At last, the emaciated pink elephant in fashion’s corner has been acknowledged.

UK Vogue editor Alexandra Schulman recently sent a letter to the top designers in the business imploring them to make their sample sizes larger so she doesn’t have to hire models who are dangerously thin to just fit their garments.

It was a brave move at a time where advertisers are not only king in the magazine industry but omnipresent dictators, which took me back to my own fashion moment where I decided enough was enough.

I was working on an up-market glossy at the time and somehow managed to wrangle myself a seat beside a colleague at parade in Paris. Watching the models strut their spindly stuff on the catwalk, I was appalled to see their legs were only slightly thicker than the torturous spikes they teetered on.

“That girl’s thigh is as big as my arm – in happier times,” I said, nudging my fashion friend, with whom I’ve had spirited conversations with regarding fashion’s predilection for the painfully thin over the years.

“Look at the clothes,” she hissed back. “Stop obsessing.” 

But I couldn’t stop. My attention had moved up to the models’ arms, spider-like appendages of bone with a translucent thin coating of skin emerging from sharp, protruding collarbones. 

“Really, what is attractive about an arm that looks like a half-sucked chicken wing?” I asked. “And how am I, as a happy size 12, supposed to want that dress when it has clearly been designed for a shape that belongs in a food queue in Eritrea?”

“The models are thin because clothes look better when there are no bulges to distract from the drape,” my friend snapped back, now clearly irritated.

I decided to push my luck. “What do you mean by bulges? Are you referring to breasts, thighs, tummies, and hips - actual body flesh? I thought the intention of these clothes is that they end up on the backs of real women. Are we supposed to be mere walking spines so as not to ruffle jacket lines?”

When I received no further comment from my purse-lipped colleague, I amused myself by looking across the runway to the celebrities posed in the front row opposite, hiding behind their over-sized sunglasses.

If it wasn’t for those shades and the liberal injections of Botox that rendered their faces shiny death masks incapable of movement, I am sure they would have been grimacing at the sight before them.

And there’s good reason why. Those teeny, tiny little dresses that looked like they would struggle to fit Barbie, Skipper and co are the very same gowns these women’s’ stylists send them to wear on the red carpet.

Which means, somehow, they too have to slim down to today’s sample size which, judging from the human twigs bucking under the weight of their disproportionate heads on the catwalk, will entail not only giving up carbs but the entire food pyramid for the foreseeable future.

Since actors have become the new couture clotheshorses, they are expected to be the same size as those pained genetic freak models who still have to starve themselves to fit couture. And, as sample dress sizes today more resemble glove sizes of the past, this means actors too must fit the size 0 ideal designers insist upon.

Which is ridiculous when you consider that fashion is an industry which is based on selling clothes to women, yet the very creators of these garments refuse to acknowledge that the majority of the female population is size 12 plus – and rapidly expanding. It’s as though these people trying to sabotage their own businesses - that or they need a good feed to get their brains going because the situation is nonsensical.

While it would be easy to accuse such designers of being plain cruel and stupid, I decided a better plan is to leave them alone and attack the real dummies of the business instead. Yes, I’m talking about the mannequins on which the designers drape and shape fabric and measure patterns on, setting the sizes of their garments and, as such, how we label our own bodies.

What I decided was to propose a global revolution and nominate a day – let’s call it Dummy Spit Day - where every designer, manufacturer, student, pattern-maker and amateur sewer takes their mannequins, grabs hold of those miraculous knobs that make butts, chests, waists and hips expand with a simple twiddle and start turning with abandon – 10cms on each dial at least.

The tagged sizes on these more generous garments could remain the same, meaning every woman would wake to find they have dropped a dress size overnight. Forget about stimulus payments, women would be literally dancing in the streets, skipping their way to boutiques to buy up big, with a stop at Krispy Krème along the way.

Think about those whippets of the runway, no doubt smoking furiously as I type trying to assuage appetites bereft of the delights of anything with an actual calorie content. These sisters could go forth and eat. They may even begin to menstruate again because the sad fact is many are so thin they don’t.

Actresses could once again resemble the real women they attempt to depict on film – women that eat eggs with yokes intact and don’t travel with a personal trainer and chef to keep on the straight but more importantly narrow.

