Earlier this week journalist Maria Moscaritolo took aim at the Winemakers’ Federation of Australia because, in a submission to a Government inquiry, they repeated concerns that women might abort their babies if made to feel guilty about drinking while pregnant. Here, the WFA says that was just one point in a 21-page report. Punch. Counterpunch. You decide.

Photo: News.com.au

Maria Moscaritolo appears to be guilty of the same journalistic shortcut as one of her colleagues at The Advertiser the previous day. 

They both based an article – or in Maria’s case a scathing condemnation – around one quote lifted from a long document (the old “taken out of context” argument I know, but in this case true) and in Maria’s words, a “daft and self-serving claim” when the claim is not ours.

While not backing away from the arguments we made in the Winemakers’ Federation of Australia submission to the Parliamentary Inquiry into Foetal Alcohol, had it been read in full, they would have noted that the issue we raised about pregnancy warning labels affecting decisions by expectant mothers reflects concerns and evidence presented by such sources as the Royal Australian College of Obstetricians & Gynaecologists, the National Health & Medical Research Council, the Ministerial Council on Drug Strategy, and researchers published in the British Medical Journal and by the Public Health Agency in Canada.

They would also have noticed that this is one small section of a detailed 21-page submission in which we reflect a broad range of research around the issue of FASD and alcohol consumption in general. Perhaps evaluating that research might have made a good story – albeit a trickier one to write. 

As we state in the submission, “WFA supports the current NHMRC advice that if women are pregnant, breastfeeding or intending to conceive, then not drinking is the safest option”. We also openly encourage winemakers to voluntarily use the “pregnant woman” logo and are working with Government to improve the roll-out of this and other consumer information messages.

What we reject are the increasingly shrill cries for more and more cigarette-style warnings on alcohol products, when all the evidence suggests they don’t work or reflect the complex nature of alcohol consumption being beneficial when consumed in moderation (with some notable exceptions such as expectant mothers). Both the World Health Organisation and leading anti-alcohol researchers in Australia commissioned by the Food Standards Authority have shown that warning labels don’t change behaviour.

I know this next statement will bring howls of derision from our critics, but winemakers do care about FASD and the other consequences of inappropriate alcohol use, and regularly commit to support genuine, evidence-based initiatives that will attempt to address the social problem of alcohol abuse.

Unfortunately, initiatives funded by alcohol producers – notably the campaigns run by DrinkWise – invariably get dismissed as tainted or just more industry spin. That would make a good story too.

This is one of a number of initiatives we have undertaken that are designed to provide the information that consumers need to make informed choices. This includes supporting a common and visible “standard drinks” graphic on wine containers, a special information panel on wine casks, and supporting cellar-doors to have information on wine and health available to their customers.

We also remain committed to informing the consumer about the concept of a standard drink and how this links to the National Guidelines for Alcohol Consumption. Industry was promised a significant awareness raising campaign to coincide with the adoption of standard drink information on alcohol beverages but unfortunately this was never delivered.

Obviously industry can’t be expected to do everything in this space and we are keen to see greater Government investment and public health partnership to these voluntary initiatives to deliver a lasting change in the fight against FASD and to improve consumer’s understanding of standard drinks and the healthy drinking guidelines.

But that means we all have our part to play. To be successful we need open and honest analysis and reporting of alcohol and health policy options so that true evidence-based solutions are achieved.

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23 comments

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    • Philip says:

      07:07am | 20/04/12

      it may not change peoples behaviour but at the same time its an excellent way to say that we told you so.

    • subotic is big peoples says:

      08:17am | 20/04/12

      I’m going to drink. Mrs subotic is going to drink. And a warning label will not change our drinking habits one iota.

      We all make choices in life. We all ignore the “warning signs”. And we all live with consequence.

      Thank god we’s all big peoples on the Punch, rite?

    • Max Power says:

      10:00am | 20/04/12

      The left’s method of operations;

      1. Educate (Labels and plain packaging)
      2. Modify Behaviour (Increased Taxes)
      3. Restrict (New laws regulating when, where or how much)
      4. Ban (We know what is best for you)

    • nihonin says:

      02:40pm | 20/04/12

      Look out sub, if Tell It Like It Is, reads this you’ll cop the rhetorical speech finished with the condescending hmmmmmm…...lol

    • NO Brainer says:

      01:21pm | 03/07/12

      I like the ‘cake and eat it too’ approach of the anti-warning brigade. For example Drinkwise fundamental platform for ‘making a change in consumption habits’ is ‘EDUCATION’ because and I’m now quoting one of their past executives… ‘Legislation doesn’t work’. But now, we’re hearing, albeit subtlety, education doesn’t work!  Staggering assumptions, based on ‘some research’ somewhere. We know empirically that education and legislation together most definitely modify behaviour, just look at the QUIT campaign…which by the way has a clear ‘prohibition’ agenda…which we are also told by the purveyors of permissive spin, doesn’t work either… Amazing!

