Cotton On thinks child abuse is funny: meet Lincoln
As the 8000-plus readers of Mia Freedman’s Twitter feed will already know, the clothing company, “Cotton On” has launched a new range of baby suits and T-shirts, bearing the amusing
slogan: “They Shake Me.’’
Trouble is, all the babies in the ads for the “They Shake Me” range are bright and happy and smiling at the camera.
Surely, if Cotton On is going to make light of child abuse, they should use a real-life victim of child abuse to model the clothes?
I have the perfect candidate. In late July, the Australian newspaper published a story about a little boy called Lincoln.
He is 18 months old, and lives permanently in the Children’s Hospital in Sydney.
Lincoln can stand in a frame, and when his nurses go to feed him with a bottle, he’ll sometimes reach out and touch their hands.
But Lincoln is blind and partly deaf, and he won’t ever walk, and there are times when he can’t stop crying.
Pediatricians at the hospital believe Lincoln was shaken as baby. He was taken to the emergency ward at the age of two months, with a bulging skull and twitching limbs, and he’s been there ever since.
Staff at the hospital would be happy to keep Lincoln forever, saying he has grown into a “delightful little boy” but the real goal is to find him a family.
They hope there will be a nice couple out there, who could meet Lincoln in the hospital, get to know him and learn about his special needs, and eventually take him home.
But that’s not really exploiting Lincoln’s commercial potential, is it? He would be the perfect ambassador for Cotton On’s new baby range.
“They Shake Me!” No, it’s really too perfect.
I called Cotton On in Melbourne this morning, to ask whether they’d consider a real victim of child abuse in the ads for their oh-so-funny new clothes, but apparently, their media person is in meetings all day, and they have no statement to make.
You, however, can contact Cotton On at @cottonon, on Twitter.
Read all about it
Up to the minute Twitter chatter
The latest and greatest
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…