Traditionalists worry about the undue influence of American culture on Australia. Republicans stress about our British links. Hansonites panic about Muslims and Asians.

But it’s the French we should be keeping an eye on. 

‘What French Women Know: About Love, Sex and Other Matters of the Heart and Mind’ is the latest book by American-in-Paris writer Debra Ollivier. In it, Ollivier decodes the French mystique, arguing French chicks are so sexy because they “don’t give a damn”.

While the Rhett Butler mantra is a nice antidote to the fussiness that usually accompanies life advice, the ‘What French Women Know’ is yet another example of our decidedly un-sexy obsession with turning Française.
Be it in food, fashion, life, lifestyle or love – “French” is held up as the ultimate form of existence and we are inundated with books telling us how to get there. 

The best-known offender is ‘French Women Don’t Get Fat’, the 2004 non-diet bible by businesswoman Mireille Guiliano. But there’s plenty more – from ‘French Women Don’t Sleep Alone’ to ‘All You Need To Be Impossibly French’, ‘Fatale: How French Women Do It’ and ‘A Certain Je Ne Sais Quoi: the Ideal Guide to Sounding, Acting and Shrugging Like the French’.

And that’s not even counting the surplus of expat books à la “my year in Provence speaking bad French to the locals”, “moving to France was funny because the French are so crazy” or “how I shacked up with a Frenchman, ooh la la”.
Our devotion to Frenchness doesn’t stop at self-help and armchair travel, however.

In 2005, Australia voted Amélie the second best film of all time - ahead of movies like Pulp Fiction, Casablanca and that all-Australian classic, The Castle.

We flock to the French Film Festival in increasing numbers each year. Some 98,000 attended the festival this year, up from the previous record of 83,000 in 2009. Over 100,000 of us have bought a copy of the unofficial soundtrack, ‘So Frenchy, So Chic’ to keep the vibe going.

We go crazy for any art exhibition that mentions Paris, France or a French art movement.

Apart from the record-breaking ‘Masterpieces from Paris’ at the National Gallery of Australia, exhibitions of Pissarro, Picasso, Degas, Cézanne and Monet have shown around Australia in recent years. This winter the National Gallery of Victoria - which held the previous attendance record with its 2004 exhibition ‘The Impressionists’ - will feature French painters from Frankfurt’s Städel Museum.
Last week, Arts Minister Peter Garrett argued on The Punch that the 476,000-odd attendees at the ‘Masterpieces from Paris’ is living proof Australians are “engaging in the arts”. 

But when art critics like John McDonald call the exhibition “over-hyped” and the National Gallery is up to its eyeballs in French-inspired merchandise - from soap to champagne, coasters and frilly knickers - I’d say we are engaging in something else. 

Our love of French things is not about cultural literacy. It’s about a sense that they are a fast track to sophistication and some sort of higher plane. How else could Chanel get away with flogging a perfume called “Beige” for $350?

Maybe we never got over the fact that the French rejected us in the 18th century. Maybe we’ve seen too many Sophie Marceau films and eaten too much unpasteurised cheese to be sensible about the matter.

We need a cold shower.

France is formidable. It’s not the most visited country in the world for nothing. The food is tasty, the language is like music and the countryside like Europe.

But La France translated into English is not “most magical happy land”. It just means “France” – and shouldn’t have a monopoly on existence or culture.

The France of stripy shirts and crème pâtissière is also the France trying to ban the niqab and burqa, where far-right politicians like Jean-Marie Le Pen are never far from the political scene. And we’ll always have Mururoa Atoll. 

Some would say France these days is positively off the boil. In a recent editorial, Le Parisien newpaper complained that French restaurants have been left out of San Pellegrino’s top ten restaurants in the world.

“We [France] had already been ... relegated each year to the depths of the Shanghai international universities ranking. Lost our leadership in wine exports and on the catwalks of haute couture. And now even our gastronomy, the jewel in the crown of French culture and lifestyle, no longer has the edge.”

Even without the whole nuke testing, country-in-decline stuff, we need to stop pandering to Frenchness because it is embarrassing. 