    • Craig says:

      07:40am | 20/04/12

      If the wine lobby were serious about protecting Australians against the dangers of alcohol - the drug causing the largest number of deaths in Australia each year behind tobacco - they would point out that there is no safe level of alcohol use and that their members profiteer from short-term human happiness and long-term human sorrow.

    • redvixen says:

      08:38am | 20/04/12

      @ Craig - I think you’ll find that there is evidence that certain types of alcohol (e.g. red wine) do have benefits if consumed in moderation.

    • Steve says:

      08:57am | 20/04/12

      There is no ‘safe’ level of aspirin use either, Craig.  Or travel - by any means, including walking. Should we ban everything in order to have a perfectly safe existence?

      Nobody puts a gun to anyone’s head and says’ Drink or else”  Drinkers make their own choices based on what they see and know for themselves about alcohol.  Like it’s pleasurable and lots of fun.

    • Shane* says:

      09:34am | 20/04/12

      RedVixen, there is some benefit to resveretrol, which can be found in red wine, but unfortunately that benefit has been vastly overstated by people like Andrew from the Australian Winemakers Foundation.

      Rather than take the word of the Australian Winemakers Foundation, I choose to take the word of the Australian HEART Foundation, who came out last year and said that they no longer support drinking red wine for any cardiac benefit.

      Not to mention, on balance, the other damage it does in terms of weight gain, cancer, liver and kidney disease etc….

      Don’t get me wrong, I still love a drink. But lets not kid ourselves or live in denial. The research clearly shows a net negative health impact from alcohol consumption. I prefer to make an informed decision (to continue drinking) than to believe that my drink of choice is somehow different to all other booze.

    • Steve says:

      10:10am | 20/04/12

      @Shane*

      Would that Heart Foundation be the same Heart Foundation that is a member of the National Alliance for Action on Alcohol?

      And it is a pity that plenty of other, more credible organisations acknowledge the mild protective effects of moderate consumption.  Such as the US Dietary Guidelines 2010.

      Don’t take my word for it - let Google be your friend.

    • Bev says:

      09:03am | 20/04/12

      How was it put yesterday.  THE NOBLE LIE.  We really should look at the forest and not the trees.  The nanny state is the embodyment of this expression.  Somebody perceives there is a problem or has a barrow to push (it does not have to be large). There is a build up and one or two extreme cases are trotted out to show there is a bad problem (for a small number of individuals).  There is a consultancy/inquiry which in many cases is meaningless since a course of action has all ready been decided.  A cure? is announced with much fanfare and blanishments that it’s for your own good.  This is usually the first step. Over time the screws are tightened(boiling the frog) until suddenly people wake up and find that another one of their freedoms has disappeared forever.  In this case I would suggest that the absolute majority of women are responsible and their is a vanishing small percentage who are not.  This measure will be ignored by those few so will do little to sove the problem.  It will however allow over time a ramp up of control. Each step being justified by the fact that the problem has not gone away so more control is needed.  I do not know what percentage of taxpayer money is expended on these nanny state measures or how much it bogs down business with red tape and loss of profit but it is an ever increasing drain on resources which could be better spent elsewhere or left in people pockets.

    • lisadp says:

      02:50pm | 23/04/12

      Yet if it was your mentally ill child or sibling abusing cigarettes, alcohol or other drugs then suddenly you are grateful for the nanny who thinks for that person at least.

      Not everyone is capable of making appropriate choices. Let’s be honest about this. So yes there’s a balance to be struck. Merely adding a warning or removing the branding does not take away the smart/informed person’s ability to make a choice. But it does act as an disincentive for anyone—informed or not—to abuse it.

    • Shane* says:

      09:45am | 20/04/12

      As I mention above, but it’s worth repeating Andrew…

      It’s about making informed decisions.
      How many people know alcohol (any type) causes multiple types of cancer, not just liver cancer?
      How many women understand the significantly increased breast cancer risk from anything above light drinking levels?
      How many people can see through your ‘wine is healthy alternative to beer’ spin and know that no major health group (including the National Heart Foundation) support red wine consumption for health?

