What happened
For at least the fourth time since the “Band Aid” famine of the 1980s , the beleaguered citizens of the Horn of Africa endured famine, as a result of ongoing drought, desertification and civil strife.

Refugee camps in northern Kenya swelled massively, the Dadaab camp bursting with half a million people. As the crisis unfolded, a British newspaper warned that if the West failed to act appropriately, it would be as complicit as the warlords exacerbating the situation in Africa.
What happened next
The West did indeed open its pockets. The UK government’s initial AID package was the equivalent of $60 million. By the first week of December, Australians had donated $12.7 million, and the government matched the donations under their dollar-for-dollar aid scheme. The crisis continues.
What we learned
Even in a year dominated by huge, wildly visual disasters like The Japan tsunami, we in the West still have sympathy for the slow, unfolding disasters that are less well publicised but just as devastating.
We also learned that while six of the 10 fastest-growing economies of the last decade were African, there are parts of the continent where the ongoing cycle of civil war threatens any progress whatsoever.
We here at The Punch also learned (like we needed reminding) that even mentioning the words “climate change” in relation to this crisis was not a sensible thing to do if we wanted the discussion about the famine to stay on topic.
How The Punch covered it
The first piece featured a few quotes from my old geography professor at uni, which helped add a bit of background as to why this crisis (and others) had occurred.
Tory Shepherd took the story further, in a piece which contained some graphic images, then passed the baton on to the Hon Kevin Rudd, who urged global action.
During the London riots, David Penberthy asked the poignant question: why are they rioting in England but not in Africa?
But by far the best piece was by Brian Doolan, CEO of the Fred Hollows Foundation. The piece attracted 100 comments and 189 Facebook recommends, numbers which are in the moderate range. But behind the scenes, in the stats only us Punch editors see, it was the most clicked story of the month!
We were delighted to discover this, as the piece was basically a good news piece, which offered hope for Africans, not despair. It was a piece which said every drop of aid counts, giving plenty of examples across the world.
People flocked to this piece, which was comforting. Who said people only want to read bad news stories?
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