Any French person will tell you that you can’t achieve effortless sophistication and Froggy élan through desperation - even if said desperation comes in the form of an oversized Degas print, the director’s cut of Amélie and fifty cans of duck fat.

Most commented

27 comments

Show oldest | newest first

    • Ben says:

      07:35am | 05/05/10

      Self help books for women are full of affirmation and decidely short of useful advice. “French chicks are so sexy because they ‘don’t give a damn’” is just another variation on this.There are several problems with this.

      Why be the most that you can be when you think that you are perfect already?

      Over-confidence leads to failure, which does nothing for people’s self esteem.

      It is all based on an assumption that women are weak and their feelings need more protection than men’s.

    • bella starkey says:

      08:41am | 05/05/10

      Self help books = Low self esteem non-fiction

    • H of SA says:

      02:03pm | 05/05/10

      self help books = means of making money from the vulnerable

    • papachango says:

      05:37pm | 05/05/10

      H of SA - true, but Scientology could equally fall into that definition.

    • Liz says:

      08:21am | 05/05/10

      Fist time I’ve heard Ms Guilliano called an offender for eating a healthy diet but there you go that’s cheap journalsim for you! Ask the inhabitants of The Long White Cloud and others who are anti-nuclear and anti blowing up ships what they think?

    • Daniel says:

      08:53am | 05/05/10

      I think Australia can learn so much from France. When Clover Moore and others say William st is like the Champs Elysee this really gets me going. It couldnt be further from it. Australia is many ways is very ugly and has done nothing to improve itself. Australia has no investors willing to get in and take some serious leaps forward. You only have to go to France and see the buildings and the modern architecture to see that Australia isnt even in the league. Australia has loads of good points though but when Australians go there and bring back good ideas to improve Australia they get rubbished and mothballed as being too expensive. i hold France in the highest regard. Australians have a lot to learn and a lot of sophistication they can get from France.

    • Bertrand says:

      09:30am | 05/05/10

      There is a reason why the Chaps Elysee is 70 metres wide and a kilometre long, lined with trees and in the middle of the city. It is because the French aristocracy approved of such a thing, and it was done.

      There is a reason every building in a 5 km radius of the centre of Paris is 7 stories tall, plastered white with wrought iron balconys. It is because there was a law that it would be so.

      Its simple enough to make Brisbane or Sydney or Melbourne as beautiful as Paris. We simply have to have a government that believes it is worth our while to knock over every building in our cities that don’t conform to a central plan, rebuild them in whatever style we decide and tax the bejeezus out of everyone not in the ruling clique to pay for it.

    • mickey says:

      10:37am | 05/05/10

      About the only similarity between both countries is the arrogance of the French President and the arrogance of our Chairman Rudd

    • papachango says:

      01:53pm | 05/05/10

      Modern architecture? Like the Centre Pompidou, the Tour Montparnasse, the glass pyramid at the Louvre or the entire precinct of La Défense? What about the HLMs (rent-controlled high-rise apartment blocks) in the outer suburbs of Paris, beyond the ring road?

      Naah - they’ve got beautiful old buildings but anything built in the last 50 years sucks.

      Besides, we are hardly going to replicate Mont-Saint Michel here are we? It would end up looking as cheesy as Kryal castle. We tried with out own version of the Eiffel Tower and got the Arts centre spire.

      Face it - we are not an ‘old-world’ country, apart from some Aboriginal nomadic culture, and it would be silly to try to replicate that. Instead we have wilderness and naural beauty, and some nicer modern architecture.

      @mickey - Rudd and Sarkozy may be equally arrogant, but Sarko pulls it off with style, whereas Rudd just sounds like a nerdy management consultant. They lose it in translation, but Sarkozy has some brilliant comeback lines, and having Carla Bruni for a wife doesn’t hurt his image either.

    • Daniel says:

      03:15pm | 05/05/10

      Bertrand im with you on that one.