      I would rather know these things and continue to have a glass or two than NOT know them, and be told by my oncologist or specialist years down the track.

    • Bev says:

      11:23am | 20/04/12

      Do are such measures leading to informed decisions?  The case is almost always overstated and the measures are generally like using a sledge mammer to break a nut.  Seems to me it’s more about control than inform.

    • Meph says:

      11:28am | 20/04/12

      @Shane*

      Life is a sexually transmitted disease with a 100% mortality rate.

      Now that we have that out of the way, its worth pointing out that the simple act of breathing oxygen introduces free radicals into your body, and can lead to a number of strange types of cancer. Sunlight on aluminium produces occasional gamma rays which are known to cause cell mutations leading to cancer. Polyunsaturated margarine contains known carcinogens, while butter can lead to heart disease.

      Damn near everything on this planet can kill you, and in some truly brutal and slowly agonising ways. Far better to put money into education (which you appear to support by reading between the lines) rather than supporting a cigarette style warning label that study has indicated to be ineffective in relation to alcohol.

    • Steve says:

      11:43am | 20/04/12

      Shane*

      Told what?  That your past wine or beer consumption added to your risk of developing cancer, and might have been a contributing factor. 

      Your oncologist or specialist will also tell you that it very well could be genetic, or some other unidentified chemical exposure, or a common infection such as HPV.

    • adam says:

      11:41am | 20/04/12

      ‘I allus has wan at eleven, it’s a habit that’s got to be done. Cos if I don’t have wan at eleven, I allus has eleven at one’

    • subotic says:

      12:06pm | 20/04/12

      Mrs subotic is from the good ol’ US of A.

      We like a drink. So, we go out for dinner in the US, order a drink inside the restaurant, and lo & behold, the 16 year old waiter cards me for ID. I’m good lookin, but there’s no way on god’s green earth I look under 21. But I’m happy to roll, and we’re on our way. 3 seconds out of our time, but the law enforcement peoples is happy.

      We rock on over to Walmart one morning. Bit of retail & grocery therapy. Oh look, they sell bottles of Johnny Walker Black Label for under $25 in a grocery store, think I’ll grab me some of those. Hit the check-out and 17 year old Ms Check-out Chick cards my ass again. Another 3 seconds, but we are keeping the kids honest.

      Does the USA Mid-West have an underage drinking problem? Uh huh. They do. But it’s a hell of a lot less than here for the simple fact they ID the shit out of everyone. You can be 103 and they will still ask your ass for ID. No exemptions. Then charge you under $25 for a bottle that sells here for over $40. And keep it out of the hands of kids from a store front perspective.

      ID everyone. Charge less. Win-Win.

      You just can’t beat common sense, can you? I’m looking at you, Australia…

    • Fiddler says:

      12:27pm | 20/04/12

      more accurately there is a much stronger level of law enforcement on things such as public drunkeness, supplying alcohol to minors etc than there is here.

    • adam says:

      12:33pm | 20/04/12

      we beat common sense in Australia years age sub, we’ve moved on to bludgeoning personal responsibility now

    • Good Grief says:

      12:47pm | 20/04/12

      @subotic

      Well, we are living in the “lucky country”. You know the country where no matter how many poor decisions we make, we can always rely on the exploitation of our natural resources to maintain our economy and welfare. And where we can behave poorly and later blame the government for not protecting us from ourselves

    • Inky says:

      03:55pm | 20/04/12

      The main problem I see with this entry, is you’re implying alcohol is the only thing we get charged through the nose for. I import most of my electronics, and it’s not just because I don’t pay GST on them that it’s cheaper. Even with shipping costs.

      IDing everyone could work though. It’d certainly make rookie bartenders more likely to ID check, because as it is a lot of them are worried they’ll insult someone by asking for their ID. If everyone gets asked, it stops being a concern that you might be seen to be specifically targetting someone.

      I did a bartending job at the Melbourne Cup year before last and we did a similar thing there. To order drinks from the bar, you *must* have gone to the proof of age tent and gotten a wrist band. Even if you were clearly over 18. Even if you were grey on top. Most of them took it in good humour, but it is a fairly alien concept down here.

    • Emma2 says:

      09:43am | 21/04/12

      So… You quote from two journal articles and a smattering of other random sources and somehow have an argument. Hardly sounds academic to me. What critical appraisal tool did you use to determine the strength and validity of your journal articles? Or did you just pick out the bits that sounded good based on poorly constructed studies? You and your organisation need to stop pulling the wool over people’s eyes. Kinda reminds me of the movie “thank you for smoking”.

 

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