Cookie diets, lemon detox diets, juice fasts, vegan weeks, the master cleanse.

Magazines are full of them, friends bang on about them, and every celebrity worth their size zero britches will happily rave about their benefits.
Is there anything more frustrating, galling, idiotic, and yet somehow tempting than a detox?
After all, it’s a given that after several months of shovelling an ever-increasing volume of guacamole, party pies and warm champagne into ourselves, we’re in desperate need of not only elasticised pants, but a bit of an overhaul.
But rather than say, excluding Cheezels from your day-to-day food pyramid and embracing the occasional spot of exercise (going to the bottle shop does not count), vast swathes of people abandon their better judgement and the capacity for rational thought when they realize their pants don’t fit.
Detoxes, or whatever name you want to call these ridiculously prohibitive, misery-filled regimes, have become a social menace.
Any event this time of year is guaranteed to have a small clique of pious proselytisers ranting about the benefits of dietary masochism.
It’s a lazy, quick fix way of trying to address our slovenly lifestyles and penchant for Kettle Chips.
It has seeped into the public consciousness in recent years that a hellish burst of deprivation can undo your dietary crimes in a matter of days.
As women more frequently, and publicly, reject the notion of the no-carb, no-fat, no-sugar diets once the popular fodder of magazines and office kitchens, a more insidious, and potentially more dangerous, food fad has taken hold.
Now you can label whatever restrictive meal plan you are following as a detox and subsisting only on leafy greens and peppermint tea can be fashionably rationalised as a ‘cleanse’.
The worst perpetrator of all is Gwyneth Paltrow.
In 2009 the actress launched GOOP, her online lifestyle project all about sharing her unique take on the important things: where to stay in Paris (The Ritz); what brand of salt to use (the rare hibiscus-flavoured Majorcan variety); to her tips for balancing career and motherhood (personal trainer, iPad, acupuncture, a weekly blow dry, expert makeup lessons and be happy to run through your ‘call sheet’ on the school run).
Paltrow urges readers to “eliminate white food,” “nourish your inner aspect,” and “police your thoughts”. It’s like a Stella McCartney-clad, vegan cult for the upwardly mobile.
She encourages readers to put themselves on an elimination diet that essentially consists of pureed vegetables and juices and a variety of powders and shakes.
“I will be suffering along with you to kick-start my year a bit lighter,” she cheerfully tells readers.
Life isn’t all sugar-free coconut water and mantras for Paltrow. She is said to have needed medical attention after eleven days drinking lemon water and recently revealed she suffers from bone-thinning disease osteopenia, a condition strongly linked to excessive dieting and over-exercising.
Research has proven that detoxes are waste of time, and like any crash diet, the weight piles right back on once you’re back on solid foods.
No pill, juice, tea or algae is going to fantastically whip you back into shape and no matter if you steadfastly slurp on kale juice for the week. The only thing you are going to lose is your social life.
The entire detox industry, worth hundreds of millions globally, is a farce according to scientists, a marketing monolith not a physiological fix.
We also don’t need to do them because, the liver and kidneys break down and remove, with great efficiency, toxins from the bloodstream.
“Even if you drink an almost lethal dose of alcohol (which I don’t recommend) your liver will clear it in 36 hours,” Sir Colin Berry, Professor Emeritus of Pathology at Queen Mary, University of London told The Times.
Put down the cucumber juice. Glass of wine anyone?
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