There are some things that can’t be measured. Like one vote one value; a government of the people, by the people, for the people. And the audacity, idiocy and hypocrisy of Mark Latham.

The former Labor Leader should face charges for using his platform on 60 Minutes to incite Australians to forgo their democratic right.
In Burma, Nobel Laureate Aung San Suu Kyi is under house arrest, fighting for her people to have a say in their future. In Iran, Neda Agha-Soltan died protesting against the fraudulent election of President Mahmoud Ahmadinejad. The ongoing struggle for democracy across Africa – from Nigeria to Zimbabwe – has claimed millions of lives. Aside from the Eureka Stockade, which some historians consider the birthplace of Australian democracy, we’ve never had to risk our lives for freedom.
When something comes too easily, we tend to take it for granted. Yesterday, talkback radio ran hot with callers boasting about lodging an informal vote. Strangely, some found the idea empowering. “I’ll show those ba#*ards. They won’t get my vote. I’ll let everyone else make the decision for me!” they seemed to be saying.
The kernel of Latham’s argument is that there’s too much spin and not enough substance in this year’s election campaign. But according to Latham’s inner circle, the boy from Green Valley was also put through the spin cycle for the 2004 election campaign.
Remember “Ease the squeeze”? Then there was his Pythonese rejection of a $600 Howard cash handout to families. As Barrie Cassidy wrote for ABC News Online at the time: “In just 48 hours this week, there were some audacious attempts at manipulation, deception and exaggeration. Labor’s argument came down to this. If the coalition gives you money in a lump sum, it’s counterfeit. If Labor gives it to you in fortnightly instalments, it’s real.”
This is not to downplay the postmodern absurdity of a Prime Minister promising to take off her mask halfway through an election campaign.Labor’s spin doctors learned well from the Americans during the hugely successful Obama campaign. But spin has always been a part of politics – and life.
At last month’s International History of Public Relations Conference in the UK, the keynote speaker again posited the theory that the first practitioner of public relations was St Paul, a contemporary of Jesus. For more on the history of spin, take a look at this fascinating essay, The Anatomy of Spin: Causes, Consequences and Cures.
The author argues that, “When spin becomes the currency of the realm, no one should be surprised to find that what is bought is cynicism, apathy, and a jaded and unsatisfactory political discourse”.
The job of an educated electorate – and the media in a democracy – is to scratch the surface to see what’s really on offer. While there are similarities in the major parties’ offering, there are obvious differences in the areas of high-speed broadband, funding for mental health and climate change, to name but a few.
And if you want to lodge a protest vote, what’s wrong with the local independent, green or family first candidate, depending on your political predilection?There are many ironies in Mark Latham’s performance: a former Prime Ministerial candidate telling people not to vote; a self-appointed enemy of spin softening his delivery for a mainstream audience; and a colourful distraction criticising colourful distractions.
Perhaps his unwelcome appearance can serve as a reminder of those values we should be holding dear.
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