So I’m watching a replay of this year’s Lingerie Football League Lingerie Bowl between the Los Angeles Temptation and the Chicago Bliss. Didn’t watch right till the end, but I’m pretty sure the final score was Butt Cheeks 32, Dignity 0.
Later, without flicking the remote, I watched Bikini Beach. Whoa. This lascivious grey-haired, stubbled-faced dude was “interviewing” bikini-clad women in a booty-shaking comp that was like pole dancing, minus the pole. At one point, he actually felt the contestants’ breasts to test their firmness, or silicon content, or lactative potential, or whatever the hell.
Both of these shows were on Fuel TV, the action sports channel which is beamed into 26 million American households and plenty here too. Switch to Channel 516 on your Foxtel at any given moment and you’ll likely see one of three things: snowboarding, motocross or boobs. Probably all three.
I actually enjoy a lot of Fuel TV’s content. Its afternoon variety program, Attack of the Show, is one of the quirkiest, cleverest shows on telly. I also want to make it clear that I’ve no moral objection to moobs, boobs, or even pubes being metaphorically stuffed down my throat - not during grown-up hours, anyway.
What I don’t get is why random girls in bikinis are as familiar a part of action sports coverage as the ubiquitous death metal soundtrack. One minute, you’re watching a designer dread-head shred the wild Chugach Range in Valdez, Alaska. The next, it’s jiggy jiggy time.
Mainstream sports often cop flak for being inherently sexist, with their cheergirls and whatnot. But if mainstream sport is a cake, cheerleaders are merely the icing. Action sports are an entire cake shaped like a bikini babe, with pink jellybeans for nipples and a few well-placed stripes of licorice.
Thankfully, there are some women in action sports who’ve fought and transcended the sexist landscape. Snowboarder Torah Bright and surfer Layne Beachley have made women’s action sports both wholesome and empowering. They are doers, not wallpaper.
But for the most part, the culture of action sports is still one where women are ogled, not admired. As an example, turn on Fuel TV any afternoon and watch the televisual spakfilla in skimpy bikinis known as the “Smokin’ Hotties”.
What’s the message here? That women - like steep mountains and huge waves and gnarly skateboard ramps - are objects to stare at with awe, and hopefully conquer one day?
Happy Easter. I’ll be sticking to bunnies of the chocolate variety. Well, as soon as I’ve finished watching the replay of the San Diego Seduction vs Dallas Desire match.
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
Hmm, Freudian analyses of the Hangover. Let's call this one When Journalists Take Their Job Too Seriously @smhhttp://t.co/bjy1DIuT8N
Dollar heading for US96c, ASX down heavily, a huge blow to the manufacturing sector with #Ford... grim day.
RT @andrewjbutcher: I hope I never agree to write a press release with a first par as full of nonsensical spin as this one from Ford. http:…
Recent posts
The latest and greatest
The Punch is moving house
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
Will Pope Francis have the vision to tackle this?
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
Advocating risk management is not “victim blaming”
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…
Nosebleed Section
choice ringside rantings
From: Hasbro, go straight to gaol, do not pass go
Tim says:
They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]From: A guide to summer festivals especially if you wouldn’t go
Kel says:
If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]Gentle jabs to the ribs
Superman needs saving
Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more
Most commented