The Melbourne Spring Fashion Festival is now in full swing. In a few days it will coincide with the start of the National Body Image and Eating Disorder Awareness week.

The fashion industry has always come under fire for its use of super-skinny models, raising issues about healthy body images. In Australia, 45 per cent of women and 23 per cent of men in a healthy weight range believe they are overweight. Being in a healthy weight range doesn’t make your image perception healthy.
But this argument isn’t new. And overtime little has been done to correct these issues. We have heard the calls to ban skinny models from the world’s fashion runways, but they are still walking down the catwalk.
And the super-skinnies are far from out of fashion. Nevertheless, we’re seeing a new body image slowly being pushed into society by some manufacturing companies, retail outlets and some government-funded health promotion bodies.
Earlier this month, for example, underwear company Berlei introduced plus-size mannequins into the mainstream retail market.
The introduction of plus-size mannequins has been applauded by industry groups and the general public. However, this may be a slippery slope. Just because these dummies reflect the size of our population, doesn’t mean it is healthy.
These mannequins are supposed represent the woman of today. Apparently the woman of today is a curvy size 16.
Australian Bureau of Statistics figures from 1995 — the latest years for which figures are available — show that the average Australian woman is in the overweight category as measured by Body Mass Index (BMI) guidelines.
In the 15 years since the ABS survey was taken, Australia’s obesity epidemic has only worsened. In 2004-5 almost half of the adult Australian population was considered overweight or obese.
The World Health Organisation predicts that 75.7 per cent of males and 66.5 per cent of females in Australia will be overweight and almost one-third of adults will be obese by the end of this year.
The fashion industry has borne the brunt of much criticism for promoting unhealthy and unrealistic body shpaes. However, some sections of the industry are pushing a new type of unhealthy image into the spotlight.
There is no doubt that images of super-skinny models strutting down the fashion runways promote unhealthy dietary and lifestyle habits.
At the same time, it is vital that in our attempts to re-balance the scales, we don’t rush to the opposite extreme and normalise overweight and obesity as legitimate lifestyle choices. In the midst of an ongoing obesity epidemic we should continue to raise awareness about the health risks associated with being overweight and obese.
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