Big Brother? Why bother. We’ve got Facebook.
If you’ve tuned into Olympic coverage recently, it’s unlikely you’ve been spared Channel 9’s desperate attempt to advertise the new season of Big Brother.
They’ve got Stefanovic cameos, shuffling, and a promise of controversy and drama between new housemates. But isn’t this whole concept a bit redundant in 2012?
It’s been 11 years since BB first took off, and a lot has changed since then. I remember being genuinely curious about the program in 2001. The tagline “Big Brother is watching,” seemed so ominous. The concept of shoving strangers into a house and watching them 24/7 was vaguely original.
With Gretel Killeen as host it was a smorgasbord of bogan antics, and boy, did we enjoy it. Across Australia, an average of 1.4 million of us watched season 1, while 1.7 million tuned into season 3.
The show was eventually axed after eight seasons when those numbers collapsed.
I like to think of the early part of 2001 as a simpler time, before Snooki but just after Nikki Webster. A time before blogging and iPhones, when The Simpsons was still on Channel 10 at 6pm. It was also a time when we happily let Sara-Marie captivate us with her bum dance. It was stupid, but we loved it.
Our attention spans are much shorter now. It takes minutes for something to go viral, only hours for it to be ‘old news’. Whether it’s cooking or building, photographing or modelling, we like to watch people doing things. If Channel 9 thinks we’re going to stay interested in these clowns mooching around on the Gold Coast, they’ve got another thing coming.
I know that I’ll be too busy Facebooking while simultaneously Tweeting what I had for lunch. Most of my friends would rather Instagram their coffee than watch other people do nothing.
Whether we like it or not, we’ve all become each other’s housemates. We’re too busy playing our own game of Big Brother to give a toss about some bogans we’ve never met in a house that’s not even a real house.
Big Brother is no longer a television concept, and no amount of Kruger shuffling is going to change that. I doubt whether we’ll see another season after this one.
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