Julia Gillard appears to have decided that conflict, for all its bad press, can be a great source of political strength.

Like Russell Crowe’s Gladiator screaming to the crowd in the Colosseum “Are you not entertained?”, Gillard is frustrated but aware that the only way to capture the electorate now is with a display of brute political force.
Combined with a negative attack plan on the Opposition leader, she plans to take it up to Tony Abbott by challenging him to another debate. We also know that this challenge is slightly disingenuous, but more about that in a moment.
Last night she told Today Tonight that it would be “game on” for round two:
“I would be happy to be in it, I want it to be about the economy,’’ she told the Seven Network.
“That’s at the centre of this campaign: jobs, cost of living, the investments we need to make for the future…I’d be happy to debate Mr Abbott on the economy.
“[Former treasurer] Peter Costello reckons he’s bored by it so it will be an interesting debate.’’
In accepting another debate Gillard is recognising that her message, controlled by the campaign “playbook” thus far, is simply not getting out the way it needs to and is being overshadowed by damaging internal leaking.
Accepting only one would have been consistent with the stage managed campaign that Gillard has apparently rejected. Debates do tend to favour challengers, and given Abbott’s good performance in what was supposed to the only debate, another debate definitely is a risk for Gillard.
But it does say something about our expectations of political campaigns that the Prime Minister accepting another debate with the Opposition leader is considered bold.
For starters, after the last election there was an agreement between both major parties and the National Press Club that there be three debates. After disagreements over the format of the debates with Rudd the deal fell through. Since becoming Prime Minister Gillard has made no attempt honour the original deal.
Secondly, it’s the same day as the Liberal campaign launch, so it’s unclear whether Abbott will be able to make it. Last night he put out a statement that said he’d always been happy with three debates, and won’t be changing his schedule now for Gillard’s “faceless men.” He didn’t rule it out completely though, and I’m sure he could find time in his schedule if he really wants to debate the PM.
Gillard is also limiting the terms of the debate to the economy, and you can expect to hear the line about Abbott finding economics boring hammered home at a rate of moving forward.
The Prime Minister’s odd change of tack was exposed well on ABC Radio yesterday by Richard Glover, who asked the logical question about who we’ve been dealing with up to this point if not the real Gillard?
Glover: Okay, you accept that up to this point you have allowed yourself to be controlled.
PM: Look, I accept that up to this point I’ve gone with the standard campaign model, which is you go out for a press conference and an event each day and the whole focus is to try and make sure there are no gaffes, no problems, very risk averse. My style is to play my own game, to be out there, taking a few risks, being passionate about it.
Glover: Hang on, your style is obviously not to play a few risks if you’ve managed to be controlled thus far.
PM: Look, I have decided to chuck away the rule book that comes with modern political campaigning, yes.
Glover: You’re admitting to me that someone’s had you under the thumb up til now?
PM: Oh look, what I’m saying to you is that I’ve adopted so far the campaigning style that is the orthodoxy in modern politics. What I’ve said during the campaign are things I believe in. No-one can make words come out of my mouth. But for the future, what I want to do is be out there, very visibly, day after day, making myself available, talking to the Australian people, that’s a change of style.
Michelle Grattan in The Age makes a similar, and is, by Grattan’s usually measured standards, extremely critical of Gillard’s move:
“Clearly Gillard and the Labor campaigners are panicking in the face of the polls (both Nielsen and Newspoll) showing the government staring defeat in the face. But to announce her change of tactics so dramatically puts that panic on far too obvious display,” Grattan writes.
The Daily Telegraph’s Simon Benson compares Gillard’s tactics with those of the NSW Premier Kristina Keneally, in trying to distance herself from the NSW Labor machine:
“But the more subtle influence involves the machine men who helped ruin NSW. They are the very same people who helped bring down Kevin Rudd and install Gillard and are now running her campaign - or were until yesterday. Gillard’s claim that the sort of risk averse, policy deprived campaign orthodoxy that has been an abysmal failure for Federal Labor’s campaign so far is a direct swipe at those very people.”
This tactic to halt sliding opinion polls is either crazy brave or just old fashioned crazy. I’m beginning to side with the latter.
The tactic reminds me of a football team that, having almost given up on making the finals, sacks the coach and says they will now rely on the “passion and pride in the jersey to get over the line”. This is inevitably followed up by thrashings and fights that make the former coach look highly competent.
Still, if Gillard is going to start bashing up Tony she best arm herself with something to hit him around the head with, and yesterday’s announcement on education can do that. As The Australian reports today, her plan to give principals more power over their schools and parents family payments for children over 16 and still in schoo, is worth over $1 billion and bound to be popular with parents of high school kids.
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