What happened
Sheen, the son of the excellent Martin and the star of a crap blockbuster TV show, destroyed his immediate career in a drug-, women- and media-fuelled tizzy of spectacular proportions.

There were signs that Sheen’s life was starting to careen out of control in January when he went to rehab after a series of public shenanigans. Two and a Half Men was put on hiatus.

But the kerfuffle didn’t really get started until Sheen called up a US radio show to tell the world just what he thought of Two and a Half Men and its producers. He declared the TV show was: “A pukefest that everyone worships” (right on, Charlie) run by an “AA Nazi” and “blatant hypocrite”. Producers, who were sick of Sheen’s issues and his partying, ended production.

This was only the beginning of a Sheen media blitz, though. The guy was getting paid $1.8 million an episode at that stage and as far as he was concerned, he was living THE life. In interview after interview, Sheen explained how he was “winning” at life - despite losing his job and having his kids taken off him.

What happened next
Charlie Sheen went viral. His interviews were broadcast on TV and mashed up into YouTube clips that scored millions of hits. Sheen took to Twitter to spread his message and had a million following him in 24 hours. He kept on feeding this multipronged media beast with his nonsense phrases like “winning” and “tigerblood”.

It was out of control, an eruption of pop culture as huge as Iceland’s Eyjafjallajokull volcano’s last year, grounding all discussion of more important things.

When asked about his drug habits in one interview, Sheen said: “I am on a drug, it’s called Charlie Sheen”. Plenty of us – the media and your average, social-media savvy Joe - found we were addicted too.

What we learned
Charlie Sheen’s “winning” epitomised everything that’s wrong with our celebrity- and wealth-obsessed culture.

When it was pointed out that many were asking how he could be “winning” when he’d lost his TV show and his family, Sheen said: “They can say that but what kinda car are they driving? What kinda girls are they taking home?”

He then confirmed: “Yeah, I said girls”.

In other words: I’ve got all of these great things and you don’t, aren’t I great?

There’s nothing wrong with idolising Sheen’s hedonistic lifestyle. Everyone likes to cut loose every now and then.

But what was really disgusting about Charlie Sheen was the his “ner ner ner ner ner I have cool stuff and you don’t” attitude.

What we learned from the Sheenplosion was very similar to what we learned from the recent Kyle Sandilands saga.

If you’re a defiant, selfish arsehole, this world is for you. Millions will think you’re getting it right every step of the way, no matter how much you carry on like a pork chop.

Those same millions will then follow you on Twitter.

How The Punch covered it

Joe Hildebrand noticed some stark similarities between Sheen and another of this year’s flashiest dressers:

Sheen and Gaddafi are not genuinely comparable, anymore than you can compare Al Qaeda with a Hollywood divorce. One causes the bloody and callous destruction of innocent lives and the other’s just a terrorist organisation.

Soon after though, the world had run out of Charlie Sheen jokes, reported Jason Tin. And it was all the fault of social media:

[On Twitter], a joke moves a long a conveyor belt where it is quality tested by millions of workers and either discarded or elevated to premium status.

And our man in the US, Paul Toohey, explored whether Sheen’s success had totally transformed the nature of celebrity. Is true stardom just for the extreme, unapologetic partygoers or the world?

Or is there still a place for people with talent?

Most commented

26 comments

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    • jay-ded says:

      07:18am | 15/12/11

      Come on Daniel, how can you compare Sandilands and Sheen?  At least Sheen had a little talent in the day.  Sandilands is just a wannabe - a no name puff fish.

    • Rick of the Dustbowl says:

      09:33am | 15/12/11

      Destroyed his career with drugs and women…..........what a way to go!

    • Tubesteak says:

      07:53am | 15/12/11

      You sound like the type opf jealous loser desperately trying to justify his mediocrity when it is exposed by someone with far superior talent, drive, ambition and success.

      The Charlie Sheen thing was awesome. A great load of fun to watch and cheer him on. It’s his life and he doesn’t need to explain or justify himself to anyone, especially you or I.

      Two and a Half Men should be used to educate young boys and men on how to live. Live like Charlie Harper and don’t become Allan Harper or Ray Romano by making the mistake of buying the cow. That is winning.

    • SpagBol says:

      10:30am | 15/12/11

      @Tubesteak, your assessment of the situation is as winning as Charlie Sheen. And you’ve proven the author’s point brilliantly. Bravo.

      Also, as the cow has a choice in who “buys” it, I doubt you’d have any luck getting to that stage anyway, champ.

    • bec says:

      10:48am | 15/12/11

      Likewise, ladies. We no longer have to buy the pig to get the sausage.

    • bec says:

      12:45pm | 15/12/11

      Wow, RyaN, they interviewed a bunch of douchebros at a university in Utah and that’s representative of *all* dudes?

      Speak to younger generations and plenty will admit the opposite - even to their male friends.

    • Warwick says:

      08:20am | 15/12/11

      Hey Dan, two and a half men was pretty good. If you’re a lefty, super-moralistic, anti-American then I can see why you wouldn’t like it. If you’re a super chauvanist Aussie then I can see you might like garbage like The Slap, stuffed as it is with irrelevant and ugly pseudo - sexual encounters.

      And Sheen went off the rails. Jesus, man, can’t you get a grip on your schadenfreude? I liked the show, but I wasn’t anywhere near as obsessed, either with the show or Sheen, as you are.

