In the increasingly likely scenario that Australia fails to secure the necessary votes to stage the 2022 FIFA World Cup, soccer in this country will be booted back to sport’s second tier with the thundering force of a John Aloisi penalty.

That’s no doomsday scenario. It’s reality as cold as the snow currently blanketing Zurich, where the bid announcement takes place at 2am eastern standard time tomorrow morning.
In many simple, reassuring ways, it’ll be business as usual for soccer if our bid fails. The half million registered soccer players will still rock up at training. The A-League will probably still exist. And Australians will still go mad for the FIFA World Cup every four years, and to a lesser extent the Asian Cup and other Socceroos matches of consequence. But soccer won’t come close to displacing the oval ball codes in terms of mass popularity for a generation or more. If ever.
I’ll never forget an interview I did with Juninho Paulista, the Brazilian player who won a World Cup in 1994. Juninho played a season with Sydney FC in 2007/08 and was duly chaperoned around town to various Sydney Swans and NRL games (he was impressed with both, by the way).
When I asked him what it would take for Australia to become as successful as Brazil in soccer, he didn’t pause for breath.
“First, you have to become a soccer country. That’s a big challenge because rugby and Australian football are massive sports here. Then comes cricket and then soccer. So it’s a long way to go.”
That sentiment is as true now as it was then. Despite the wide-eyed zeal of players-turned-commentators like Craig Foster, whose wishful and occasionally deluded rants would have us believe anyone who’s ever strapped on a boot for Marconi Stallions is an instant inclusion to any A-list party, the game has not cut through here.
That’s not to denigrate the wonderful work of Frank Lowy, the ongoing career of the revered Les Murray or the legacy of the late Johnny Warren. It’s just the way it is. I didn’t paint this picture. I’m only displaying it in the gallery. Soccer has a large, enthusiastic fanbase in Australia. But footy and cricket have bigger ones.
But as mentioned, this balance can change forever if, somehow or other, the votes fall our way tomorrow morning. Australians hardly raced to take up archery, water polo or taekwondo en masse after our athletes won gold in those events at the Sydney Olympics, but this would be different.
If we hosted a World Cup, we’d go collectively soccer mad for six weeks and some of that would inevitably stick. When Tiger Woods made his first hugely successful trip to the Australian Masters in 2009, my golf instructor said she’d never had more bookings on a Monday morning.
The same thing would unquestionably happen here. Junior soccer clubs would be rushed with new players for the 2023 season, while Australians would decide that the fortunes of their local A-League club are somehow more relevant than those of Wolverhampton Wanderers, or some other obscure English team.
Even a small core of diehard AFL and NRL fans may convert, a scenario we have to believe is likely given Andrew Demetriou’s fear mongering and thinly disguised bid-derailing tactics.
Whether all those new fans stick around for the long haul would then be the big question. It didn’t happen in America after their 1994 World Cup. But the Yanks are more insular than us.
In the unlikely event that any of the 23 voting delegates in Zurich (or 22, with the exclusion of the Oceania delegate) happen to read this piece in the next 18 hours or so, here’s what they should take from it.
Delegates, you don’t need to be reminded that Australia would put on one hell of a great party in a clean, safe environment, because that much is a given.
What you do need to know is that by awarding the Cup to Australia, you’d finally see your sport flourish in one of the world’s great sporting nations. Irrespective of whether FIFA makes a quid or not (and the latest news on the Australia bid is very bad on this front), that should be the driving principle behind your decision. Your organisation exists for the game, after all – not to make a profit.
And delegates, you should also know this. If you don’t give us the Cup, your sport will wither on the vine in Australia, swamped by local sports with more money, facilities and public interest.
Don’t take that as an endorsement of our fickleness as Australians. Take it as a sign that a nation’s culture doesn’t rub off like shoe polish, but that it can always find room in the cupboard for a shiny new pair of shoes – especially, in our case, football boots.
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