You’re locked in a room with a small team and a big decision to make.
Everyone is hanging on your ruling. Which way will they go? What are the ramifications? The announcement will be carried by the national media as soon as its made.
No, you’re not the Reserve Bank board - you’re the marketing team at Kraft.
The Vegemite people have promised to announce the new name for iSnack 2.0 tomorrow and you’ve got to wonder what they can possibly come up with to wind back the national ridicule they brought upon themselves last week.
According to The Daily Telegraph the team is considering six alternatives: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild.
The company has said the name will be the one that gets the most votes in a public poll, but can you seriously believe any company would voluntarily call their new product Creamymate? I don’t care if it gets 15 million votes - no marketing team wanting to maintain any self respect would approve a shocker like that.
Neck and neck on the Telegraph’s poll are Cheesybite and Vegemate. Neither of these really jump out as ideal either.
No, I don’t envy the Kraft marketing team at all. Good luck guys, you’re going to need it.
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