    • Paul says:

      08:25am | 15/12/11

      “Charlie Sheen’s “winning” epitomised everything that’s wrong with our celebrity- and wealth-obsessed culture.”

      Um, I hate to break this to you Daniel, but you are describing American celebrity culture, not “our celebrity-and wealth-obsessed culture”.  Though you seem to fit American references and slang into each and every one of your posts, hopefully, one day, you will realise that you actually live down under.

    • dancan says:

      10:08am | 15/12/11

      It’s hard to tell the difference nowadays

    • rabbit says:

      10:31am | 15/12/11

      LOL, because everyone in Australia is so, so, SO different than the people in North America.  Oh wait,  they tend to wear shoes and shirts over there…

    • Paul says:

      11:05am | 15/12/11

      @ rabbit

      Funny you mention it, seems the Yanks are very different when we talk about what we don’t want- guns, weight, and stupidity and all those stereotypes - but when we want to appropriate their music/fashion/slang i.e. their culture, we aren’t that different.

    • rabbit says:

      11:31am | 15/12/11

      @ Paul - I certainly wish it was different.  I find it so irritating, that people will “hate America/Americans” all while embracing so much of the culture.  I seem to get very defensive of them (to a certain degree), now that I live overseas in Australia.. I never would have thought that would be the case as I too, tend to carry that same attitude.

    • Alf says:

      08:37am | 15/12/11

      Sheen is ‘living the dream’. Sure….it will all end in tears one day, but still bloody funny to watch. His ‘reality’ show is every bit as good as Two and a Half Men.

    • subotic says:

      08:43am | 15/12/11

      I wish Charlie Sheen was “on the drug that killed River Pheonix”.

      Holy crap, a TISM reference in a Punch post.

      Too progressive for Australians?

    • Trevor says:

      09:33am | 15/12/11

      Remember that you are always 5 yards from a fuckwit and that Life Kills!

    • Rick says:

      09:39am | 15/12/11

      Killed who?

    • Mahhrat says:

      09:20am | 15/12/11

      The thing I liked about the whole thing - unless I’ve totally missed it - is Charlie seems completely not about to “Apologise” for his behaviour.

      And I hope he doesn’t.

      He might come to regret some of his more outlandish behaviour, but I hope he never feels the need to apologise for it.

      I mean, seriously, the guy is rich, good looking, talented (I’m not referring to acting, I’m referring to his talent for being famous), and is doing exactly what he wants, when he wants.

      There is only one measure of success - happiness.  If he is happy living his life, then he is indeed “winning”.

      You do what you do, Charlie.

    • SimonFromLakemba says:

      01:32pm | 15/12/11

      Too true, I dont agree with drug taking and that whole she-bang when he has kids. But the chicks and boozing and money, how can you not give him a high 5!

    • RyaN says:

      09:32am | 15/12/11

      And there are still journalists that haven’t figured that “winning” means trolling the media.

    • amy says:

      10:51am | 15/12/11

      he may end up dead in a hotel room one day…

      ...and thats probably what he would want..but I wont be mourning or saying nice things when he does

    • Old Chook says:

      11:04am | 15/12/11

      Who cares what he does with he’s life or he’s money, it dosen’t effect me or anyone, only the Sheen family itself.

    • the labor landslide says:

      01:17pm | 15/12/11

      Lets hope Mr Sheen can coach the Tigers to the 2012 NRL Premiership even with two and a half men!
      With two and a half men, You are a wonder mr sheen as you keep all surfaces spotless and sparkling clean.
      In 2011 , with Two and a Half nen, Mr Sheen kept the Tigers spotless and sparkling clean, You are a wonder mr Sheen.
      in 2011,  with two and a half men, Mr Sheen coached Australia Rugby League to Four Nations Trophy

    • the labor landslide says:

      01:26pm | 15/12/11

      Sorry! I only watch the work of Tim Sheen and not the work of Charles Sheen.

    • the_pseudonym says:

      04:22pm | 15/12/11

      I thought the works of Mr Sheen would be more to your tastes.  Go on admit it, you now have the song ear worming you.

    • NESLIHAN KUROSAWA says:

      09:25pm | 15/12/11

      Hi Daniel,

      At the end of the day, it all only goes to show the true face & actual reality of the human condition!!  We can all claim to be be very strong but also very weak at the same time!  And we all make mistakes and Mr Charlie Sheen may have made some major mistakes in his career & personal life.  But personally speaking, seeing   other people’s weaknesses as a tool & putting them down constantly , just seems a bit shallow & a bit distasteful.

      But I still want to say that he was charming & talented, but what a total loss to his family & self inflicted damage done to his reputation!!  That is life & not much you can do about your past. Lets all see if we can all see some improvements about the future.  And I also wanted to say that Mr Charlie Sheen comes from very good family background.  Most definitely I have the highest respect for his father Mr Martin Sheen as an actor & human being.

      However I have always wondered the reasons why?  When you are successful & at top of your career in life every wants to be your friend?? But somehow when you lose your way, they are only there to mock you.  Is that really pure entertainment?  Then we all realize that who was actually a true friend or an acquaintance in the first place!!  I also wanted to know why you do not have your picture at the Punching Today corner by the way??  Best regards to your editors.

 

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