UPDATED: The Punch is now five days old. For those of you tucking into some long weekend reading, here’s my post from Monday introducing the site…

A pinch and a punch for the first day of the month…and the first day of what we hope will be a welcome and valuable addition to Australia’s media landscape.

The Punch is a new opinion website aimed at every Australian with a love of ideas, discussion and debate.

It’s not a fancy, la-di-dah site aimed at people with three university degrees, nor is it a site for yobbos who want to engage in mindless abuse.

It’s a place for spirited, sleeves-up, energetic, engaging commentary, written by people who enjoy writing, for people who enjoy reading.As today’s spread of topics illustrates, The Punch is just as happy covering politics as it is covering TV, crime, music, social trends, sport, business, economics, food and fashion.

Every day it will present diverse opinions from its own small team, and a rolling roster of almost 100 outside contributors, to give you real-time commentary and analysis of news and current affairs. Many of their names are published below; you will see them and others roll out over the coming fortnight.

We have designed a website which is simple and easy to use, and lets the writing speak for itself.

We will start each day with 10 exclusive pieces of original content on the left-hand side of the page, and 20 links to aggregated content down the right-hand side, 10 of them to news stories and 10 of them to opinion pieces.

We will also use twitter to direct readers in the direction of content, in the little box off to the right.

As the day unfolds, the site will change with new opinion pieces posted on news stories as they happen.

Obviously enough, the site exists for you - the reader. Unless you ask us a question, we will keep our noses out of the limitless space we’ve provided for comments, and let you have your say.

One thing we ask - we strongly encourage readers to log on as themselves. We’re more interested in hearing from Ian Smith of Box Hill than Dingbat of Box Hill, as we suspect Ian might have something more interesting to say. We not only want to encourage a civil and illuminating standard of debate, we want to give every reader the opportunity to write for the site, under their own name.

The content written by the Punch team - Tory Maguire, Paul Colgan, Leo Shanahan, and myself - will often be published in the print editions of News Limited newspapers around Australia.

We also have a relationship with Sky News through programs such as Agenda - and later this year, once we’ve got this new-fangled website under control, The Punch will also be a weekly television program of the same name on Sky.

It’s a free site - you can sign up for a morning email to receive a free alert to the morning’s content on any weekday. If we ever did decide to charge a subscription, the fee would be reasonable, and would involve offering additional premium content, rather than blocking readers from accessing the existing site.

Our political contributors include Mike Rann, Maxine McKew, Anthony Albanese, Joe Hockey, Mark Arbib, Nick Xenophon, Barnaby Joyce, Jason Clare, Scott Morrison, John Cobb, Jamie Briggs, George Brandis, Chris Pyne, Michael Costa, Bronwyn Bishop and Peter Dutton, as well as Mark Textor, Peter Lewis, David Gazard and Tim Gartrell.

Our sportswriters include Kate Ellis, Ben Buckley, Anthony Sharwood and Luke Foley, on business and economics we have Clive Mathieson, Steve Keen, Frank Zumbo and Cameron England, and a broad suite of writers including Catharine Lumby, Tracey Spicer, Fergus Linehan, Ed Charles, Clive Small, Matt Kirkegaard and Nedahl Stelio covering entertainment, technology, food, fashion, crime, movies, music and trends.

The Punch will also include exclusive original content from established and emerging News Limited journalists including Joe Hildebrand, Dennis Atkins, Di Butler, Alan Howe, Alex Dickerson, Tory Shepherd, as well as journos from other outlets including Leigh Sales from the ABC and Fiona Connolly from ACP.  

Much of our content will be News Limited content. But it will also come from people at independent news sites, from people who aren’t in journalism but are great writers, from people at rival news organisations whose work on The Punch opens them, and us, up to new audiences. And every morning we will link through to content on sites which we own, but also on sites which we don’t own, to give you the most enjoyable reading experience.

Against this backdrop, our hope for the site is this: at a time when every tenured communications academic on the planet is sending tiny urls via twitter, linking you through to wrist-slashing stories about the apparent death of journalism, we want to demonstrate that journalism is alive and well. 

It’s the mode of delivery, for sections of the media, which is under pressure - but journalism itself is in great shape, because it has never been more diverse, it has never faced more scrutiny, and there have never been more ways of telling a story.

We hope you are challenged, stimulated and entertained by the many stories we will be telling here on The Punch.

- David Penberthy, Editor

60 comments

Show oldest | newest first

    • Kate says:

      08:38am | 01/06/09

      Bring it smile this looks great

    • Michael says:

      09:44am | 01/06/09

      Total agreement Kate, I think Im going to loose many hours of my life reading and commenting on this site, I should probably get some shares I doubt Im the only one who’s going to looking at this site many times a day

    • David Chapman says:

      09:46am | 01/06/09

      Great video to start things off.  It does make you wonder where all this will be in a few years time.

