Everybody loves to complain when the price of bread, milk, cheese and other household staples creep up.

Mark Knight's take on grocery prices

Like rising interest rates and the price of petrol, increasing food prices provoke anger and frustration among many struggling Australians families.

So it is not surprising that fluctuating food prices are regularly blamed on food and grocery companies and supermarkets.

Food and grocery manufacturing is Australia’s largest manufacturing industry employing 250,000 people, half of whom are regionally based. And 90 per cent of the ingredients used are sourced from Australian agriculture.

It’s a knee-jerk reaction for people to assume that these large food manufacturers are the culprits. Last week even Michael Luscombe from Woolworths blamed manufacturers for price increases.

The worn-out moniker of giant “multinationals” ripping off customers is simply untrue.

Like most industries in the current economic climate, Australia’s food and grocery manufacturing sector is under intense price pressure on a range of fronts.

Pressure on commodity prices is coming from weather extremes like drought and floods and the cost of inputs including packaging, water, transport and energy have all risen significantly over recent years.

Other key price-influencing factors are the low Australian dollar which impacts on commodities normally priced in US dollars.

In large emerging economies, such as China, incomes have grown and, as a result, average meat consumption has more than doubled. As far more grain is required to produce a kilogram of meat than a kilogram of bread or pasta, there has been international upward pressure on grain prices. 

Global demand for industrial use of cereals has also increased by 25% since 2000, predominantly as a result of government subsidies for ethanol production, producing shortages of these crops for food use.  And the rapid urbanisation of the world’s growing population has meant that land use for agriculture has declined, putting further pressure on food production and therefore, prices.

All of these issues come together to produce more upward pressure on food prices than we have seen for many years.

A recent newspaper article in The Daily Telegraph claimed that feeding a Sydney family today has rocketed to about 95 per cent more than 20 years ago.

Of course, this statement neglected to mention that average weekly earnings have also steadily risen over the same period at almost the same rate as the Consumer Price Index (CPI).  The latest ABS figures* show that average total weekly earnings for men and women in Australia has more than doubled over the past 20 years from $434.30 in February 1989 to $916.10 in February 2009.

Even with these current price pressures, food has become progressively more affordable over recent years. Remember when chicken was only for Sunday roasts and special occasions and smoked salmon and camembert were unaffordable luxuries!

At the same time choice and competition on the supermarket shelves has increased dramatically, with ever increasing numbers of convenient and healthy foods available.

There’s nothing to be gained from the blame game on food and grocery inflation.

However there is plenty to gain from maintaining a robust food processing industry in Australia that will help ensure our safe, sustainable and nutritious food supply remains affordable into the future.

Kate Carnell is Chief Executive of the Australian Food and Grocery Council.

*ABS figures sourced from Average Weekly Earnings, Australia (dollars) – Seasonally Adjusted – Feb 2009.

21 comments

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    • dwilson says:

      06:47am | 07/08/09

      Your industry shouldn’t have any problem with transparency of pricing then should it Kate? Apparently it does. Duopolies have never been models for competition or lowest prices

    • David Gillespie says:

      07:48am | 07/08/09

      “Other key price-influencing factors are the low Australian dollar which impacts on commodities normally priced in US dollars.”

      currently at .8437 (highest since Aug 08) .... how high do you want it to be Kate?

    • G says:

      07:58am | 07/08/09

      You talk about upward pressure on prices but how about the duopoly pressure on farmers and producers??  The big 2 supermarkets dictate to their suppliers the price they will pay meaning that the supplier either has to cut the quality, ingredients or portion size otherwise their profit margin is reduced to the point where they are going to go under.  Vive la farmers market!!!

    • David Gillespie says:

      08:05am | 07/08/09

      “In large emerging economies, such as China, incomes have grown and, as a result, average meat consumption has more than doubled. As far more grain is required to produce a kilogram of meat than a kilogram of bread or pasta, there has been international upward pressure on grain prices.”

      In the 1990 market year, 130,089 million metric tons of wheat were used for feed worldwide.  In the 2009 market year, the equivalent number was 110,940 million metric tons. (USDA:ERS)

      That’s a DECREASE of 15% Kate ....

    • Don Clark says:

      08:13am | 07/08/09

      Fluff. Puff.  With the Kate piece, the Maslins piece, and now this PR puffery, The Punch is sinking into a sea of worthless marshmallow as we watch.

      Give us “something with a bit of meat on it.”. As they say.

    • Shopper says:

      08:27am | 07/08/09

      Your kidding! So the big Supermarkets are innocent!Try telling that to the Mums and Dads.

    • Hitchy at work says:

      09:51am | 07/08/09

      BWAHAHAHA, arguably the best comedic writing I have seen in a long time….as a food industry insider, I can assure you that the big 2 supermarkets have ABSOLUTELY no interest in maintaining a ‘robust food processing industry in Australia’, to the contrary, in fact. For all their ‘posturing’ about being ‘fresh Food people’ & supporting Australian farmers & ‘touchy feely’, feel good ads on the telly showing happy farmers frollicking amongest crops….the reality is,  if they all went broke, it would give the supermarkets an excuse to import even more ‘cheap’ goods from countries whose living standards/wage standards are not equal to our own. Do you think the price at the checkout will drop as well?....More profits for the shareholders, which in the end, is the only thing they have any interest in maintaining.

