It sure is nice to see everyone upset with a culture of inequality and sexual objectification in the Australian Defence Force Academy. And then what happens after all the stern faces and head-shaking about those wayward ADF boys?

Coming up next…Two and a Half Men! Or how about a premiere screening of Observe and Report starring that adorably hilarious Seth Rogen? Or a special repeat screening of the inexplicably popular Wedding Crashers? Or maybe you don’t make it through the ads and turn off after a commercial for the new Hawaii Five-0.
Maybe a DVD instead; how about a perennial classic like a James Bond movie or teen-flick American Pie? Sick of TV, why not head outside and check out the unavoidable posters plastered all over bus-shelters for the new Adam Sandler and Jennifer Aniston flick, Just Go With It?
All of these are part of an endless mainstream media cycle and all of them promote – one way or another – the kind of casual disregard for female character and humanity that’s being so roundly criticised as part of a niche culture in the ADF.
Forget the ADF; those young men who committed moral (if not legal) sexual assault by allegedly secretly filming a young woman during a sexual encounter were so-trained long before becoming involved with the ADF. The ADF may fuel it, but we’re sitting back while the fire is re-lit every day in mainstream culture.
It’s easy to dismiss all the examples listed above (and they’re just a handful) as simple trash that nobody really watches or takes seriously. The trash part is right, but the idea that nobody watches isn’t.
The fact that people don’t take them seriously - well, that’s the problem. These shows market social values towards viewers who aren’t willing to be critical (or flat-out disgusted) of the ideas being presented. When dehumanisation of people based on gender in any format isn’t worth taking seriously, then that’s a big, big problem.
At a mere glance, all the examples listed above are repugnant and ubiquitous. Catherine Deveny got a lot of cranky feedback for her criticism of Two and Half Men, but its central concern that women are presently only as ‘slaves, trophies and bitches’ should be blatantly obvious to anyone who is capable of watching TV and developing a basic thought at the same time. (Even Charlie Sheen knows his show is junk.)
Observe and Report? Well, it’s not quite so well known, but Seth Rogen is a real lure for young and not-so-young boys. Somehow he still manages to be a mainstream celebrity despite Observe and Report featuring him raping a woman and making it into a cracking joke.
Y’see (now, try to stifle your laughs at the hilarity), Seth takes this woman home who’s really drunk and has sex with her once she passes out (chortle). After starting, he starts to feel a bit bad, but then she wakes up just long enough to ‘consent’ before returning to a comatose state. Ha, it’s funny because she consented after he’d starting raping her, even though she’s far to drunk to actually consent. Actually…that’s not so funny. No grey-areas, no ambiguities. She’s fall-down drunk incapable of consent. He rapes her.
Wedding Crashers? I’ll be glad if I never hear that film (or any Vince Vaughn or Owen Wilson movie) referenced again. What’s it all about, Vinnie? Sneaking in places to score with chicks. Which chicks? Who knows, who cares? Somehow the boys all end up married, to remind girls that womanising jerks will settle down with you if you’re not a bitch (see also The Hangover).
Oh, and that one manages to get in a rape joke too (it doesn’t count when women do it, apparently). Hawaii Five-0 ads: the female detective is proudly introduced by a shot of her arse as she surfs. While the men jump about waving guns and looking stern, her defining feature is that she’s hot.
Just Go With It, the new Adam Sandler nonsense? Anyone who has seen a movie ever can tell what’s up from the poster alone. Sandler’s gonna do all kinds of hilarious things to sleep with random girls, including that girl who’s vaguely shown in the background, arse-to-camera. Oh, he’ll ‘learn a lesson’ alright, but that just makes sure we know that objectifying women won’t have any impact on our place in society whatsoever as long as we stop when we’re done.
Let’s not even start on the fascist fantasies of James Bond.
Perhaps most depressing is American Pie, also ridiculously popular and really not a bad film (ignoring the endless sequels, of course) about growing up, coming of age, and all that stuff. Of course, apparently part of coming of age is secretly filming a girl while she undresses and broadcasting it to your buddies. And then rushing over to have sex with her, while broadcasting it to your buddies.
Oh, to be a young man again and surrounded by all this glorious trash. Of course, some people out there – some in the ADF, some not – still are young men.
This isn’t just TV. It’s big business and big money. Laugh at it, and why would anyone think it isn’t ok? Pay for it, and why would anyone stop churning it out?
Those who doubt the ubiquity of women as secondary citizens or prizes without personality in the media might want to check out some stats and try out the Bechdel Movie Test. The Bechdel Test is simple: does the movie have 1) at least two female characters, 2) who talk to each other, 3) about something other than a man?
Media doesn’t exist in a vacuum; we feed it, and it feeds us. Until we start questioning how we represent women everywhere, then the problem is everywhere.
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