    • Stephen Cox says:

      09:52am | 01/06/09

      Awesome! finally a site that gives me some great commentary and an interesting look behind the scenes of stories. I like the clean design well done!

    • Fran from Kirrawee says:

      09:55am | 01/06/09

      Interesting video ..  Love the way new subscribers were attracted by ads for a newspaper far more spiffy than the reality!  With Mr Murdoch predicting the demise of print newspapers in a decade or so (http://tinyurl.com/mr82n2)—I wonder if our digital news future is going to be nearly as spiffy as that promised?  Welcome, Punch, more diversity in media is always welcome .. I hope you will be that!

    • Tom Krause says:

      10:23am | 01/06/09

      Great idea, and as long as you provide good, topical content you should do well, especially with the stable of people mentioned above. Good luck with it. I predict it will be required reading in a month (but where do we find the time to read another website!). Cheers.

    • Egghead says:

      10:31am | 01/06/09

      I have three university degrees. I bid you good day.

    • Christopher Brereton says:

      10:54am | 01/06/09

      There is definitely a gap in the market for this.  Good luck, and I will be following.

    • Oscar Zeta says:

      10:55am | 01/06/09

      I think ‘Murdoch’s Elephant Graveyard’ has a nicer ring to it than the clearly focus grouped ‘The Punch’. If the Huffington Post can be successful with such a clunky name, surely ‘The Punch’ can do the same while acknowledging the fact that’s it’s really just one last hoorah for a bunch of crotchety hacks before they shuffle off into the twilight of endless Sunrise appearances and writing books on state politics.

    • Scott Maxworthy says:

      11:01am | 01/06/09

      All the best.  Greater media diversity should keep politicians, government, business and football clubs (plus everyone else) on their/ our toes.

    • Pete says:

      11:19am | 01/06/09

      Hey Oscar….stop reading it then…and get your news from the gossip mags each week.

      Good journalism is a cornerstone of society, you should encourage any effort in that direction…ask the pollies in Britian, that story was uncovered by newspaper journalists…may not have happened otherwise and they’d still be rorting the system

    • John Bergin says:

      11:29am | 01/06/09

      Great news.  I’m looking forward to seeing how The Punch evolves.

    • Caroline Overington says:

      11:38am | 01/06/09

      It’s looking good.

    • The cabbie says:

      11:42am | 01/06/09

      Hi David
      Hope The Punch will pack one, by god we need a publication like that since “The Truth” has disappeared. Good luck with it, I shall follow it with interest.

    • Peter Murphy says:

      11:44am | 01/06/09

      I know it’s unfair to focus on a sentence. But this made me cringe.

      “It’s not a fancy, la-di-dah site aimed at people with three university degrees, nor is it a site for yobbos who want to engage in mindless abuse.”

      Since I am not certain what you mean by ‘la-di-dah’, can I guess your meaning? There’s going to be no highbrow stuff nor lowbrow in “Punch” - it’s all going to be middlebrow material all the time. But that sounds like a recipe for mediocre writing - not challenging, not engaging, and not interesting at all. So what’s different from the rest of NewsCorp?

      Personally, I like the idea of a la-di-dah site aimed at yobbos with three university degrees who like their mindless abuse. After all, that was what the great Australian band TISM was all about - one minute singing about Camus and Sartre, and the next minute about biff-ups at Young & Jackson. One thing you can say about them - they never limited their own material. Neither do most bloggers. Neither did a lot of the ‘serious’ artists like Shakespeare. He may have a lot of lines for the nobility in the back, but he never forgot to throw in a few jokes for the rabble in the pit.

      Seriously, if “Punch” is going to start out by drawing boundaries about what can and cannot be written, then I don’t have high hopes for the publication. Because pre-emptive cowardice is not that appealing.

    • Penny says:

      11:49am | 01/06/09

      Like the clean design. Good luck.

    • Mike Lodar says:

      11:53am | 01/06/09

      One more drop in the ocean of news aggregation sites. Is it really needed? People already drink from the fire hose. No-one needs to put another pump in the line.

    • NTB says:

      11:53am | 01/06/09

      Good luck to the team at The Punch with this new venture - certainly a breath of fresh air!

    • Sandra Dougherty, Highbury says:

      12:04pm | 01/06/09

      Fantastic David - really looking forward to catching up with “what’s what” every morning - Adelaide has always been a Pioneer - finally a truly totally up to date news that we can join in with.  I wish you and the team all the very best!  Sandra Dougherty of Highbury

    • Lyndon says:

      12:09pm | 01/06/09

      good luck! really like the refreshing site design!

    • Mr.Jade Cadelina says:

      12:28pm | 01/06/09

      This is a great idea and I am hoping it will evolve into something bigger. Love the layout. Its easier to scan through the different subjects and very cool site design! smile

    • Michael Millett says:

      12:34pm | 01/06/09

      Best of luck Penbo.