    • Robert Smissen of God's own country, rural SA says:

      10:28pm | 05/05/10

      What have the French done besides putting up their hands every time they see a German with a gun, setting off an A bomb in our back yard & blowing up the Rainbow Warrior not to mention building the worst cars this side of Russia? ?

    • Zaf says:

      09:32am | 05/05/10

      canning duck fat is like pasteurising cheese.  I mean, really, there ARE standards!

    • Zeta says:

      09:41am | 05/05/10

      You left out the ultimate expression of Frenchness: welcoming your invaders as your new overlords.

      As said by Captain America to his arch-nemesis Red Skull: “Surrender? What do you think the A on my head stands for? France?”

    • Markus says:

      11:01am | 05/05/10

      “Bonjourrrrrr! Ya cheese eatin’ surrender monkies!”

      Other cultures always seem so much more appealing when you only pick and choose the good parts.

    • AdamC says:

      09:56am | 05/05/10

      This is another manifestation of the cultural cringe, isn’t it?  I am a Francophile, but, having spent some time in France recently, can assure you that it doesn’t necessarily live up to the hype. In many ways, France trades on its past. Much of the art and architecture people rave about is centuries old (and some of the newer examples, like the Centre Pompidou, is a deliberately ugly) and the food, while good, is really little better than that available Sydney or Melboure nowadays. Indeed, Australian food, at least, is often more adventurous than its French counterparts. I suppose this is an advantage of the cultural sponge approach of the Anglo Saxon, which promotes cultural competition and fusion, compared to the cultural fortress approach of the French.

      PS, Daniel, the Champs Elysee has a great aspect, but much of it looks like it was built in the 80s. It could do with a refurbishment.

    • stephen says:

      10:04am | 05/05/10

      France is twee.
      Apparently,
      so are we
      when it comes to food, manners and lingerie.

      But I reckon we’re dark.
      We do things for a lark
      but our things haven’t yet made their mark
      cause we’re smart, (and not only a-la- carte.)

    • Sean says:

      10:36am | 05/05/10

      “Stop pandering to Frenchness because it is embarrassing”.

      That’s an absurd statement….

      Firstly, at what point do a healthy audience attendance at the French Film festival or at an art exhibition which exhibits French artists equate to pandering to French culture. And why is it not a sign of our own culture eager to experience, taste and learn?

      I don’t find it as much embarrassing as I do reassuring that the dark ages of cultural ignorance of previous decades is well and truly behind us.
      What is embarrassing is your suggestion that Australians pander to other cultures, that is to encourage their baser aspects for our own amusement and benefit. 

      And you mention cultural cringe…nothing you noted in your article, from obsession with French books, food and fashion, made me cringe as much as your article and viewpoint.

    • DG says:

      11:37am | 05/05/10

      lets follow then one more step

      find a beautiful atol in the pacfic
      move out the locals
      let off some H bombs until it..
      A- iradiates the place for the next 1000 years
      B- turns the coral and sourrounding reefs into a death zone
      C- actually sink the Atol
      ..and then continue whilst though the 2 closest Western Countries, who fought and died by the thousands whilst trying to free France from oppression, request you to stop and you ignore them.

      would France ever come to save us if we or NZ were invaded?
      hmmmm

    • dancan says:

      11:39am | 05/05/10

      What should we have instead?

      Aussie chicks Do Get Fat’, ‘Bogan Chicks Don’t Sleep Alone’ to ‘All You Need To Be Impossibly North Shore Yuppie’, ‘Flanny: How Aussie Women Wear It’ and ‘A Certain Je Ne Sais Quoi: the Ideal Guide to Yelling, Fighting and Chugging Like the Aussies’

      As for art, our most recent Archibald winner neglected to mention that he “referenced” 90% of his painting from a Dutch painting.

      Yes, that is FAR better.

    • H of SA says:

      02:07pm | 05/05/10

      haha Duncan, if you did those as satire books I reckon they would sell. You would of course become a bogan hate figure….but is there any higher honour?