The world would really be a happier place. Countries that produce textiles could expect a profit surge from all that extra material being used to cover rounder bottoms and full, womanly breasts. And women who wish to enjoy fashion could once again resemble the figures of lust men admire rather than the androgynous coat hangers designers prefer so their pieces “drape without distraction”.

Designer dummies of the world, prepare to have your horizons widened. That, or have your businesses starve along with the models you continue to torture.

9 comments

Show oldest | newest first

    • Em says:

      09:45am | 17/06/09

      The flow on effects of such a change would be profound. Beautiful, healthy women might start seeing themselves as…. you guessed it… beautiful, healthy women!

      Let the market control the makers. If women keep buying and wearing these teensy garments, the designers will keep producing them.

    • Rob says:

      10:21am | 17/06/09

      Never going to happen.

    • Ford says:

      01:49pm | 17/06/09

      Sorry, but no.  There are some of us who are naturally small.  I’m a size 6 (which equates to a US 2) and I struggle to find clothes that fit as it is.  Increasing measurements just so that fat arses can feel good about themselves just screws over people like me.  I don’t starve myself, I eat crap food sometimes, but I exercise and I happen to have a small frame.  People need to get over this obsession with numbers.  As long as you look nice and feel healthy, who gives a toss whether you’re a size 6 or a size 16?  If I was a size 10, I’d look like a blimp.

    • EB says:

      03:13pm | 17/06/09

      Good piece on the fashion industry. My wife has a 10 bottom and 12 top, love that top.

    • Caity says:

      03:43pm | 17/06/09

      And THIS is why (and so many of my friends here and on the Interwebs) SEW.  Because we are NOT size zero, never were, never will be.  And decently made, well fitting clothes in anything above an Aussie size 14 (allegedly the average size!) are just about impossible to find.

      Clothes DO actually hang better on women with curves - I find that oft repeated mantra of “bulges interfere with the designer’s lines” to be utterly ridiculous.  Do blokes really want stick insect girls?  More to the point - do we want to live our lives as a never-ending quest to the holy grail of being thin?  Good luck to those who are naturally thin - but for the rest of us, a Dummy Spit Day is spot on!

    • anna says:

      03:49pm | 17/06/09

      This is an absolutly fabulous article and i think it is hilarious!!! Well done Wendy. I think it is a fabulous idea, as i have been there and seen the poor young women who grow up thinking they need to be a certain size to look half decent, when i was growing up Barbie was my icon and she still had hips and boobs at least… standards of today even eliminate these! as for dear Fords comment, if this actually did happen then there are still 2 sizes below you that you could buy so you wouldnt have too much of a problem at all! as for saying people need to get over this obsession with numbers, i think is completely missing the point of this story. Wendy’s point is that the fashion industry is setting unattainable standards for the average women of today… if all clothes designed to fit size 0’s then the rest of us would never be able to dress fashionably while still being comfortable…

    • Ford says:

      05:14pm | 17/06/09

      Anna: I’m not missing the point at all.  The majority of women buying these couture clothes are not a size 0 at all.  Celebs get the sample sizes (0) because they get them for free/on loan to give the design houses the publicity.  The really high end fashion you find in the actual shops in Paris and London are rarely a 0, because the clientele that buys them in the shop are not that size.  And as for couture, you do realise that it’s made to measure, which is why it costs tens of thousands of dollars?  So the design house makes it whatever size required to fit the client.  Numbers are irrelevant.

    • you heard me says:

      01:48pm | 10/07/09

      Fuck off Ford.

    • Gillian says:

      10:56pm | 16/08/09

      I have been a size six all my life but due to doing a lot of sport when I was younger, I’ve always had an athletic body and I think it looks so much nicer than looking skinny. I think clothes look better on women who have curves and I don’t think model’s figures attractive at all. I have never once looked at a model on a catwalk and thought to myself that I want to look like her. It makes me want to run out and get a chocolate bar. Talking to men at the gym, I also believe that they prefer athletic shapes. Look at the women who appear on the cover of men’s magazines such as Ralph, Penthouse etc They are healthy looking women with curves. A lot of the time I think women diet for other women. Men just don’t care as much.

      http://www.30isthenewblack.com

 

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