A win for the cleanskin
Gaining a reputation as a successful host is about to get even easier.
Researchers from the Massachusetts Institute of Technology in the United States have discovered that when it comes to impressing dinner guests, it’s not the quality of wine on your table but the type of label on the bottle that has the most impact.
“Forget bouquet, the colour and the aromas,” said Adam Sage in today’s Australian, “The American Association of Wine Economists, [suggest] smart vintners should spend more time designing labels than pressing grapes.”
And while that’s great news for anyone who harbours a secret collection of clean skins in their pantry, before you rush home with some masking tape and a pair of scissors, you might also want to consider what type of label works best.
Sage advises consumers steer clear of any bottle of wine that bears an animal on its label or describes its contents as “fruity” or “good with chicken and steak”.
While the best choices are found in bottles displaying abstract art or landscape designs that use more “highbrow terms” like “elegant”, “supple” or “intense” in their descriptions.
Read all about it
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