    • Jim Hanna says:

      12:48pm | 01/06/09

      Good luck to you and the team Penbo. Should be lots of fun.

    • Omega says:

      12:58pm | 01/06/09

      Maybe it’s just me, but I couldn’t help notice a few formatting stuff-ups on other articles on this site (text overlapping mostly). Otherwise, great job so far. Here’s to many years of “The Punch” to come.

    • Stormtrooper says:

      01:13pm | 01/06/09

      Look’s great Penbo…  have just added it to my Favourites…..

    • mary-anne says:

      02:22pm | 01/06/09

      What’s in a name?

      Congrats on your site and your name,
      Glad I checked this online domain!
      My first attempt hit Nigeria’s daily news,
      …20 lanes for Lagos-Ibadan Expressway, city crime blues.
      I typed again and had better luck,
      Is it just me or does my eyesight suck?
      No bold, big headlines like trusty tabloid,
      Copy, copy, copy in to the void!
      More design could boost your site,
      Photos, photos of news by day and by night!
      Local weather’s a must,
      Whose forecast do we trust?
      And some futurists’ visions could earn their crust!

    • Johnno says:

      02:41pm | 01/06/09

      Brave new world - but great to see that even News Ltd. has trouble in optimizing it’s Google Search criteria so that it comes 3 below the Nigerian version! No doubt just give it a few days.
      A1 for innovative content. Best of luck. How long before we have to pay?
      One downer. The terms of signing up for the e-mail are far-too far-reaching. I do not want content from others or their competitions. Just want tight incisive journalism. Change the terms and I’ll sign up for the e-mail. Also there appear to be formatting problems on IE7. Safari looks fine.

    • Arna EW says:

      02:42pm | 01/06/09

      Reserving judgement at this point David, but one small request. While you’re saving the future of journalism (a laudable quest) could you bring someone in from the clearly endangered proof reading profession? The typos and missing words are one thing, but “feint-hearted”?
      Good luck, I look forward to Punch’s development.
      Arna EW

    • Emily says:

      02:57pm | 01/06/09

      What a great idea!
      A small section in the Courier Mail detailing the most recent headlines would be great!
      The site could also do with some layout work smile
      Just don’t let it turn into ninemsn.com~

    • Alun Machin says:

      02:59pm | 01/06/09

      Looks good. Works well. Good luck!

    • jethro says:

      03:18pm | 01/06/09

      As soon as one of you journos even appear to be a lackey of KRUDD and his lefties,  I will bid you ‘gooday.’

      So, be honest and start loving your country, and I will read forever)))

    • Robert says:

      03:23pm | 01/06/09

      .....what about if my sock it to em isnt good enough ...can I boot em up the butt?

    • Mary Garden says:

      04:07pm | 01/06/09

      Just added you to my handful of Feeds. Good luck, David & crew. 

      Yes, journalism is alive and well, delivered online and in print. Will now return to my newspaper -  and here’s betting they will be around for ever, as well.

    • John Littleboy says:

      04:09pm | 01/06/09

      This may be good.  My wife is tired of my outbursts while reading the morning paper.

      Now , no 3 uni degree academics I can understand, and agree with.
      Maybe no yobbos and mindless abuse either.

      But hopefully you can fit in a right wing, cranky old duffer who needs to let off steam now and then.

      Politicians, well what can you expect.  I’ll leave them to Journalists.
      Journalists, well, they have their own reputation.  More on that as required.
      Then there are wimen.    Too outspoken, too opionated and too argumentative.

      And where is the spell checker?

    • Vicki Pavlos says:

      04:44pm | 01/06/09

      Easy to navigate site, all looks promising….except for one mysterious thing….your masthead looks as though it was drawn by a Year 7 for the school magazine, and it’s way too small.

      It needs punch, pizzaz and panache.

    • Academic says:

      04:45pm | 01/06/09

      Awww.  But I’m an academic…My 3 degrees keep me employed and off the welfare queues!  That being said, good luck keeping the site in line.

    • Michael says:

      04:52pm | 01/06/09

      Hey John, not sure if you use Firefox or Internet Explorer, but if you do use firefox or consider it in the future i highly recommend the Hyperwords addon
      https://addons.mozilla.org/en-US/firefox/addons/policy/0/1941/17351

      Its got a spell checker as well as a lot of neat options like selecting a word then googling it or going direct to Wikipedia, converting currency, rough translations ect.

