In the run up to Father’s Day the electrical stores are spruiking like it’s Christmas. You can be sure that along with any of the hot deals from digital cameras to TVs will come one innocent –sounding question.

And best of all, dad, I didn't bother with the extended warranty!

At the very point of sale when you’re about to hand over the cash for dad’s gift you’ll be asked “Would you like an extended warranty with that?”

It sounds simple enough. An few extra years’ “protection” for a hundred bucks or so, depending on the price of the item.

It might seem tight fisted to say no. Surely that’s a small price to pay to extended that one-year manufacturers’ warranty (the card in the box) to be covered for any breakdowns and mishaps? Well, probably not.

Hesitate and the salesperson, who’s likely on a commission for each such sale, may try harder. You may be given wrong and misleading information and might feel leaned on by being told the extended warranty can only be bought then and there.

The truths of the matter are: most new items don’t break down very much any more; consumers are already protected by laws which offer a warranty and the manufacturer’s own undertakings, and even if you buy extended cover it can be full of exclusions and conditions, which could prove frustrating.

A survey late last year by CHOICE and the NSW Office of Fair Trading found almost a third of respondents felt pressured into buying extended warranties on everything from washing machines and fridges to the latest digital whizz.

And only about half of said they understood the idea of their existing and 100% free consumer protection known as a statutory warranty.

Statutory warranties, also known as implied warranties, guarantee that certain minimum standards must be met for any product or service. One such proviso, “merchantable quality” basically means that it should do what it should reasonably be expected to do. It should also continue to do it for a reasonable amount of time.

CHOICE believes retailers should provide consumer-friendly information about the warranties. The likes of Harvey Norman and JB Hi-Fi and others could do this now or they could be encouraged by new laws.

If more consumers were aware of their rights they’d be better armed at the point of purchase to make an informed choice instead of being pressed to buy there and then.

Just as it is unreasonable to expect a consumer to decide whether to buy travel insurance on the spot, it’s also wrong to make the customer decide whether they need an extended warranty.

By offering you an extended warranty on the day of purchase but not later, retailers are exploiting consumers’ behavioural biases. People value something much more once they own it. We really don’t like losing something we own – we’re “loss averse”. And retailers know this.

We’ll pay much more than for an extended warranty than it is really worth for some perceived peace of mind. This form of what is essentially marketing means extended warranties cost more than they should, and the retailer gets a tidy cut of the sale.

Often extended warranties offer no extra value because you’d probably be covered by the statutory warranty anyway.

If consumers had more time to consider there would be less pressure to make on the-spot decisions. Consumers should be able to get a written quote for the extended warranty that is valid for 30 days. This would remove the pressure and allow people to shop around.

Changes to extended warranties are needed. They’re under consideration as part of a current Federal Government review.

With a bit of sprucing up and providing clear information we can revive this long-standing protection to boost consumer confidence, to say “no thanks” to an extended warranty and instead choose to trust in the law that says when a product breaks before you would reasonably expect it to (based on its relative value), then it’s the seller’s responsibility to refund, repair or replace it.

The changes aren’t going to happen overnight so this Father’s Day just buy the present and think more than twice about the questionable benefits of an extended warranty.

10 comments

Show oldest | newest first

    • Ron Boaden says:

      08:22pm | 26/04/10

      A couple of points here. Firstly, the reason Exteded Warranties can only be purchased at the time of sale is due to a stupid Govt. regulation that states that (for some obscure reason) if it is offered after the sale, it constitutes insurance advice, which can only be offered by a licenced advisor. As a person who works as a BDM for an Extended Warranty providor, I can assure you that we would be delighted if we were permitted to have the offer available at a later date. Secondly, like all contracts, they are only as good as the contract offered. An ethical provider will offer an ethical contract. Customers should read the terms & conditions at time of purchase.

    • David (London) says:

      08:34pm | 03/09/09

      A considered and practical guide to this issue. Thank you.

