As Tiger Woods gets ready to tee off for the most anticipated scandal-comeback in sport, the great golfer will be walking a little lighter.

A little sponsor lighter that is. Gatorade, owned by Pepsi, has ended its sponsorship arrangement with Woods, who before his cheating scandal had his own sports drink.
Telecommunications company AT&T and IT giant Accenture also dropped their kept man after presumably deciding he was not the marketing tool they thought he had been.
Given that Woods would have been on the slightly expensive side to sponsor I have been thinking about where these companies could direct their now available sponsorship dollars.
Which athletes could they use to market their product who aren’t as boring as we once thought Woods was but don’t get themselves in trouble with booze, affairs or violence?
And the answer seemed obvious: female athletes. Female athletes don’t beat up their partners, they don’t face rape or assault charges like footballers or urinate in public when they are drunk.
So here is my list of suggested sports or athletes sponsors could pour their money into.
Kim Clijsters: The Belgium tennis star made a spectacular comeback to tennis last year when she won the US Open after having a daughter during her short retirement. She now travels the world playing on the professional tour with her husband and daughter and is admired by working mums across the globe. As well as living those very sought after “family values” Clijsters has a bubbly personality, friendly relationship with sports media and won a bevy of fans when she donated her prize winnings from the Brisbane International tennis tournament to the city’s Royal Children’s Hospital earlier this year. The closest she has come to scandal is having been engaged to Lleyton Hewitt.
ANZ Championship: Netball has more female participants across Australia than any other sport and finally has a well organised and promoted Trans-Tasman competition. With the third season of the new format having just begun and Channel 10 enjoying rising TV ratings, netball could be a great sport for companies to market products to females through. Netballers also enjoy superstar status in New Zealand where the national team’s matches out-rate rugby games.
Yolane Kukla: The teenage swimming sensation became the youngest swimmer to qualify for an Australian team since Ian Thorpe when she made the Commonwealth Games team last month. In the post Thorpe and Grant Hackett era of swimming she looks like becoming the star we need and is in a sport where successful male and female athletes enjoy huge profiles and media attention. For sponsors who jump in early the teen could prove to be a great long-paying investment.
Lorena Ochoa: If it is a golfer that companies want to sponsor they need not look any further than the world’s best female golfer: Ochoa. The stunning Mexican runs marathons and climbs mountains for fun and enjoys being a national icon in her homeland. “I feel lucky to have the opportunity to represent my country and be an example for children in Mexico,” she says on her website. You won’t hear any whining about being a role model from this golfing star.
Chrissie Wellington: The three time world ironwoman champion and current world record holder has revolutionised her sport. Wellington won her first world championship just a year after taking up the sport and has since become unbeatable. She has been described in the British press as “the world’s fittest woman” and was last year named the Sunday Times Sportswoman of the Year. Before becoming a professional athlete Wellington worked on climate change policy development for the British Government and ran community development projects in Nepal. Wellington is a marketing dream - a smart young woman dedicated to international development who is a world leader at her sport. Could be a great investment if she switches to the bike road race for the London Olympic Games as she has hinted she will.
That’s just a few. For starters…
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