It would be handy, as a service for lazy journalists, if a special hotline called 1800-OFFENDED could be established whereby reporters looking for an easy headline can contact a centralised pool of permanently upset lobbyists.

One of the reasons Australia has weathered the global financial crisis is that there is a vibrant local growth industry where hundreds of people are waiting by the phone to be professionally outraged about pretty much anything.
An old media favourite is Harold Scruby who heads up the Pedestrian Council. Harold is the world’s nicest bloke but his irrational hatred of the motor car is such that he may well have been molested by an early-model Torana when he was a boy.
No traffic story is complete without a quote from Scruby demanding urgent legislation to stop pedestrians from using iPods, for bullbars to be replaced with soft foam tubes filled with blancmange, for bus shelters to be moved a few inches away from the footpath and their occupants to wear helmets, for conventional baby seats to be replaced with hermetically-sealed titanium capsules that can be blasted into space, and are compulsory up to the age of 21.
In addition to these calls the Pedestrian Council has also delivered us the tyranny of Walk to Work Day, an annual guilt trip whereby harried parents are made to feel bad for dropping their kids at school and then heading to the office in a Commodore, rather than risking both suffocation and tardiness on a train.
Bruce Ruxton provided a peerless 1800-OFFENDED service in his day. Especially if it was a slow news day and there were no stories to be had. As cadet journalists we were often told by the chief of staff to ring the former RSL chief on a Sunday just to see what was on his mind, and would more often than not come away with a story headed “Fresh anger over new flag outrage”, or some other nonsense which would fill a hole on page seven.
The people who are really setting the pace in the 1800-OFFENDED stakes are the child protection obsessives who want children to be not only swaddled in cotton wool, but to remain in a seemingly indefinite infantile state. Everything from kids’ clothing to television programs to the number of advertisements that are screened in primetime for perfectly legal products – all of it is fair game for demands for regulations and prohibitions.
You can often identify these groups by their silly names. This week the job fell to an outfit called Kids Free 2B Kids to lead a mouth-frothing charge against a completely unremarkable new line of kids’ clothes.
There is an important and valid debate surrounding the sexualisation of children, and the images to which they are so readily and randomly exposed. It’s pretty ordinary that you can’t leave your kids in front of the TV on a Saturday morning for ten minutes without some ass-shaking hip-hop video popping up on the screen. Equally, criminal charges should be considered against the people who invented Bratz dolls, which not only look like skanky tarts, but in their cartoon form teach kids how to backchat their parents (and squabble with their friends) in a smart-alec Californian tone. Finally I would encourage everyone to throw buckets of black paint over the billboards urging us all to have longer lasting sex.
That said, the folks at Kids Free 2B Kids have taken things to a crazy new level whereby they are now finding outrages where none exist.
This week’s confected indignation involved a new line of kids’ clothes by the perfectly reputable fashion retailer Witchery. The clobber looks like a smaller-sized version of the sort of smart-casual chambray and linen gear you’d get from Country Road or Gap – you know, the preferred weekend wear of us middle class folks with no eye for fashion.
But judging from the reaction of Kids Free 2B Kids – jeez I hate typing that - you would have thought that Witchery was trying to deck the kiddies out in Spandex and get them to re-enact the dance scene from Little Miss Sunshine.
They enlisted Barnados Ambassador and former Play School host Noni Hazelhurst to the cause.
“The whole point of early childhood is to be joyous and free,” Hazelhurst said.
“Children as young as five are now going on diets, are worried about how they look, how they present - this just should not be an issue for children.
“It’s really sad that people are trying to redefine what early childhood means.”
All of those points are legitimate ones, it’s just hard to see what they’ve got to do with this bland, boring range of clothes, and the inoffensive advertisements promoting them.
It puts a decent company such as Witchery in an invidious position where – in the face of the totally preposterous imputation that they’re perverts – they have to dignify the charges with a muted and balanced response when a “get real, are you people mad?” would be more apt.
The whole affair says less about an ever-increasing threat to children, and more about our ever-increasing propensity for knee-jerk outrage where we splutter indignantly first and then think second.
In other news this week Nova FM has pulled a television advertisement in which a teddy bear was put in a blender. Apparently someone thought it was a real live dog that was being run through the Kitchen Wizz, and complained that their kids were distressed by what they had seen.
We should be reassured that we live in a country where kids are safe from being bombarded by images of plush toys being mistreated which could so easily be confused with family pets.
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