    • amplion says:

      05:33pm | 03/09/09

      CHOICE, as usual, is leading the way in representing the interests of consumers.  Like the other posts here, we have found the “extended” warranties are a complete con and a total waste of money.

    • Tedb says:

      02:49pm | 03/09/09

      It’s not an EXTENDED warranty, it’s ANOTHER warranty. A De Longhi coffee machine we purchased at Hardly Normal failed recently and, under the extended warranty, was replaced by a much cheaper Breville. Okay, it does the job, but it’s a bit misleading to discover the difference down the track. I won’t buy them again,.

    • Cameron Price-Austin says:

      01:01pm | 03/09/09

      Warranties are useless anyway. We bought new carpet from Carpet Choice and was told it was 5 star extra heavy duty, scotch guarded and came with a 5 year warranty. Less than a month later it was soiled and marked, just from walking on it (no shoes, pets, food etc - seriously, just sneeze in the general vicinity of this carpet and it stains).

      We went back to Carpet Choice who told us it was normal wear and tear and refused to honour the warranty.

      If they’d offered us an extended warranty (up to ten years for example) at the point of sale, we probably would’ve taken it. Then where would we be? They probably still wouldn’t honour it. Until retailers are forced to honour the warranties they sell, you’re better off saving your money.

    • DG says:

      12:22pm | 03/09/09

      Instead of your “30 days quote” theory - why not offer a 7 day cooling off period? This would allow the person to buy on the spot (and if they care, research and exercise their cooling off rights).

      Of course, this, like various other redemptions, almost assures the retailer of the profits because the customer is unlikely to exercise their rights (I recall reading that a recent cash back deal on certain merchandise resulted in about a 50% response rate, meaning that around half of the purchasers threw away cash rather than sending off and application for a refund).

      I tend to agree with Jake that we must place some of the responsibility onto the purchaser - instead of granting extensive rights to consumers how about they take reasonable steps to ensure their own safety (like gambling this could be another tax on stupidity). I’m not suggesting that the retailer should be entitled to make dishonest claims, but if they offer useless services and people are willing to pay for them because they are unwilling to look out for themselves….that’s fair game.

    • Ben says:

      11:00am | 03/09/09

      On a side note Apple allowed me to buy extended warranty for my iPod much after I had originally purchased it from them but only if it was still inside the initial 12 month warranty period.

    • Jake the Muss says:

      10:20am | 03/09/09

      It’s a bit rich to argue that because people are risk averse they therefore are paying too much for an extended warranty.  It’s worth what it is worth, and if you are a risk averse person then that will be a higher amount.  If you aren’t a risk averse person, you probably won’t buy one at all.

      People should be more aware of their statutory rights but I don’t think businesses should have to make friendly signs and put them everywhere.  Caveat emptor, do your due diligence.

      You aren’t being forced to purchase anything.  If you feel pressured to buy it then you are a weak willed fool and I want to personally thank the store for removing money from your silly little fingers.

      http://www.pimpinforfreedom.wordpress.com

    • Dave from Albury says:

      09:09am | 03/09/09

      One of the biggest problems, in my opinion, is that most extended warranties sold by electrical retailers are not an extension of the manufacturers warranty, but a service contract with a separate third party. Therefore they can’t guarantee that there will be spare parts available for your item, have much less control over the quality of the repair and don’t have the concern for protecting a brand’s reputation the way that the manufacturer would.

    • Nick says:

      08:54am | 03/09/09

      A statutory warranty may entitle you to a repair or replacement… but the extra effort that it takes to enforce this right often means that you are better off with a purchased warranty.

      I don’t buy extended warranties, but it is more on principle than anything else. If know that if I actually had to make a claim under a statutory warranty there is a good chance I would get some resistance. Too many retailers either don’t know what a statutory warranty, will try and argue that it doesn’t exist and that a purchased warranty is required, or will insist that the product lasted long enough and that it is of merchantable quality. The average consumer has no chance.

 

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