In the wake of the $37 million suit against sacked David Jones boss Mark McInnes, you’d think the nation would be on high sexual harassment alert.
But the good folk at Lynx deodorant have come up with a scheme that seems destined to dive headlong into those murky waters.
Get this. Lynx are about to open what they call the ultimate “man-cation” destination. Welcome to Lynx Lodge, a huge faux log cabin on Lake Macquarie, near Newcastle. There’s a teaser website here complete with the slogan “get laid back”. Meanwhile, allow me to quote from the brochure.
“The Lynx Lodge is Australia’s ONLY holiday destination offering everything a guy could want on a getaway.
“Let our friendly, flexible and accommodating staff pamper you with breakfast in bed, on-the-spot massages or a sexy wake up call to start the day.”
Give ’em some credit. The release is hilarious in places. It begins:
“Sadly for many guys, holidays or weekend getaways can often mean romantic strolls on the beach, sightseeing, endless hours of shopping and uncomfortable talks about their feelings.”
Ain’t that the truth. Even us vaguely new age men hate those uncomfortable talks about our feelings.
So OK, this whole thing is in the spirit of fun. And in many ways, it’s a clever brand extension of the ads where hordes of sexy ladies chase men who’ve applied Lynx deodorant, even though in my experience the stuff smells like fly spray.
The question is: how exactly will the “friendly, flexible and accommodating staff” pamper the bucks parties, schoolies and generally raucous bloke groups they’re aggressively pitching at?
The PR people pushing Lynx Lodge assured me that sexual favours are absolutely, unconditionally NOT part of the package, despite the titillating stated promise of “staff pillow fights” and the opportunity to “relax in the hot tub with lodge staff”.
I then asked the PR rep what one of the advertised “sexy wake up calls” might sound like. She declined to give me her best shot.
The lodge is set to open early November and word is, the girls will head home each night and arrive early each morning. There will also be security on site. So basically, the deal here appears to be the strip club rule of “look, don’t touch”.
Well, you tell me. Surely, a bunch of pissed dudes flouncing about with scantily-clad “part-time models” in a remote, private lodge is a recipe for a sexual harassment suit if you ever saw one, no?
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@karalee_ yeah, have concluded same after cursory look at a few. Scary that some brands might actually use them
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