliced bread?
Welcome to this week’s I Call Bullshit column. It’s a regular column that looks at skulduggery…
Nosebleed Section
choice ringside rantings
From: They must pay for one’s bitter disappointments
Michael S says:
"A teacher at Geelong Grammar had criticised her for using words that were too long, which had left her confused and had made her doubt her ability to write essays. She became ''quite distressed'' when her English marks began to fall." I can sympathise. My scholastic mentors conveyed to me a causal relationship… [read more]From: Welfare for breeders is a bonus for everyone
Change Up! says:
I have no problem paying my taxes. As a single, childless person on a very decent income, I can afford it and not have my life severely altered. Plus I understand that my taxes paying for things like schools, childcare and infrastructure is ultimately a good thing. A better community is better for me… [read more]Gentle jabs to the ribs
They must pay for one’s bitter disappointments
A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more

Most commented