    • Dan Demaria says:

      05:21pm | 01/06/09

      Congrats Penbo - I’ve just flown in from 10 days in Bali and am in 48 hour swine flu home quarantine precaution at work’s orders. The internet, as amazing as your opening vid suggests, would normally allow me to log on from home and work on my laptop today but after having it couriered to me I need to now take it in to work to have it rebooted and logged on centrally so I can take it home again to log in remotely from home. Only thing is that I’m not allowed to go in to work for 48 hours and therein lies the conundrum. That said I will open a window to the outside world from the comfort of my homely quarantine station via The Punch today.

      PS - ironically, there appears to be more cases of swine flu in Australia than Bali so maybe I should continue to stay at home so I don’t catch swine flu from anyone at work (or perhaps return to Bali)

    • Craig of North Sydney says:

      05:28pm | 01/06/09

      Dear David,
      Are you planning to charge subscription for this at some point, as per Rupert Murdoch’s vision for News content online?

    • cerveza y putas says:

      05:49pm | 01/06/09

      Geez Penbo the comparison of this with the ‘Truth’ newspaper by the cabbie is a bit of a worry… are you proposing a pg 3 girl at all?

    • Craig of North Sydney says:

      06:10pm | 01/06/09

      Hello? Hello? Is anyone there?
      40 mins later and no answer to the question about paid subscription. Not a great look for the first day, since you indicated you’d answer questions.
      You’re not in the pub already, are you?

    • Joe Hildebrand says:

      06:15pm | 01/06/09

      Has anybody seen my keys?

    • Jay says:

      06:21pm | 01/06/09

      Tory Shepherd has been ruffling a few feathers in Adelaide - for all the right reasons - Im looking forward to her column here!

    • Vicki Pavlos says:

      06:34pm | 01/06/09

      I note that you’re only interested in putting up positive spin, and that my previous comment, suggesting your masthead idesign is not quite as polished as it could be, has not been posted.

    • Jock says:

      08:05pm | 01/06/09

      What about if you have three university degrees, like me?  Am I not welcome here, David?

    • Tony Abrahams says:

      08:50pm | 01/06/09

      Gr8 video - love the comment “we don’t expect to lose much [money to the telepaper]”. Oops.

      [Owns home computer]

    • komeme says:

      09:10pm | 01/06/09

      Well done David, at last we can make comments on different issues, just not only yes or no. I hope the comments are most positive please reject the rubbish we need to build a new way of thinking, exchange opinions is one positive direction Go Aussies Go!

    • Carol says:

      09:23pm | 01/06/09

      I am a bit worried about the “sleeves up"bit.  Reminds me too much of Kevin Rudd.  Will there be blood, sweat and tears too?

    • George of Bondi says:

      09:56pm | 01/06/09

      Yep it’s another boring round of the same tired old hacks trotting out self-congratulations. Wow - how about we link to Janet Albrechtsen. Wait, what’s Andrew Bolt nagging on about today? Snore.
      I guess that’s why newspapers are dead. So many better things to read online.

    • John Littleboy says:

      11:06pm | 01/06/09

      Two already with 3 degrees.  Heck they do with them all?

      Thanks Michael, but I’m on I.E.  You’d think one would be built in here for us amateur writers.  Mind you, what I’ve seen of Uni peoples spelling we shouldn’t worry too much.  smile

    • Robert says:

      02:27am | 02/06/09

      joe hildebrand- someone yelled out they saw your keys at place across from the TIVOLI in Adelaide…and ya know what that place is???

    • adrian says:

      05:11am | 02/06/09

      Looks promising, David P, will bookmark.

      Joe H, have you checked the Tool Shed..?

    • Tim of Croydon says:

      07:21am | 02/06/09

      “Our political contributors include Mike Rann, Maxine McKew, Anthony Albanese, Joe Hockey, Mark Arbib, Nick Xenophon, Barnaby Joyce, Jason Clare, Scott Morrison, John Cobb, Jamie Briggs, George Brandis, Chris Pyne, Michael Costa, Bronwyn Bishop and Peter Dutton, as well as Mark Textor, Peter Lewis, David Gazard and Tim Gartrell.”

      Do ya think you could’ve gotten any more right-wingers? Fair & balanced?

    • Rob james says:

      10:42am | 02/06/09

      Great to see it launched!! Congrats and good luck!

    • Albert Hammond says:

      12:45pm | 02/06/09

      Day 2 and already the Punch is the best thing I have ever seen on the internet

    • phyllis.stein says:

      03:44pm | 06/06/09

      Your comment:

      “Day 2 and already the Punch is the best thing I have ever seen on the internet “

      My irony gland just burst, incredulity everywhere!

    • John Greenfield says:

      06:48pm | 06/06/09

      Is there a list of “no-no’s” published somewhere?

    • Dan Lewis says:

      07:15pm | 08/06/09

      “It’s not a fancy, la-di-dah site aimed at people with three university degrees, nor is it a site for yobbos who want to engage in mindless abuse. “

      What about people with three university degrees who want to engage in mindless abuse?

 

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