    • Jim says:

      10:05am | 07/08/09

      Don Clark:

      A small sample of recent stories on The Punch and their respective numbers of comments:

      Private equity firms - 0 comments
      Pollution in Beijing - 2 comments
      Human nature and economic bubbles - 2 comments
      Self esteem and the school syllabus - 5 comments

      Kyle S radio - 668 comments
      Radio rape scandal - 447 comments
      Godwin Getch interview - 134 comments
      Frankston and bogans - 309 comments

      I’ll let you draw your own conclusion.

    • iansand says:

      10:15am | 07/08/09

      That was very funny.  I don’t suppose anyone has a graphic showing price rises at the various stages from the farm gate to the supermarket shelves?  I suspect that the biggest rises will be at the later end of the supply chain.

    • johnv_au says:

      10:27am | 07/08/09

      Kate Carnell is Chief Executive of the Australian Food and Grocery Council.

      Kate you are plonker of the month thinking australians would fall for this tripe (by the way how much is your tripe?)

    • DWest says:

      10:31am | 07/08/09

      Good points - when to much spin goes bad. There is some comedy to this and a lesson for voters: Rudd says he can tackle global warming and international terrorism (and his erstwhile underlings Rees and Rann can talk tough on Bikies )but Labor can’t tackle Coles?  Huh? Theres a cartoon for you! Kevin Elev uen I say.

    • pete says:

      10:38am | 07/08/09

      Every day I see an advert from woolworths on tv with their friendly buyer down at the markets telling us that the sky has fallen and for some reason or other they are going to charge us more for fruit or veg.  On the surface, it looks reasonable, but when considered in the light of all the other stories we see on tv about primary producers being screwed by the same company and getting the lowest possible price paid to them under the terms of a contract to supply, which does not allow for price paid fluctuations if the sky does fall.
      All it turns out to be is a handy excuse for woolworths to get away with a price hike and make themselves look like the victim as well

      Kate you were less than forthright when in politics and you do not appear to have changed at all.

    • Gurmesh Singh says:

      11:02am | 07/08/09

      My parents are farmers, and they’re getting LESS for their produce than they were getting the 90’s. 

      I too would be interested to see a graphic which shows the price rising as it moves through the suplpy chain.

      As an example, my parents are getting about 30% of the retail price for their produce.

      If you want the best prices, get in touch with a farmer, make an offer - most would be happy to get a little extra for the effort of shipping direct to you.

    • jonno says:

      11:41am | 07/08/09

      What a load of bollocks. You can go anywhere in Asia and find Australian made products on the shelf for less than the price in Australia.

      The reason our prices are high is due to one thing only: a lack of competition.

    • miles says:

      12:50pm | 07/08/09

      yeah, i too would like to see these pricing ‘facts’ in more detail, across the supply chain
      because of their massive market share they are no longer called to account by the market and its rules of competition - they do need to be called to account however
      transparency in pricing, as in government, is much needed - the fact is these companies are actually running a social service, not a competitive business

    • rohan says:

      02:30pm | 07/08/09

      As the son of a farmer i have watched what the supermarkets have done to food production of food.  We produced Kiwifruit for over 20 years and producing cattle for 10 years.  I have watched the two supermarket chains become so powerful that they have dictated the price of the kiwifruit long before the GFC and all the other ecusses in the article.  i remember the meeting that my parents had to go to where they were told that they will be only buying fruit at theses conditions.  Which would favor be cheaper for them to buy but would reduce the quality of them.  Near the end we were on the phone with them and the agents telling them we can’t produce them at that price,  they said tough luck that is what we will buy them at.  They then suggested we reduce our cost though hireing illegal workers.  In the end the family was making about 5000 dollars profit for about 28 tonnes of kiwifruit.  We pulled the kiwifruit ourt about 3 years ago.  We are now focussing on producing meat for international markets.  Another thing grain has gone up because of ethonal plants in the USA it costs us cattlemen a lot of money to import grain as well.  I won’t go to much more into large corperations who produce fertizers etc putting the prices up when it lookes like it going to be a good farming.

      To say the supermarkets are victems in absurd.  They have been doing it for years.

    • Michael says:

      03:52pm | 07/08/09

      Geee who should I believe, the farmers or someone from “the industry”

      Yeah didn’t win me over lady.

    • Matt. Y says:

      08:10pm | 07/08/09

      “far more grain is required to produce a kilogram of meat than a kilogram of bread or pasta”

      It takes exactly 100kg of grain to produce 9kgs of beef.

      I think its disgusting that we ship grain from 3rd world, starving countries to fatten up animals that we eat.

      Vegetarianism = solution to world hunger.

    • Michael says:

      03:29am | 08/08/09

      The Veggie only lifestyle might suit you fine Matt, but I’ll be damned if I’m giving up meat because a bunch of tribals can’t stop fighting long enough to feed their kids. As for buying their grain, that really does surprise me I thought Australia was a grain exporter rather then importer, guess the drought is getting bad.

    • Charlie says:

      08:31am | 09/08/09

      Is this all The Punch is able to provide? Puff pieces from industry? What a joke.

    • cat says:

      03:46pm | 09/08/09

      Even the Minister for Agriculture, Tony Burke recently suggested that farmers are being treated unfairly as they’re told what they will be paid for their product, regardless of how much it has cost them to produce it. eg dairy farmers in sa getting about 26c per litre, down about 30% on previous lots I think it was. AND apparently to be reduced further!!! I haven’t noticed any reduction in milk,icecream,yoghurt,cheese etc, at the supermarket, in fact I reckon they’ve all gone up. Another farmer (sheep) related his story of selling sheep @ $35 each whole. Yet there are cuts of lamb that are extremeny expensive ($18+/kg). So, where’s the money going?

 

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