Once upon a time, in a land feminism forgot…
In an era where WAGS are heard instead of being seen and female Olympians struggle for sponsorship, it’s fair to say women involved in Aussie sport are sliding down a slippery slope.
To further aid the confusion, last week the Australian LFL founder Mitchell Mortaza announced a rebranding to the “sport” by changing its original name Lingerie Football League to Legends Football League.
See I’d always thought Warnie and rugby league great Mal Meninga were legends. Clearly I was mistaken.
If our top female athletes thought the competition was tough now, LFL will attract bigger crowds than some A-league soccer matches, according to LFL Queensland Brigade assistant coach Regan Webb.
“(We expect) up to 10,000 … I’d be happy if we had 5000 along,” he told news.com.au.
Back in my glory days as a bikini model I had no issue getting down into nothing but my underwear for no other reason than to benefit the bloke who buys the magazine and my portfolio. I’ve done pageants donned in nothing more than a smile and a thong, even once starring in a KFC commercial, bikini clad holding a bucket of chicken (please refrain from the breasts and legs jokes).
But I’d never dare play sport in my Bonds and call myself an athlete.
I even gave it the benefit of the doubt the other night after attending a function in the city. LFL was being shown on the big screens at a bar and I genuinely watched the first quarter trying to be convinced otherwise.
Sure there was the token woman running like a beast while taking out anyone in her path, but the majority of women passed the ball like I was back playing under-12s.
Last year Australian Sport Minister Kate Lundy was quoted as saying it’s nothing more than a “cheap degrading perv”, further going on to let us know what she really thought.
“Lingerie Football objectifies and exploits women by trading on their sexuality to make money pure and simple. The LFL perverts the concept of ‘sport’ to make a profit and in doing so the promoters abandon the concept that sport should be a celebration of great athletic talent to inspire the next generation of kids to give it a go” Lundy said.
Now this isn’t a whinge about how men get paid more than women, yet I will point out the W-League, the women’s semi-professional football league in Australia, has a salary cap of only $150,000 per team measured up against the men’s $2.35 million across the board.
By comparison if you play for the Australian Diamonds netball team, after training and International duties, you’ll only pocket about $10,000 a year.
“Girls want to raise their public profile and they see this as a perfect way to do it” Webb continued. Let’s just call a spade a spade shall we?
We only need to go back to the days where tennis darling Anna Kournikova always got centre court at tournaments, while higher ranked players were shoved to the smaller outer courts.
Sad as the saying goes, sex still and will always sell. Still I don’t care. LFL, legends or not, is not sport. For starters, the fans who pay to see them compete are half boozed and only care for Double D’s to pop out.
If there’s a checklist for being a feminist I’m certain I’d fail and I couldn’t be a prude if my life depended on it. A hypocrite? Yes, perhaps I am.
A LFL advocate? That would be a no.
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