“Illegal music downloading is like casual racism; widespread and inevitable. That doesn’t make it acceptable!” That was a frustrated exclamation from Sydney singer-song writer Josh Pyke during our recent interview.

It’s a notion that’s drummed into children from a young age by parents and teachers: “just because everyone’s doing it doesn’t make it right”.
Apparently millions of adult Australians have forgotten that advice, and as a result we’re not only breaking the law en masse, we’re cheating hard-working musicians out of deserved pay. As Pyke says, music piracy is similar to race-based bigotry; inherently wrong yet widely accepted.
The practice is forbidden, yet it has burgeoned astronomically in the past decade. It’s so socially entrenched in this country it seems next to no-one baulks at its illegality.
Last month, recording industry watchdog the IFPI reported one in four internet users download music illegally every month, and estimated 3.6 billion downloads were registered globally in 2011. That’s a growth of 17 per cent.
Digital music revenue did increase last year, but by a comparatively meagre 8 per cent. For every iTunes or eMusic there are twenty illegal torrent sites.
IFPI head Frances Moore says piracy is starving online retailers and subscription services, and the lawful music business is working in an “extremely challenging” environment.
Josh Pyke along with the likes of Elton John, James Blunt and Lily Allen agree. But a lot of others don’t.
There are numerous arguments espousing file-sharing and ripping music. Many of them are borne from ignorance and misconception.
Probably the most common mistaken belief is that musicians are all affluent and live luxuriously. Many think musos make a heap of cash as it is, so what does it matter if they lose out on a few record sales?
The truth is, only a fraction of artists on major labels recoup their costs and profit. Independent acts have even less hope of making decent money. A case in point is seriously talented Fremantle four-piece San Cisco.
They’ve only been together a couple of years, but have produced two stellar EP’s, and are being touted as the “next big thing” in Australian indie pop. I chatted with the guys on Friday night after their Brisbane show (part of a sold-out national tour) and asked what affect their popularity was having on finances.
There was a chorus of laughter, before guitarist Josh quipped that bassist Nick still “flipped burgers to get by” back home.
Even acclaimed acts aren’t living the high life. Often any profits made are funnelled straight back into the mixing, mastering and producing of new tracks. It’s hard work coming up with quality cuts, and the process is invariably expensive.
Pirating music for free just isn’t fair on artists who put in such a huge effort to craft original sounds. But wait you say, there are other ways to support musicians aside from buying their records? You reserve the funds saved on song downloads for gigs and merchandise?
Josh Pyke calls bullshit on that.
“More people may have access to music through file-sharing, but I don’t believe it’s translating into more people going to shows, or more people coming out and buying merch. That theory is complete crap.
“If you talked to 50 people who downloaded their music for free, and asked how many of those acts they’d seen live in the past year, the vast majority wouldn’t have seen any.”
Online piracy has spawned a generation of internet-savvy fans who expect to get their entertainment for free. According to Pyke, this essentially “devalues what art and culture brings to society, which is a hell of a lot”.
We need to consider the issue in a broader sense. The short term gain of downloading music expense-free could have seriously far-reaching ramifications in future. The less royalties we afford artists from song purchases, the less new talent will be encouraged to try music making, and the less healthy the industry will be long-term.
Multiple ARIA-winner Pyke is adamant he’ll never acquire a single track illegitimately, and there’s no excuse for punters not to have the same attitude.
“Buy fucking records! Do it the traditional way! It’s so easy to buy albums either physically or digitally. Subscription services like Spotify are great as well. It’s not hard to get stuff rightfully; support the music that you enjoy and make sure the artist can afford to make more of it.”
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