    • papachango says:

      01:41pm | 05/05/10

      Despite their reputation for haughty sartorial elegance, France has it’s share of bogans too you know. The call them ‘les beaufs’ (which can also mean ‘brother-in-law’ a contraction of ‘beau-frère’  - go figure).

      They are very snobbish about certain regions of France (‘la France profonde’ being a general term for hicksville), particularly the north-east, but also the rustic peasants in the South. In fact Parisians are snobbish about anyone from ‘les provinces’.

      One of the biggest-selling French films of all time was recently released called ‘bienvenue chez les cht’is’ - a comedy that played to all the cultural stereotypes of unsophisticated northerners, though they turned out to be the good guys in the end. The inevitable Hollywood remake will be called ‘Welcome to the Sticks’ and will probably be about the redneck Southern US and star Will Smith.

      Oh and don’t get them started on racism - Arabs are routinely referred to as ‘les rats’ in polite conversation. Their politics is pretty wacky too. You may have so-called ‘far-right’ (the correct term would be fascist - he’s no free market capitalist) politicians like Jean-Marie Le Pen, but there are many, many more politicians of the extreme Left - The Socialist party is one of the two majors, the French Communist party are still a major force, then you have les verts, and even nuttier outfits like ‘lutte ouvriere’ (worker’s struggle) and the Nouveau Partie Anticapitaliste. Overall it’s a very socialist country (a hangover from the revolution) - there’s a huge welfare and entitlement mentality and strikes rather than working is the norm.

    • TheRealDave says:

      03:53pm | 05/05/10

      Thank heavens we don’t fight like the bastards wink

    • DG says:

      04:27pm | 05/05/10

      attack, attack, attack….......runaway, runaway, runaway

    • papachango says:

      05:20pm | 05/05/10

      DG - they skip the ‘attack’ bit wink

      Though, despite their historical record of surrending, to their credit they are the only country that has had the balls to take one of their boats back by force from the Somali pirates. 1 dead pirate, 5 captured, all hostages safe and sound.

    • ally says:

      04:03am | 06/05/10

      nice one dancan!
      i find it funny that you state in this piece “we need to stop pandering to frenchness because its embarrassing” when reading another piece of yours about accepting “mr good enough” and you use “raison d’etre” ...are you not trying to be just a little french there. “reason for being” would have sufficed, non? go on admit you love frenchy ness and are just a bit annoyed that everyone is jumping on your petit (or is that petty?) bandwagon?
      it makes me a bit cringey reading such negative generalised comments about the french, its easy to criticise a country and its people based on the actions of a few. imagine the horrible things that could be said about australians based on say pauline hanson, or even the actions of our elected representatives. my boyfriend (french) is wondering what i am reading, i am embarrassed to show him, he loves our country and he along with 3 envied others in his university are extremely excited about coming to australia for a student exchange program next year…wonder what they will think of us?

    • Tim (actuallly in France) says:

      02:48pm | 06/05/10

      Despite what Australians might think of France, I have yet to meet a French person who doesn’t like Australia.

    • Tim (actaully in France) says:

      06:45am | 06/05/10

      All of this is pretty funny.

      I am an Australian living and working in France for the past twelve years and these clichés are obviously rooted in some truths but the reality is always more nuanced.

      Of course there are the super-chic, as well as the super-snobs, the super-peasants, the racists, the extemists, the lazy, the arrogant…

      There are all of these people, it’s true. But there are also the generous, the kind, the hard-working, the honest, the loyal…

      People are people.

 

Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

Recent posts

The latest and greatest

The Punch is moving house

The Punch is moving house

Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…

Will Pope Francis have the vision to tackle this?

Will Pope Francis have the vision to tackle this?

I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…

Advocating risk management is not “victim blaming”

Advocating risk management is not “victim blaming”

In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…

Nosebleed Section

choice ringside rantings

From: Hasbro, go straight to gaol, do not pass go

Tim says:

They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]

From: A guide to summer festivals especially if you wouldn’t go

Kel says:

If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]

Gentle jabs to the ribs

Superman needs saving

Superman needs saving

Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more

28 comments

Newsletter

Read all about it

Sign up to the free News.com.au newsletter